Director of Marketing
Roland Polo’s Post
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Director of Marketing
Director of Marketing
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Excited to step into the role of Marketing Manager at Yewale Amruttyala pvt ltd.! Ready to drive innovative strategies and impactful campaigns to elevate our brand and connect with our audience in meaningful ways." #MarketingManager #NewRole #CareerGrowth #MarketingStrategy #DigitalMarketing #BrandBuilding #MarketingLeadership #MarketingInnovation #BusinessDevelopment #ContentMarketing #MarketingTrends #StrategicMarketing #MarketingExpert #MarketingSuccess
🚀 Unleash Your Potential! We’re searching for a Marketing Manager with a knack for creativity and strategy. Think you’ve got what it takes? Apply now!... . . . #MarketingManager #JoinOurTeam #HiringNow #JoinOurTeam #MarketingJobs #JobOpportunity #MarketingGenius #CareerGoals #MarketingCareers #DreamJob #JobOpening #ApplyNow
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Seasoned Startup Founder & CMO | Problem Solver | Contrarian Thinker | Innovator on the Edge of Trends
🚨Growth and Marketing are NOT the same thing. Here's why you should treat them as separate functions 👇 Hiring a Head of Growth and a Head of Marketing, and treating them as separate functions, is essential for any company aiming to scale effectively. 𝑮𝒓𝒐𝒘𝒕𝒉 focuses on product-centric metrics like acquisition, activation, retention, and revenue. Working closely with product teams, ensuring a clear path to growth based on data and experiments. 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 should focus on non-product acquisition, brand development, and demand generation. Building awareness, defining the narrative, and creating a strong presence in the market requires a different mindset. Expecting one person to be excellent at both can be a mistake. As Chad West (Ex-Revolut) said: "I've yet to meet a Head of Growth who excels at brand marketing." Divide these responsibilities for better alignment between product growth and brand success. #Growth #Marketing
Hire a head of growth and a head of marketing, and treat them as separate functions, with different goals. Whilst a head of growth will focus on product growth acquisition, activation, retention and revenue, your head of marketing should focus on non-product acquisition and brand development. I’ve yet to meet a head of growth who is great at brand marketing.
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Founding Partner, Chief Marketing Officer at Steadman Crandall Business Development, LLC
NOT ALL CMOs ARE CREATED EQUAL … BECAUSE ACADEMIC CREDENTIALS IN MARKETING REALLY MATTER, AND THAT IS A KEY VARIABLE. This fabulous research finding from the Harvard Business Review … “Marketers lack the professional certifications required of lawyers and accountants. Only 6% of CMOs we looked at in our research had degrees in marketing. Although 44% had MBAs (less than half of the 6%), their educational backgrounds varied a lot. They included degrees in engineering, economics, mathematics, philosophy, political science, psychology, and other subjects”, https://lnkd.in/e3Jbhh4u. Of course, clearly defining the role of and job description for any CMO vis-à-vis his or her CEO or CFO is critical to success. But how can any CMO succeed without at least a formal and thorough academic education and degree in MARKETING, whether a BS, BBA, or preferably MBA? I’ve been called an “MBA Snob” by some of the recruiters and headhunters I’ve worked with on job searches for marketing candidates over the years, and I suppose they’re right. But that’s only because I’ve always expected my staff to at least know and understand ALL of the fundamental “4Ps” of MARKETING relative to corporate or company FINANCE before they show up. Yes, "trial and error" on-the-job learning can work sometimes, but that takes time and who has that? Certainly not today's CEOs, who report to Wall Street and shareholders every day. 😎
It's hard to work as a CMO for a CEO who doesn't understand (or want to understand) marketing. Not impossible, but much harder. SO: when you're looking at new CMO roles... Make sure you consider this. Not all jobs are created equal. And this is a key variable.