Rohan Mukherjee’s Post

Here's how data and analysis have fueled Zudio's success: Consumer Insights: By analyzing consumer preferences and purchasing behavior, Zudio has been able to tailor their product offerings to meet market demand precisely. Supply Chain Optimization: Leveraging data to streamline their supply chain has minimized lead times, ensuring that the latest fashion reaches the shelves quickly. Sales Performance: With an average sales figure of INR 17,000 per sqft compared to the industry standard of INR 10,000, data-driven decisions have maximized revenue per square foot. Strategic Expansion: Understanding market trends and competitor performance enabled Zudio to identify optimal locations for new stores, leading to a rapid expansion of 203 new stores last year. Financial Efficiency: A low payback period of just 1.5 years highlights their efficient use of capital, guided by thorough financial analysis. #DataAnalytics #BigData #DataDriven #BusinessIntelligence #DataScience #PredictiveAnalyticsb #MachineLearning #AI #DataVisualization #DataStrategy #Analytics #DataInsights #MarketAnalysis #DataMining #BusinessGrowth

Zudio's Remarkable Growth and Market Strategy Zudio, a fast fashion brand, has outpaced McDonald's in India with 552 stores compared to McDonald's 512 outlets. This trend indicates that Indian consumers are buying more clothes than fast food. Fast Fashion Leader with Affordable Pricing- Zudio's appeal lies in its fast fashion model, offering trendy clothes at affordable prices, with everything priced under INR 999. The brand has become known for its dupes of trending clothes from multinational brands like Zara and Mango, making fashion accessible to a broader audience. The affordability and variety make it difficult for Gen Z shoppers to leave the store empty-handed. Zudio provides a wide range of products, from lip glosses and claw clips to wet wipes and fancy dresses, making it a one-stop solution for all fashion enthusiasts. By competing with multinational brands in terms of fast fashion and affordable pricing, Zudio has established itself as a brand that everyone knows about, irrespective of whether they have visited the store. The excitement around Zudio is palpable. For instance, a personal memory of visiting Udaipur includes eagerly awaiting a visit to the Zudio store and the thrill when a store opened in my vicinity. Effective Expansion Strategy- Zudio's expansion strategy of starting in tier 2 and tier 3 cities and then moving to tier 1 cities has been particularly effective. This approach has helped Zudio build a robust customer base in smaller cities before tapping into the larger urban markets. Ironically, Jodhpur, for example, has 3 Zudio stores but only 1 McDonald's outlets, highlighting Zudio's significant market penetration.

The retail landscape in India has transformed significantly over the past decade. In my opinion, the key drivers of this change are the Tata Group and Reliance. Reliance is concentrating on introducing well-known Western brands like GAP and Primark to the Indian market, while Tata is emphasizing the availability of affordable, Westernized fashion. It makes me ponder about a couple of questions: 1. Which approach is more sustainable? 2. Which strategy better addresses the needs and preferences of Indian consumers? 3. How do these approaches impact local/msme businesses and the broader economy? Looking forward to hearing your thoughts! #retail #marketing #brands

#Tata group has always been the mind boggling players in the market be it in any domain. Right after a miserable failure for tata nano car, have learnt a lot about the Indian mindset. we see how today the #harrier #safari captured my market. it's been my fav car #harrier. #tata #consumer #market

In the financial year 2023-24 (FY24), Zudio, Tata Group's budget-friendly clothing brand, made significant strides in the Indian retail market. The brand expanded its presence by entering 46 new cities and strengthening its foothold in 48 existing cities. This aggressive expansion strategy led to remarkable sales figures, with the brand selling 90 T-shirts every minute, 20 pairs of denim every hour, along with 19 fragrances and 17 lipsticks. Zudio's success is attributed to its focus on accessibility, affordability, and attractive product offerings. A key factor in Zudio's success is its strategy of minimizing lead times and ensuring fresh collections reach stores quickly. This approach has been a game-changer for the brand, allowing it to keep up with fast-changing fashion trends and consumer demands. Most of Zudio's merchandise is sourced from within India, which enhances accessibility, speed, and flexibility in its supply chain. In FY24, Zudio added 203 new stores to its network and revamped 10 existing stores, with an average store size of approximately 10,000 square feet. The investment for opening a new Zudio store typically ranges between Rs 3-4 crore, covering capital expenditure, deposits, and inventory. Zudio, introduced in 2016, had expanded to 161 cities with 545 stores, highlighting its rapid and extensive growth. Zudio operates under Fiora Hypermarket Limited, a wholly-owned subsidiary of Booker India Limited, which is itself a subsidiary of Trent. In FY24, Fiora Hypermarket Limited reported a total income of Rs 192.33 crore, up from Rs 187.25 crore in the previous year. The company's Total Comprehensive Income stood at Rs 12.47 crore, a significant turnaround from the Total Comprehensive Loss of Rs 11.98 crore in the previous year. Zudio's remarkable growth and performance in FY24 underscore its position as a key player in the affordable clothing segment. The brand's commitment to accessibility, fresh offerings, and strategic expansion continues to drive its success in the Indian retail landscape. #zudio #tatagroup #tata #ratantata #indianretailers #fashionbrand #syartups #marketinggrowmatics #startupnews

