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Cost is seen as the largest factor in the 101-point satisfaction gap (on a 1,000-point scale) between live TV streaming and cable/satellite services, according to the J.D. Power 2024 U.S. Television Service Provider Satisfaction Study. Overall, TV streamers scored 625… https://lnkd.in/eV6XfFVS #jdpower #streamingtv

For the first time since 2021, AM/FM radio has picked up share of ad-supported listening. When you combine broadcast and streaming platforms, AM/FM radio now commands nearly 70% of the daily ad-supported share of listening. Check out more takeaways from Edison Research's 2024 Share of Ear below. https://lnkd.in/g3g4q-_T

4 ways streaming will evolve in 2025 https://ift.tt/c0Ebf1p Connected TV has grown rapidly and 2025 looks to be an even bigger year in terms of interactivity, FAST growth, seamlessness and full-funnel capabilities. via Latest News - Ad Age https://ift.tt/cTYVo7u December 11, 2024 at 04:03PM https://ift.tt/HSpVEbK

It's no secret that the way people watch TV is changing. 📺 The fact remains that we still WATCH TV however the access to it is changing. Over the past 12 months broadcast viewership is relatively unchanged (-0.4%) however cable viewership has diminished more rapidly. 📉 So those people stopped watching TV? Nope! 🚫 They watch using a different platform. What platform you ask? Streaming! Cable usage has declined 3.8% ⬇️️ while streaming has increased by 2.6% ⬆️. ❓ So, the question is, have you adjusted your media mix to account for this continuing trend?

YouTube and FAST made history, and the Paris Olympics kept legacy TV alive. Here's a quick recap of the U.S. TV market in July: According to Nielsen's Gauge, the Paris Olympics, which kicked off the last week of July, drove a significant share of U.S. terrestrial TV and streaming (peacock) viewership. However, YouTube broke the 10% share mark for streaming for the first time ever. August is even more promising (?) as the Olympics will also be watched on YouTube. How did FAST do? Tubi was again over 2.1%. Roku was also at 1.6%. The Olympics saved TV, but YouTube is forging its own future https://lnkd.in/gjWNRQeT

While predictions about the death of cable TV are coming true, streaming still lags by a few seconds. Having sat in the press box at live events, I have seen how TV broadcasts are already a few seconds delayed. Streaming adds a bit more to that delay (in my limited experience). This might not matter for some sports, but for purists, anything less than live on a screen isn't worth it. However, the market doesn't seem to care. If viewers are drifting towards streaming, it is a clear sign that traditional TV broadcasting is nearing its end. #broadcast #streaming #livesports https://lnkd.in/gFw4Td6s

The convergent TV ad market will hit $85B this year, and streaming will overtake linear TV by 2028. What other video ad types are making moves? You can find out in this week's State of the Screens. https://lnkd.in/dtEBTCqc

Streaming just hit a major milestone in July, capturing 41.4% of all TV viewing—the largest share ever recorded by Nielsen’s The Gauge. ✔️Streaming: 41.4% ✔️Cable: 26.7% ✔️Broadcast: 20.3% The Summer Olympics and shows like House of the Dragon and Bluey fueled this surge, while Peacock was up 33% thanks to its Olympics coverage. YouTube also made history by becoming the first streaming platform to break 10% of total TV usage. Check out the chart below to see how each platform performed

How Much STREAMING TV 📺 are YOU watching each day? Based on recent research from EMarketer, in 2024 Adults 18+ spend an average of how much time per day with connected/streaming TV? A. One Hour per day B. One Hour 45 minutes per day C. Thirty Minutes per day D. Two hours 15 minutes per day The answer of course is: D. Two hours and fifteen minutes per day. What are YOU watching on Streaming TV? More to come about the Olympics Viewing data! Here's a clue: it was way ⬆

Denali TV offers a convergent solution for performance marketers buying linear and CTV. This is the most effective approach for maximizing performance and lowering CPOs.