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All too often, newly hired CROs tend to be given a simplified view of the company’s process for customer engagement.   1. Send welcome email 2. Follow up with reminder emails 3. Give advice 4. Send renewal reminder (and pitch upsell) 5. Sign renewal (expansion deal if you succeed) The truth is anything but, and companies would benefit from adopting a more nuanced interpretation of the customer lifecycle. Peter Armaly advocates companies to divide their customer lifecycle into multiple phases, and define milestones, objectives, and the manner of measurement for each of them. For more of these ideas, consider getting a copy of the latest edition of our Ideabook. Link: https://lnkd.in/gc2SB6bR #Propel24 #Ideabook #ProfessionalServices #CustomerLifecycle

Ashutosh Raj 🤝

Co-Founder at WarmCall | AI buyers that handle sales pitches for you

2mo

Peter Armaly Great to see you on the cover! :D

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