Let's focus on your STRATEGY this week!!

📢 𝐍𝐞𝐰 𝐄𝐩𝐢𝐬𝐨𝐝𝐞: "𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟗𝟐: 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐌𝐨𝐬𝐭 𝐎𝐮𝐭 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐓𝐫𝐚𝐝𝐞𝐬𝐡𝐨𝐰 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐌𝐢𝐧𝐚𝐥 𝐒𝐡𝐚𝐡" What if you could ensure that every dollar spent on events translates into tangible results for your business? In the latest episode of "Event Marketing: Redefined," we dive deep into the strategies that can help you get the most out of your trade show investment with Minal S., Manager, Global Strategic Events at Salesforce. Matt and Minal talked about: ✅ How to get all departments, from sales to digital marketing, on the same page and equally invested in the success of your trade show presence. ✅ Practical tips on planning ahead, designing modular booths, and negotiating sponsorships to maximize your budget. ✅ Innovative ways to create a memorable experience for attendees that goes beyond the typical trade show setup. If you’re tired of not seeing a return on your trade show investment and feel overwhelmed by the high costs and the pressure to deliver results, then tune in to this episode! 🎧: https://lnkd.in/eHV_eGUH #EventMarketing #Events #EventProfs #Tradeshows #EventMarketingRedefined #Podcast #TradeshowSuccess #MaximizeROI #EventROI

It’s event crunch time, and your ROI isn’t going to prove itself. With trade show season in full swing, you're probably balancing a million things—just trying to keep attendees engaged, make a lasting impact, and somehow measure it all. And if you’ve got a smaller booth space, the challenge feels even bigger. But here's the thing: there ARE strategies that work, and you don’t have to figure it all out yourself. This Wednesday at 1 PM ET, join Matt Kleinrock, CEO of Rockway Exhibits + Events, for a live show where he’ll tackle some of the biggest challenges event marketers face today—like proving ROI, keeping post-event momentum alive, and making every square foot of your booth count. Here’s what you’ll take away: ✅ How leading companies are simplifying ROI with hybrid events and smart content repurposing. ✅ Why trade shows are about more than badge scans—it's about relationship-building that fuels pipeline growth. ✅ Real case studies showing how small booths are making a big impact. And more. Look forward to practical, no-nonsense insights that you can use—whether you’re looking to impress your CMO with clear ROI or just trying to make the most out of your next event. Want strategies that actually work? Tune in this Wednesday. You’ll walk away with ideas you can put into action right away. Register here: https://lnkd.in/eHwkW97k #EventMarketing #Events #Tradeshows #Podcast #Webinar #ThoughtLeadership #EventProfs #EventStrategy

Today’s the day! 🚨 We can’t stress this enough: your tradeshow booth isn’t just a setup—it’s a STRATEGY. Without a clear plan, even the best booths risk blending into the background. And let’s be honest, that’s the last thing you want. That’s why today at 1 PM ET, we’re breaking it all down in the first "Event Marketing: Redefined" live show of 2025. Walk away with: ✅ How to align your booth goals with stakeholders’ expectations—and why it matters for measurable outcomes. ✅ Smart design tips to make your booth functional and unforgettable. ✅ Post-show strategies to maximize leads and turn connections into pipeline. No more guessing. No more hoping it works. This is your guide to turning tradeshow investments into measurable success. It’s happening LIVE at 1 PM ET—don’t miss it! Link to register in the comments 👇 #EventMarketing #Events #Tradeshows #Podcast #Webinar #EventProfs #BoothDesign #TradeShowSuccess #Marketing #ROI #BrandExperience

We just hit our 100th episode! 🎉 𝐄𝐏𝐈𝐒𝐎𝐃𝐄 𝟏𝟎𝟎: "𝐑𝐞𝐝𝐮𝐜𝐞 𝐄𝐯𝐞𝐧𝐭 𝐎𝐯𝐞𝐫𝐰𝐡𝐞𝐥𝐦 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞𝐬𝐞 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐖𝐢𝐭𝐡 𝐇𝐞𝐚𝐭𝐡𝐞𝐫 𝐒𝐜𝐡𝐧𝐞𝐢𝐝𝐞𝐫" From day one, we’ve been all about building a community where event marketers can learn, connect, and grow. Our focus? Strategic, impactful event marketing that drives results. And for this milestone episode, we’re tackling event overwhelm – a topic we all know too well. Event marketers juggle endless tasks, aiming to create memorable experiences with limited resources. It’s a tough gig, but we’ve got your back. Heather Schneider, CMM, CMP, DES, Event Operations Manager at Tyler Technologies, is here to share her expertise. With 10+ years and 800+ trade shows under her belt, Heather knows the game. She's sharing gold on: 🔥 Proven supplier negotiation strategies to keep you organized and stress-free. 🔥 The power of creating playbooks and standardizing event planning processes. 🔥 Building genuine, long-term partnerships with vendors for success. Feeling overwhelmed? Tune in and get practical insights to ease the stress and manage your events like a pro. 💪 🎧: https://lnkd.in/dsMdaKaJ #EventMarketing #Events #Tradeshows #Podcast #EventProfs #Episode100 #SupplierNegotiation #EventTips

