ROI·DNA’s Post

In today's fast-growing landscape, it's no longer enough to simply have a great product. It's the customer experience that sets you apart. At MessageSpring, we understand that. 💯 From the moment a potential customer lands on our website to their ongoing interactions with our support team, every touchpoint matters. CX is crucial to us because: 1) Happy customers stick around! 2) It's a key differentiator - exceptional CX is what sets us apart from other companies thay may offer a similar products/services. 3) CX directly impacts how customers perceive and realize the value of our product. 4) Satisfied customers become brand advocates - a GREAT way to generate buzz compared to traditional marketing. 5) Consistent and iterative feedback helps us tailor our offering to our customers' evolving needs. Today, it’s not just about delivering a product; it’s about creating an experience that resonates and delivers value at every touchpoint. ---------------- The MessageSpring platform is an omnichannel messaging platform that empowers businesses to communicate more effectively with their audience. To learn more or request a free demo, DM us today! 📩 #cx #customer #technology #communication #branding #business #experience

In today’s landscape, the goal of enhancing sales while elevating the customer experience is paramount. It pushes us to refine our approach to not just drive product sales, but genuinely enrich the customer journey. Omnichannel & data-driven marketing shine in their capacity to dissect and answer crucial business questions. They help us determine where to allocate investments, what messages resonate best, and which audience segments are most responsive - helping drive campaign performance. The integration of diverse channels, the shift away from reliance on the “last click” metric, and the deep dive into customer profitability and personalized messaging across various platforms offer next-level insights that pivot the entire marketing conversation, enabling a more informed, effective, and customer-centric brand strategy. Read how our PINNACLE™ Planning Suite makes this approach possible: https://lnkd.in/duRQ6wZ3

What have been your most significant customer-related challenges in 2023? 📆 In this fast-evolving digital landscape, customer engagement encounters new hurdles. From soaring acquisition costs to the struggle of crafting seamless omni-channel experiences, brands face a complex terrain. At Sourcerie, we've spent this last year speaking to brands, retailers and leadership about the challenges they have faced, so read on for our insights ⬇️ 🎯 Costly acquisition sources: The pursuit of customer attention in online spaces has driven up advertising expenses. Platforms like Meta undergoing constant changes mean brands grapple with rising costs and evolving marketing strategies. 📣 Swift customer feedback: Gathering actionable insights from customers proves challenging amidst the plethora of feedback channels. While surveys, social media, and reviews exist, mining this data for meaningful improvements is time-consuming. 💸 Declining discretionary spend: Changing consumer behaviours and economic shifts are curbing discretionary spending. Prioritising savings or experiences over material goods alters traditional retail habits, impacting businesses. 🌐 Omnichannel seamlessness: Creating a unified customer experience across multiple touchpoints remains an elusive goal. The struggle to synchronise real-time data and integrate tech platforms impedes seamless interactions. 🛍️ Brand loyalty: In a saturated market, fostering and retaining brand loyalty is a continuous challenge. Keeping customers engaged demands innovation, swift decision-making, and a deep understanding of evolving preferences. Anything we've missed? 🔍 #CustomerEngagement #ECommChallenges #2023Trends

Great stories have a beginning, a middle, and an end – with exciting and unexpected twists and turns along the way that leave us eagerly awaiting the next instalment. A great brand experience is a similar story. Click the link below to read more about how we build your customer connections with brand touchpoints. Read more: https://lnkd.in/eFQptkDz #creativeagency #strategy #branddevelopment #brandcreation  #brandidentity  #branddesign  #brandprogramme #brandtouchpoints #brandexperience  #brandawareness #customerconnections

🔍 Understanding your brand's performance across various touchpoints is crucial in today's competitive landscape. That's where I come in. With a passion for qualitative research and a keen eye for detail, I conduct thorough audits of retail environments and online platforms worldwide. My goal? To provide brand owners with actionable insights that elevate their customer experience and drive sustainable growth. Ready to unlock the full potential of your brand? Let's collaborate and ensure every interaction leaves a lasting impression on your customers! #BrandPerformance #CustomerJourney #ExperienceOptimization #GlobalAuditor

Unlock Market Success: Why #RouteToMarketCXM Matters The traditional route to market is getting an upgrade! Route-to-Market CXM (Customer Experience Management) puts your customers at the center, optimizing every touchpoint for a seamless and engaging journey. Why is it important? - Targeted Customer Acquisition: Reach the right audience with the right message. - Frictionless Onboarding: Convert leads into loyal customers & staff into brand advocates - Omnichannel Consistency: Deliver a positive & engaging experience across all channels. - Boosted Customer Retention: Build brand loyalty and advocacy. WECHEER.io is your Route-to-Market CXM expert. We help major brands: - Understand customer needs & expectations. - Map out optimized customer journeys. - Personalize marketing & onboarding experiences. - Measure & improve customer satisfaction across all touchpoints. Ready to unlock the power of Route-to-Market CXM?  Contact WECHEER today and let's craft a winning strategy for your brand! #WECHEERSolution #WECHEER #CustomerExperience #CPGMarketing #RouteToMarket #Innovation #Efficiency #CustomerEngagement #BrandLoyalty #MarketingStrategy #LoyaltyMatters #CPGLoyalty #CxM

