Rohan Banerjee’s Post

Building a new department in a creative agency comes with many challenges. It's often a significant investment in leadership and infrastructure. While everyone desires instant ROI, diversifying your agency often requires time, money, and trust in your team. Over the past decade, I've helped scale thriving Print, Digital, and AV departments. I've assisted agencies in expanding into brand, gaming, and other verticals they were not previously known for. There is an art to doing this successfully, and it begins with hiring the right people. What challenges have you faced in scaling your team? #Leadership #AgencyGrowth #TeamBuilding

🚀 Navigate the complexities of the international market with us. Our debut issue dives deep into global trends, leadership strategies, and the forces shaping the future of corporate business. Coming Soon! #thegravityinternational #blog #art #styling #artdirector #new #editorial #advertising #creativedirection #coverstory #corporatemagazine

Tucked away in this week's Worth Knowing, the definitive sports industry newsletter from me, James Emmett and the team at Leaders in Sport, you'll find answers to these questions: 1) Is your bracket intact? 2) Heard the one about the NASCAR driver, Rob McElhenney’s Chief Strategy Officer, a premium vintage fashion brand CEO, one of America’s leading sneaker designers, the Premier League’s first Creative Director, and the executive producer of OJ: Made in America?  3) Have you got any macro numbers so I can sound authoritative in conversations about Saudi Arabia?  4) Are you more of an elite power-consumer or a new-age grandma?  5) Should we acknowledge the Friendship Games?  6) How many rules has this newsletter broken? Plus, the The Premier League's new FPL variant, a big week for Drew Barrand and Aquatics GB and Malaysia Airlines goes into business with Manchester United. Give it a whirl. It's free and essential. Sign up here (and then bang this link on your company intranet - go on, be the internal champion you've always wanted to be): https://lnkd.in/e99jncuX

We've heard brilliant CEO's and CMO's give feedback about an idea that didn't make the cut: "Seems off brand" or "I'll know it when I see it" or "Why doesn't anybody get it?" (that one's for you, Stephanie McCarty) Uh oh. Those terrifying words are uttered when brand leaders have an instinct that is difficult to describe. It's not that they don't know what they want (as the agency will bemoan at the bar), it's that accomplished brand leaders have high level aesthetic brand instincts that are difficult to describe. The Little Kiss Studio Review unearths those deep brand instincts, vision, and aesthetic choices of a brand's leadership group so all who touch the brand communicate with intended purpose and personality. So if you know what you want, but nobody seems to get it, maybe you need a Little Kiss. #BrandStory #BrandDesign #BrandFilm #BrandStrategy #BrandLove and yes, we still do #BrandAdvertising #Advertising

What makes a great, future ready WPP Global Client President? Find out in the final episode in Anna Hickey's brilliant 'Mechanisms that Matter' series; a deep dive into how to build a better agency/client operating model. Watch the wrap up discussion between Anna and WPP's Chief Client Officer Jane Geraghty here 👇

Brand Leaders - have you ever not liked an idea your agency or creative leads presented, but are having a difficult time explaining why? And then in an attempt to give feedback you end up sending them in a direction you like even less? Chances are you are struggling with a lack of shared brand instincts. What if there was a new way to get the unspoken instincts of brand tastemakers into the heart of everyone who works on the brand, so nobody gets stuck again? Little Kiss may have your answer.

Discover how the success of "Kalki 2898 AD" at the box office offers valuable lessons for businesses, from strategic planning and leveraging star power to cultural sensitivity and event marketing. https://lnkd.in/d3qMT6Pc #BusinessStrategy #Marketing #Leadership #Kalki2898AD #SuccessStories #CulturalSensitivity #EventMarketing

"It Should Be Easy" to Motivate Your Team 🏆 🍾 Motivating a team doesn't have to be complicated or rely on pizza parties 🍕. When everyone understands the bigger picture and sees how their work contributes to our goals, it "should be easy" to inspire and engage them. At our family-owned agency, our vision unites us and drives our success. In one of my latest articles, I explore how our vision motivates our team. Read it here: https://buff.ly/3VfWpiV #Leadership #Vision #TeamMotivation #EmployeeEngagement #CorporateCulture #AdvertisingAgency

"Give your team the freedom to produce great work, because it makes no sense to recruit the best and micromanage their work." - Gifford Thomas . . . #eclecticpoint #leadership #motivation #motivationmonday #foodforthought #marketing #branding #businessmanagement #quoteoftheday #giffordthomas #communication #brandvoice #digitalmarketing #socialmediamarketing #marketingdigital #onlinemarketing #advertising #digital #contentmarketing #marketingstrategy #smallbusiness #design #graphicdesign #digitalmarketingtips

"A recurring thread in conversations has been about talent and leadership. Even with 2020 and staying-at-home in the rearview, the ‘forever changed’ nature of how we work has transformed the expectations of talent and how to best motivate them. Here are observations from agencies today." Read more from Noor Naseer of Basis Technologies in Advertising Week. Link is in the comments. #agencies #media #advertising