ROI·DNA’s Post

At ROI•DNA, we don't just collect data for fun (although let's be real, it IS pretty fun 🤓). We put that data to WORK. Our process? Audit, Analyze, Activate. Let's break it down. 1️⃣ Audit: We dive DEEP into your data. We're talking CRM, marketing automation, website analytics, and more because we need to understand where you've been to help you get where you want to go. 2️⃣ Analyze: Once we've got all that data, it's time to make sense of it. We look for patterns, gaps, and opportunities. We identify your ideal customer profile (ICP) and map out their buying journey. Because let's face it, if you're not targeting the right people, you're just throwing money into the void. 3️⃣ Activate: We take all those insights and put them into action. We create targeted campaigns, personalize content, and optimize your channels. We make sure your message gets to the right people at the right time. If you're ready to take your ABX game to the next level, let's chat. We're here to help you make GINORMOUS things happen. #ABX #DataDriven #AuditAnalyzeActivate #B2BMarketing #AccountBasedMarketing #AccountBasedExperiences #DataDrivenMarketing

Some campaigns just have that Midas touch, turning prospects into users faster than you can say 'conversion'. Which one's your golden goose⁉ 🐤✨ Q. Which marketing campaigns have been most effective in acquiring new users⁉ (💲💲𝐁𝐞𝐧𝐞𝐟𝐢𝐭: 𝐄𝐧𝐚𝐛𝐥𝐞𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐭𝐨 𝐫𝐞𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞.) 🤔Are you analyzing it⁉ #MarketingMagic #CampaignSuccess #QuestionForGroup #DataDrivenMarketing #CustomerBehavior #ExpandYourBusiness #DigitalMarketingEvent #MarketingCommunity #CEO #COFOUNDER #STAKEHolder #data #experience #strategy #Marketing #CRM #CSM #customeranalytics

Are you making marketing decisions based on gut feelings and best guesses? 😳 Maybe it's time to turn on the lights and let data be your guide. 💡 Discover how leveraging data can transform your B2B marketing strategies from a shot in the dark to a bullseye. 🎯 🔍 Link to the article in the comments below to check out: 🛠️Essential tools for data collection and analysis 🎬Techniques for turning raw data into actionable insights 📈Real-world applications of data-driven decision-making in marketing What’s your favorite tool for analyzing data? #DataDrivenMarketing #B2BMarketingStrategies #MarketingAnalytics #GoldTreeMarketing #BusinessGrowth #MarketingTrends #CRM #MarketingAutomation #TrendAnalysis

Data Doesn't Lie (But It Can Be Misunderstood): 3 Common Marketing Measurement Mistakes (and How to Avoid Them!) Data is the lifeblood of modern marketing, empowering you to track campaign performance, measure ROI, and make informed decisions. However, misinterpreting data can lead to costly mistakes and missed opportunities. Here are 3 common marketing measurement mistakes: 1. Focusing on Vanity Metrics: Likes, shares, and followers are great, but they don't necessarily translate to sales or conversions. Focus on metrics that matter, such as website traffic, lead generation, and customer acquisition cost (CAC). 2. Neglecting Attribution Modeling: Understanding which touchpoints influence customer decisions is crucial. Don't rely solely on last-click attribution - explore multi-touch models to get a holistic view of your marketing funnel. 3. Falling to Track the Customer Journey: Customers interact with your brand across various channels. Utilize marketing automation tools to track their journey and identify areas for optimization. What are some of the biggest data measurement challenges you've faced in your marketing efforts? Share your experience in the comments below! #marketingdata #growth #datadrivenmarketing #B2B #SaaS

Struggling to track and improve your go-to-market efforts? Here are 4 key steps to measure and optimise your GTM performance: 1️⃣ Set Clear Objectives: define specific and measurable goals (e.g., increase customer acquisition by 20%) to guide your strategy. 2️⃣ Track the Right Metrics: Focus on KPIs like customer acquisition cost, customer lifetime value, conversion rates, and sales cycle length and you’ll understand what’s working. 3️⃣ Use Data Analytics Tools: leverage tools like Google Analytics, CRM dashboards, or marketing automation platforms for insights. 4️⃣ Iterate and Improve: review your data, identify trends, and adjust your strategy as you go. Test new approaches, analyse results tooptimise for better performance. #growt #gotomarket #BusinessGrowth