🛍️ Is Retail Media the Future of Marketing? 🛍️ Exploring the evolving landscape of retail media, it's clear this is no ordinary marketing strategy. Gone are the days when retail marketing was limited to product promotions. Today, it's about creating immersive, engaging brand experiences that resonate deeply with customers — both in physical and online stores. 💡 **Key Insight**: Retail media bridges the gap between online and offline experiences, offering personalized and meaningful interactions that boost customer loyalty and drive sales. ### Why Retail Media? - 🎯 Offers a seamless blend of advertising within retail environments, including digital signage and loyalty programs. - 🔁 Enhances the customer experience by integrating personalized interactions. - 📈 Drives higher customer retention and overall revenue growth. ### Stats to Consider: - **75%** of consumers prefer shopping in physical stores where retail media thrives (PwC, 2022). - **80%** of consumers are likely to recommend brands that provide personalized experiences (Deloitte, 2022). 🤔 **Thinking point**: How can your brand harness the power of retail media to create more engaging customer experiences? ### Action Steps: 1. Embrace technology that enhances in-store interactions, such as AR and interactive kiosks. 2. Develop loyalty programs that offer tailored benefits, encouraging repeat business. 3. Integrate online and offline data to craft cohesive, omnichatical brand stories. Retail media isn't just a trend; it's a strategic pivot crucial for brands looking to thrive in the digital age. How are you adapting your strategies to incorporate these dynamics? 🔄 **Engage with us**: Share your thoughts or experiences with retail media in the comments! #RetailMedia #BrandLoyalty #CustomerExperience #DigitalMarketing #InnovationInRetail #MarketingStrategy #Omnichannel

In today's competitive market, brand experience is more crucial than ever. It's not just about the products or services we offer but the entire journey our customers embark on with our brand Consistency: Ensure that your brand message and values are consistently reflected across all touchpoints, from social media to customer service interactions. Personalization: Tailor experiences to meet the individual needs and preferences of your customers. Personalization shows that you value and understand your audience. Engagement: Foster a two-way relationship with your customers. Listen to their feedback, respond to their concerns, and involve them in your brand's story. Innovation: Stay ahead by continuously innovating. Surprise and delight your customers with new and improved offerings. Emotion: Connect with your customers on an emotional level. Memorable experiences are often tied to emotions, whether it's joy, excitement, or even relief. Investing in a robust brand experience strategy not only enhances customer satisfaction but also drives loyalty and advocacy. Let's create experiences that our customers will love and remember! #BrandExperience #CustomerLoyalty #Marketing #BusinessGrowth

🌟 Exciting Release: 'The Premium Experience' Trends & Insights Report 🌟 📈 We're thrilled to unveil our latest report: 'The Premium Experience'. Dive into the fascinating world of Premiumization in the consumer landscape. 🔍 This comprehensive analysis explores how Premiumization is reshaping consumer behavior. Discover what it truly means to be 'premium' today—where it's not just about the price but about crafting an exceptional brand experience. 🌟 🛍️ Key Highlights: Omnichannel Strategies Personalized Services Unique and Exclusive Experiences Immersive Digital Engagements Effectus included stellar examples across various sectors such as alcohol 🍷, beauty 💄, and retail 🛒, providing insights into brands that are excelling by forming deeper, more meaningful connections with customers. 📊 Customers today may shop less frequently, but they're seeking greater value, opting for quality over quantity. This shift demands that brands not only meet but exceed expectations with every interaction. 🚀 For our clients and partners, we encourage you to share these insights widely. Should you have questions or wish to delve deeper into creating impactful, data-driven marketing strategies with our experts, please reach out to the Effectus Marketing Effectiveness Team at marketingeffectiveness@effectuspartners.com. Let's leverage these insights for transformative marketing success! 🚀 #ThePremiumExperience #ConsumerTrends #MarketingStrategy #BrandExperience #EffectusPartners

So what does ConstruKtion do? What's our value prop? What solutions can we provide? How can we make your job easier? How do we help your business grow? How do we accelerate adoption? How can we drive positive change by enabling & empowering your teams? Probably not top of mind for you, but it is everything we are thinking about... constantly. Soooo excited at all of the work we have been doing to develop productized solutions that deliver craft @ scale. - Sales enablement - Demand gen - Innovation prototypes & pilots - Custom measurement frameworks - Change accelerator models - Data-driven experience designs - Omnichannel audits & analyses - Content marketing platforms - Audience segmentation application - Omnichannel roadmaps and activation blueprints for single brands and portfolios Interested? Curious? We aim to be additive nutrient sprinkles that complement what you have, and support in areas of need / resource constraints. Get a glimpse, feel free to reach out. We are ready to help you G(r)O(w)! https://bit.ly/4anWlTK