Zudio has made a remarkable journey, achieving ₹3,500 Crores in revenue, and here’s how they did it. While brands like Westside and Zara have been around in India for over a decade, their price points aren’t accessible to everyone. Zudio spotted a significant opportunity in Tier 3 and 4 cities, bridging the gap between style and affordability. The strategy was unique - no flashy ads, celebrity endorsements, or extravagant promotions. Instead, Zudio relied on the power of word-of-mouth to build its presence. They created a trendy, minimalistic brand offering everything under ₹999. Quite a deal, right? Their growth has been phenomenal. With 411 stores across India, Zudio expanded rapidly, opening 250+ stores in 120 cities within a single year. Their pricing strategy is impressive too, with an average selling price of just ₹500, leading to the sale of 2 million garments weekly. Zudio’s market share now stands at 5.2%, and that’s without any e-commerce presence. It’s become the go-to brand for fashion-forward, quality-conscious, budget-friendly shoppers. And they’re not stopping there. Zudio aims to hit ₹100 Billion in revenue in the next three years. Given their track record, do you think they’ll achieve this ambitious goal? Let’s watch this space!

Zudio is bigger than H&M and Zara in India 📈 Zudio is on its way to become a 10000 crore brand by 2026 in terms of sales In terms of net revenue, Zudio has been growing over 100% almost every year with its revenue being 17X in last 5 fiscal years FY23 (Zudio) Revenue - ~3500 crores EBIDTA - ~200 crores FY23 (Zara India) Revenue - ~2,500 crores Profit - ~264 crores FY23 (H&M India) Revenue - ~3000 crores Profit - ~43.6 crores Zudio used to contribute a mere 10% to Trent's overall revenue a few years back, but its immense growth has led it to contribute approximately 45% to Trent's revenue. It is expected to easily contribute 60% by FY25. 1️⃣ Zudio's success is attributed to its aggressive expansion strategy, opening 119 stores in FY23 alone, totaling 325 stores in 119 cities, focusing on Tier 3 and Tier 4 cities. Zudio grew to over 400 stores in just 7 years surpassing Westside easily 2️⃣ Zudio's pricing strategy, offering products under Rs. 1000, is targeted at price-conscious Indian consumers, allowing it to compete effectively in smaller cities where affordability is a key factor. 3️⃣ Zudio adopts cost-cutting measures, such as 🔎 Strategic store location selection, 🔎 Bulk Production, 🔎 Avoiding e-commerce to keep prices low and maintain competitiveness. In the financial year 2023, each Zudio store made about twice as many sales compared to the previous year, reaching around INR 12 crore. ⭐️ The sales per square foot, which is a measure of how much money is earned for each square foot of store space, was approximately INR 17,300. This is considered the best performance in the fashion industry, and it's almost 1.7 times higher than the industry's average. 🥇 India is the world's 4th largest fashion market with a market size of 5.73 lac crores and most of it is still unorganised With changing consumer preferences, more and more people are shifting towards branded and organised segment especially in Tier-2,3 and 4 cities where Zudio has an immense opportunity Do you think Zudio is an organised "Sarojini Market"? Let me know your thoughts in the comments 👇 #zudio #fashionindustry #startup

