Rockway Exhibits + Events’ Post

Event marketing shouldn’t feel like a guessing game—or worse, a cost you can’t justify. The real problem? Misalignment at the leadership level. When CEOs, VPs, and directors don’t see events as strategic tools for growth, marketers are left chasing empty metrics like "more leads." But it doesn’t have to be this way. By aligning goals, clarifying KPIs, and focusing on meaningful outcomes, you can turn every event into a measurable success story. Watch the full clip to see how alignment drives impact and how YOU can lead the change. Listen to EPISODE 116: "If Your Company Doesn't 'Get' Events, Do This" 🎧: https://lnkd.in/eCNkENJY #EventMarketing #Events #Tradeshows #Podcast #EventProfs #LeadershipStrategy #ClarityOverChaos #Alignment

The best brands aren’t communicating a product or service; they’re communicating an emotion. The strongest brands aren’t even the best products or services. They are the ones that make the strongest connection. This isn’t accomplished through mere tactics and good features. Without a strategy, it’s impossible to know whether they are aiming at the most honest and authentic connection they can make. That’s why brand strategy is crucial to creating a strong brand. What emotion does your brand evoke, and is it the one you’re aiming for? Let us know in the comments below. Listen to our most recent podcast, “The Science of Brand Strategy with Jamin Jantz” here: https://lnkd.in/gzTkA33N Complete the free Marketing Assessment here: https://lnkd.in/gF_TvGW5 #leadershipjourney #leadership #leadershipdevelopment #businesssuccess #marketing #marketingstrategy #brandstrategy #businessLeaders #businessowner #businessleadership #businessleadership #growth #personaldevelopment

Offering new perspectives can be powerful. Presenting a different approach, backed by successful experiences with similar projects, can open people up to new ideas. On the leadership front, sharing awareness and insights is crucial. #Leadership #NewPerspectives #ClientSuccess #Awareness #Podcast #Innovation #OpenMinds #Inspiration #InfinityGrowth #MaterialsBusiness #LIVideo

As Casper and Jennifer transitioned into leadership roles, they found themselves with less time for hands-on strategy and people management. In this episode, they address: ✨ What aspects of hands-on marketing do we miss? ✨ How can we maintain our marketing edge without daily practice? ✨ How do we stay focused amidst new tasks? ✨ How do we stay updated on marketing best practices? Consider this episode a "therapy" session where they share insights into these challenges. Now, it's your turn to share your answers! ➡️How do you stay sharp in marketing? ➡️What do leaders miss most about hands-on marketing when in leadership roles? #marketing #b2bmarketing #podcast

What would change if you had a culture of respect, cooperation, and meaningful relationships? 🥳 How would your people show up? 💗 How would your customers feel and what would they tell others about you? 🌍 How would you contribute to the community? Well, today's guest shares about how the culture at Mohegan Sun has made all the difference- for those who work there, those they serve, the community, and the #hospitality industry as well! You'll enjoy this transparent and inspiring conversation with John Washko no matter what industry you're in! Like this teaser? Listen to the full episode here: https://lnkd.in/eiBJq9n5 #leadership #sales #culture #livetheadventure #podcast

🌟 New Episode Alert! 🌟 In our latest episode of "Make an IiIMPACT," hosts Brynley Evans and Makoto Kern dive into the dynamics within organizations and how to navigate varying personalities to drive change successfully. 🎙️ Episode Title: Meet the Team Series - Interview with a Designer 🔗 https://lnkd.in/g3VTBcNN Key Takeaways: - Embrace Diversity in Perspectives: Organizations often have a mix of personalities—those eager for change and those who put up walls. Both perspectives are valuable for a holistic approach to transformation. - Master Communication: Effective communication can resolve 50% of the challenges encountered. Understanding each other’s concerns, even when they seem counterproductive, is crucial. - Unite Towards Common Goals: By properly understanding differing opinions, you’ll often find common ground, leading all team members toward the same direction. Tune in to learn how to leverage these insights to make an iiIMPACT within your organization! #Leadership #Teamwork #OrganizationalChange #Communication #MakeAnIiIMPACT #Podcast 🔊 Listen now: https://lnkd.in/g3VTBcNN

🎙️ New Episode Alert! 🎙️ In this special wrap up episode of "Find Your Influence," I revisit my discussion with Nathan Sharpe and dive deeper into the key takeaways. Tune in as I share tips and insights from our conversation on leadership, influence, and career success. 🏆 Don’t miss this chance to reflect on the wisdom Nathan shared and pick up some actionable tips for your own journey! 💡 💡 Listen now and level up your influence: https://lnkd.in/geFfBugG #FindYourInfluence #leadership #podcast 

The first 90 days in any new role can be transformative. It’s like that initial spark in a relationship—the excitement, the learning, the 100% commitment. But how often do we really think about the impact of those early days? In our latest episode, Tim Derrickson talks about why those first three months are so crucial for setting the tone for the long business relationship. Who’s helping you? How are they supporting your growth? And what insights are you gathering along the way? Tune in to discover why those initial steps matter more than you might think in building a powerful IT partnership! https://hubs.ly/Q02XBVf50 #Podcast #Leadership #CareerGrowth

Leaders often obsess over mission statements, but origin stories can be more impactful. While mission statements can be generic and forgettable, an origin story tells a unique, relatable journey that resonates with customers and aligns teams. Prioritize your origin story to communicate values and foster genuine connections. #Leadership #Values #OriginStory https://lnkd.in/gm7Cw37H For more social selling and LinkedIn tips, check out my Straight to Business Podcast. https://lnkd.in/ggkBkcgK

Progress is intoxicating—it pushes us forward, keeps us motivated, and creates results. But when it comes to events, are you just putting on trade shows and getting them done? Or are you chasing something bigger? The key to being a great event marketer is asking the hard questions: What are we trying to achieve? How does this event program contribute to the company’s success? If leadership doesn’t value that mindset, it might be time to rethink where you are. Watch the full clip to learn how progress can drive meaningful results in your event strategy. Listen to EPISODE 116: "If Your Company Doesn't "Get" Events, Do This" 🎧: https://lnkd.in/eCNkENJY #EventProgress #EventStrategy #TradeShowSuccess #EventProfs #MarketingLeadership #DriveResults #EventMarketingTips #PipelineGrowth #EventROI #Podcast #EventMarketing #Events