LISTENING to CUSTOMERS Kathy Jang is multifamily real estate investor with an amazing marketing background. She and I are partners on an apartment property in Phoenix AZ. Last week, we attended the Creighton Family Resource Center Fall Festival. We had a great time interacting with families in the area and sharing information about the services we offer to our residents. Business leaders must observe and listen to customers. That way, we can anticipate their concerns and and provide for their needs. When we meet the needs of our customers, they come back for more. And they tell their friends. That's how capitalism works!