One of the best ways to maximize the marketing budget spent on a conference or in-person event in 2025: CREATE VIDEO CONTENT WHILE YOU'RE THERE. Why? ⇩ 1️⃣ Traffic - Visibility for the brand is amplified with all the foot traffic you garner from the event. 2️⃣ Authority - It’s an eye-catching change to the standard booth set-up and draws the curiosity of others as you forge an owned media platform to speak on. 3️⃣ Guesting- Access to speakers and people in attendance allows you to opportunistically snag great interviews and dedicate one-on-one time with potential customers, referral partners, and top-industry voices. 4️⃣ Partnerships- Value-based promotion for your industry, your company, the interviewees, and the event strengthens your partnerships. WIN-WIN. 🤝 BONUS: Add on media components like testimonial interviews, executive and team photos, and behind-the-scenes videos of demos to get more runway and ROI out of the expenditure for future marketing use. #podcasting #b2bmarketing #demandgeneration #contentmarketing

We all know the hustle of event marketing doesn’t end when the event wraps up. The real challenge? Turning those leads into sales—𝒒𝒖𝒊𝒄𝒌𝒍𝒚. 🚀 That’s why we’re excited to bring 📱 Zach Barney, Co-founder and CEO of Mobly, on our upcoming live show this Wednesday, October 2nd at 1 PM ET. He’s here to help you shift gears and close the gap between marketing and sales faster than ever. Here’s what you’ll walk away with: 1️⃣ 𝐓𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐚𝐛𝐨𝐮𝐭 𝐒𝐩𝐞𝐞𝐝 𝐭𝐨 𝐋𝐞𝐚𝐝 – We’ll show you why your follow-up needs to happen now, not later—and how to make it happen without burning out your team. 2️⃣ 𝐀𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 – Finally understand how to get your marketing and sales teams working together so leads are never lost in the shuffle. 3️⃣ 𝐅𝐢𝐱𝐢𝐧𝐠 𝐋𝐞𝐚𝐝 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩 – Hear Zach’s game-changing approach to simplifying and improving lead capture systems without blowing your budget. Let’s face it: if you’ve ever felt like you’re behind on your leads, you’re not alone. But by the end of this webinar, you’ll know exactly what to do to catch up—fast. See you on Wednesday? https://lnkd.in/eHwkW97k #EventMarketing #Events #Tradeshows #EventStrategy #Podcast #Webinar #EventProfs #LeadManagement #LeadConversion #SalesStrategy

Trade show season is here—are you ready to stand out? Step 1, Define your goals: Before the lights and buzz, Be crystal clear on your objectives. Are you: Hunting for leads? Boosting brand awareness? Fostering connections? Your strategy starts here. Step 2, Engage with Your Audience: Move beyond the booth. Craft memorable experiences. Think interactive demos. Lively workshops. And engaging Q&A sessions. Capture attention and keep it. Step 3, Follow-up Strategy: The show doesn't stop, When the doors close. Keep the dialogue alive. With a strong follow-up plan. Nurture those leads and sustain. The connections you've made. Execute these strategies, And you'll transform your trade show presence into a powerhouse of influence. Ready to make this season unforgettable? Let's elevate your game! #livideo

NEW EPISODE: 122 | "Best of 2024: 3 Event Strategies to Win in 2025" New year, new challenges—and new opportunities to win big in 2025. As we step into a fresh year, the stakes have never been higher for event marketers. Rising costs, tighter budgets, sustainability pressures, and the ever-present need to prove ROI. Sound familiar? But here’s the good news: 2025 doesn’t have to feel like a repeat of last year. To kick off the year strong, we’re bringing you the best insights from 2024 in our first episode of the year, featuring strategies from industry pros who’ve been in the trenches—and thrived. ✅ Gerilynn Marburger (Director, Global Events at Hewlett Packard Enterprise) ✅ Kodi Morton (Sr. Marketing and Events Specialist at Bruker Scientific) ✅ Mark Brewster (CEO and Founder of Explori) Here’s what you’ll learn: 💡 How to Evolve Your Role: Gerilynn shares how to shift from reactive planning to becoming a strategic event marketer who thrives under pressure. 💡 Maximizing Small Budgets: Kodi breaks down her three-step framework (Goals, Budget, Message) to make even small booths and sponsorships unforgettable. 💡 Proving ROI: Mark explains why event measurement is no longer optional and how to build a data-driven case for your events—before rising costs and carbon mandates force the issue. The takeaway? The event game has changed. If you want to create impact, stand out, and prove your value in 2025, this episode gives you the tools to make it happen. 🎧: https://lnkd.in/ei4Xvgiq #EventMarketing #Events #Tradeshows #Podcast #EventProfs #MarketingStrategy #EventSuccess #SustainableEvents #ROI #EventTrends

Happy Day #3 of Trade Show Strategy Week! 😃👍 Today it's all about Efficiency and Effectiveness. Once you get into the show and then excitement and everything happening, efficiency may be the furthest thing from your mind, And you could be far from being effective! So critically important to build these practices into your strategy so you make the most of that huge investment you made to be at that trade show! To help you, here is an episode I recorded back in 2020 --> Top 8 Tips for Efficiency & Effectiveness - https://lnkd.in/gsyUapum What tips Can you share? What did I miss? #efficiency #effectiveness #strategy #planning #tradeshows #eventprofs ----------------- ▶️ I'm Jim Cermak 🙋♂️ My passions are Training and Trade Shows Want to talk about improving your trade show strategy? DM me! For ALL the ways to connect and grab my content, go here! https://lnkd.in/gatR5thD