Zudio sells 90 T-shirts every minute in FY24! Tata's 'bigger than Westside' clothing brand makes waves 💭Zudio, a brand owned by the Tata Group, has become a significant force in India's economy friendly apparel market. Notably, Zudio's expansion surpassed even the well-established Westside, boasting a presence in 161 cities with 545 stores compared to Westside's 91 cities and 232 stores (FY24). 💭This past year (FY24) saw significant growth for Zudio. They added an impressive 203 new stores, revamped 10 existing ones, and entered a staggering 46 new cities while strengthening their presence in 48 others. Their focus on accessibility, affordability, and fresh collections translated into strong sales figures, with highlights like selling 90 T-shirts every minute. 💭Zudio's operator, Fiora Hypermarket Limited, has shown improved financial standing. From Rs 187.25 crore in FY23 to Rs 192.33 crore in FY24, their total income increased. Their turnaround from a Total Comprehensive Loss of Rs 11.98 crore to a Total Comprehensive Income of Rs 12.47 crore is even more impressive. 💭Zudio's rapid expansion, strategic tactics, and dedication to affordability strengthen its place as a major force in the Indian fashion retail industry. Their exceptional achievement in FY24 stands as proof of their successful formula. 🙋♂️What do you think? 🙋Are you a Zudio fan? Via Business Today #Zudio #Fashion #Retail #MadeInIndia #IndianMarket #RetailGrowth #AffordableFashion #Tata #TataGroup #IndianRetail #FashionIndustry #FY24 #GrowthStory

💡 Did you know that when you shop from Zara, Zudio, and Westside, you're actually paying the same company? Yes, all these popular brands belong to the retail powerhouse, Trent Limited, a Tata Group company. With a staggering 12,000 crores in revenue, Trent might soon become the nation's biggest fashion company. 🛍️ Here are some intriguing insights that have enabled Trent to become India's fashion retail king: 1️⃣ House of Brands Insight: Tata Group astutely segmented the market, launching Zara, Zudio, and Westside to cater to different income and aspiration levels. Each brand positions itself differently, maintaining a distinct identity and avoiding market share conflict. 2️⃣ Scale Insight: Trent's smart scale strategy includes focusing on location and retail model. They've expanded massively into Tier 2 and Tier 3 cities, each brand focusing on different states. Furthermore, Trent uses the Franchisee Owned Company Operated (FOCO) model for Zudio, enabling them to scale without massive investments. 3️⃣ Store level Execution: To evaluate a retail store, parameters like same-store sales growth and revenue per square foot are crucial. Trent scores high on these metrics because of their fast fashion approach learned from Zara and private label strategy. These strategic insights make Trent Limited a fascinating case study for those interested in retail and business strategy. 🎯 On your last shopping spree, did you consider the business strategy behind your purchases? What do you think about Trent's approach to market segmentation and scaling? #RetailStrategy #BusinessInsights #TrentLimited #TataGroup

I've always heard my parents saying - Beta zindagi mei 3 chize bahot zaruri hai - 'Roti' 'Kapda' aur 'Makaan'. But i never thought Kapda roti se jyada pyaara hoga. Here's a thorough study on India's 2 leading Stores. Mc D India has 512 stores while Zudio has 552 Stores! People are buying more Clothes than they eat Burgers! Zudio's fast fashion is indeed fast – in FY23, they sold 👕 90 T-shirts,  👖 20 pairs of jeans,  💄 17 lipsticks, and 19 fragrances every minute. ⏱ The model is simple: ✅ Zudio spends 0 on ads and brand marketing and instead, they put all of that money back into giving the customers cheaper rates. ✅ Focusing on their captive brand, and latest fashion, minimizing lead times, and shrinking the time from design to shelf. ✅ Nothing in the store is more expensive than 999 Rs. They are focused on high volume sales vs high price sales. ✅They are primarily present in Tier 2/Tier 3 cities and this market is largely unbranded. Most big fashion retailers have shied away from this segment and Zudio has identified this gap and penetrated all the way in. With a low payback period of just 1.5 years, Zudio has been expanding rapidly, adding 203 stores last year and totaling 552 stores in India Btw Zudio is owned by Tata under the same umbrella as Westside - Trent Ltd. Trent overall grew ~60% YoY while Westside grew <20%, so Zudio is a HUGE contributor to the growth. #Businessdevelopment #india #consumer #growth #ratantatasir #business