🚀 *Supercharge Your Sales with CRM Analytics!* 📊 Imagine making every marketing decision backed by data that truly speaks to your customer’s needs. CRM analytics lets you dive deep into customer behavior, revealing trends that drive smarter strategies and higher conversions. Don’t just sell-connect, engage, and grow your brand like never before! 🌟 Follow your Marketing man Ritesh Rohit for such valuable content. Save for future reference and Repost to help others. LinkedIn for Sales #SalesStrategy #CRMAnalytics #DataDrivenMarketing #CustomerFirst #MBAMarketing #MarketingInnovation #CareerGrowth #SalesMastery

During my recent conversation with a BFSI Enterprise client based in the Middle East, I came across the very common question, "How is Lemnisk CDP different from Marketing Automation tools available in the market, as few features overlap?" So, I am writing this brief article for an audience that is confused between Marketing Automation and Customer Data Platforms. While marketing automation has revolutionized how we reach customers, it's like trying to paint a masterpiece with only half the colours. Enter the Customer Data Platform (CDP)—the secret weapon transforming marketing strategies across industries. Think of it this way: Marketing automation is the brush, but a CDP is the entire palette. It brings together all the vibrant hues of customer data – from purchase history to website behaviour – creating a vivid picture of each individual. Here's why CDPs are game-changers: 1. Unified customer view: No more fragmented data across systems. CDPs create a single, comprehensive profile for each customer. 2. Real-time insights: Respond to customer behaviour as it happens, not days later. 3. Personalization at scale: Tailor experiences for thousands of customers simultaneously. 4. Cross-channel consistency: Ensure your message is cohesive across all touchpoints. 5. Predictive analytics: Anticipate customer needs before they even arise. Marketing automation alone is like fishing with a net – you might catch something, but you're not targeting specific fish. A CDP turns your marketing into precision spearfishing, allowing you to hit the mark every time. Don't let your campaigns underperform. It's time to harness the full spectrum of customer data and paint a masterpiece that truly resonates with your audience. Still confused? Let's connect. #Lemnisk #CustomerDataPlatform #CDP #MarketingAutomation

☝ One reason why you're struggling to prove marketing’s impact on revenue: Your tools aren’t communicating with each other. Each team uses their preferred systems: + Marketing relies on analytics to measure traffic and conversions. + Sales uses a CRM tool to track leads and deals. + Customer success teams depend on subscription analytics to monitor retention and churn. While these tools are essential, they have a critical flaw: They track data differently and work in isolation. This makes it difficult to track: - where your leads came from  - how far your leads made it down the funnel  - how much your leads are worth in revenue  - how marketing is helping bring in clients  - where you're getting the best ROI Until you get your tools to play nice, it's gonna be tough to show how well your marketing's doing. #Analytics #DigitalMarketing

𝗛𝗼𝘄 𝘁𝗼 𝗚𝗿𝗮𝗯 𝗟𝗲𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: In the digital age, social platforms have become pivotal for businesses looking to capture leads and expand their customer base. Utilize tools like ASIS for seamless integration into your sales/management systems and ensure that no potential customer slips through the cracks. ASIS works by connecting your social media campaigns directly to your CRM (because it IS your CRM), automating the collection and organization of lead data. This integration streamlines follow-up processes, enabling prompt and personalized responses to new leads. Additionally, it provides valuable analytics, helping you to refine your strategies for maximum efficiency and effectiveness. Ready to streamline your lead capture? Start today! #LeadCapture #SocialMediaMarketing #DigitalMarketing #CustomerEngagement #BusinessGrowth

Never miss an opportunity to optimize your outreach! 🎯 Make use of AI-driven insights to make informed decisions and boost your overall effectiveness. 📈 With these comprehensive reports, you can gain valuable insights and take your strategy to new heights.🚀 #Analytics #DataDriven #Outreach #Optimize #CRM #Strategy #MarketingInsights #Zixflow