Transformative C-Suite Executive & Chief Marketing Officer (CMO/CCO) ♦ Board Member ♦ Investor ♦ Marketing ♦ Governance ♦ Risk Management ♦ Strategic Agility ♦ Amateur Mixologist
Substantial risk comes with mis- and disinformation. That risk can include bottom lines, reputations, and even lives as it did throughout the COVID19 pandemic. I’m proud of the work my team does to stand up and lead during difficult and dangerous times. #misinformation #disinformation #risk #bottomline #reputation
CCTT member Rodrigo A. Sierra, CCO and SVP of American Medical Association, and his team recently had a case study published in the Journal of Contingencies and Crisis Management. This case study, titled “The art and science of de-weaponizing disinformation for the public good,” discussed how to best manage disinformation in the wake of the pandemic and how to effectively and ethically communicate with the public. Read more at https://lnkd.in/eSeQHEAJ
Great strategy development and execution! It’s sad there was so much disinformation to discredit.
This is very cool. Nice work Rod.
Congratulations Rodrigo! Good job 👏
Congratulations Rodrigo! Important piece of work.
Board Member & Trustee | Vetrepreneur
9moRodrigo A. Sierra it’s great to see these principles in action. Contingency planning and execution for crisis is the difference between organizations which thrive or fail in ambiguity. A critical skill for the C-suite and boardrooms. Thank you for sharing and congrats to you and your team!