Roland Gurney’s Post

Ever found yourself stuck following a sales script? While scripts have their place, they can only take you so far. Now, imagine having frameworks that empower you to think on your feet. In sales, every interaction is a chance to shine. With powerful frameworks, you'll always have the right words to captivate your audience and drive conversions. When you can effortlessly respond, engage, and influence in real-time, you're not just saying the right thing—you're building trust and sealing deals. #SalesSuccess #BusinessOwners #Selling

Something I started to do in my personal life that yields an abundance of fruit. Tracking inputs versus emotionally attaching to outputs. The fruits of your labor organically appear from tracking your input daily and self reflecting/gradually growing your input daily routine. Please go grab "Revenue on Repeat" from Jacob Karp- Awesome and quick guide for your first 90 days as a new AE or Inside Sales seller.

"Why is Sales always the villain?" They're not, we just messed up. When we first started our skit-based content, we often made the Sales character the butt of the joke. This was because we didn’t fully understand the character: BRD’s, SDR’s, AE’s, etc. We understood the impact of their actions (unqualified sales = s*** storm for CS), but we didn’t understand their motivation. Because of this, our page became a place to roast Sales and not a place for Sales. We messed up because Sales is one of the roles most likely to upgrade to our paid plans and influence the rest of their company. I think the real motivator behind many poor Sales decisions isn’t just the desire for another bonus or more money but also the pressure from leadership. Once we understood that, it wasn’t about villainizing Sales; it was about showcasing where the pressure is really coming from. Now we’ve proved we understand Sales and created a more welcoming space for one of our target customers. #organicsocial #socialmediamarketing #contentcreation #salesrep #bdr

Over the years, I have heard so often that sales and marketing are the same thing and should be looked at with the same lens. I have always shaken my head and tried to explain into blank eyes. After a conversation this week, here I try again. Ever noticed how marketing and sales are like the ultimate comedy duo? They're the Batman and Robin of the business world—dynamic, occasionally bumbling, but always ready to save the day! Marketing: The Creative Whiz Marketing is the Picasso of persuasion, the Shakespeare of storytelling. Armed with creativity and a knack for crafting compelling narratives, they're the masterminds behind those eye-catching ads and viral campaigns. It's like watching a magician pull a rabbit out of a hat—except instead of rabbits, they're conjuring up leads! Sales: The Smooth Operator Sales, on the other hand, are the smooth talkers—the #DonJuans of deal-closing. With charm, wit, and a dash of charisma, they turn maybes into yeses faster than you can say, "But wait, there's more!" They're the Closer, sealing the deal and leaving customers wondering how they ever lived without that must-have product or service. Or in our case, the candidate. The Odd Couple, United While they may seem like the odd couple at times, marketing and sales are the ultimate dream team. Like onions on a snag sandwich, they're better together. Marketing lays the groundwork, casting a wide net and reeling in the leads. Then, sales swoops in, turning those leads into loyal customers with their charm and finesse. Keeping it Professional But hey, it's not all fun and games! Beneath the banter lies a serious business strategy. When marketing and sales align their efforts, it's like watching a well-oiled machine in action—efficient and effective. #Marketing #Sales #BusinessSuccess #Synergy #Collaboration #BusinessStrategy

Partnerships, and partner led GTM are the future. Its not a gimmick, its a reality for a lot of businesses. Pete Rawlinson and the Allbound team, are leading the pack in delivering helpful, tactical content for all those either just getting their start in partnerships, as well as experienced practioners who want helpful advice. It was a joy to contribute to their report they just released into the market. Its entitled "The Year of Partnerships report" and includes tactics and strategies from me, Rob Rebholz and 🤝Will Taylor in addition to quotes from 50 other partner professionals as well as CEOs and revenue leaders. Kudos to the team at Allbound for producing a truly quality piece of content. This is content marketing done right! Will link to the report below ⬇ #partnerships #sales

Here's where I think MOST agency owners and consultants get sales wrong... Most of my clients are creatives. Most of them have never held sales roles or been trained in sales. And like them, for most of my career, I didn't think I was "good at sales." The reason most of us think we are not "good at sales" is because we think sales is about selling… But we have it all wrong. Sales is NOT about… - Selling - Talking - You Sales is ACTUALLY about… - Relationships - Listening - Them These reframes are KEY to closing more sales calls as an agency owner or consultant. Would love to hear your questions or other myths you've told yourself about sales below. P.S. This post was inspired by a fun presentation I did called "How to Consistently Close Sales Calls Without Being 'Salesy'" with Growclass last month. DM me or Comment below if you're interested in watching the playback and I'll send you the link. #AgencyLife #AgencyGrowth #AgencyOwner

I'm the 43-year-old founder of For You, a fractional CMO company. Gotta admit, I don’t claim to be a marketing guru. Honestly, I've got a bit of that imposter syndrome, so I don't talk about it much here. But here's the thing — I don't feel that way at all when I'm in the thick of actually growing the biz. When I'm: - Auditing marketing for our prospects - Cooking up offers - Positioning our biz to convert traffic - Looking for scalable opportunities - Teaming up to fine-tune the sales process I feel totally at home. 💪✨

Last call for our webinar tomorrow on BD and growing your sales pipeline as an agency leader. 🔥 Burning question. What's your BD strategy for 2024? 💡 Are you thinking of hiring someone to take on this function? 💡 Are you considering hiring a marketer to drive leads? 💡 Have you considered the impact on the value of your business if all new business comes from the owner's blackbook? All questions we will look to answer this Wednesday when Creative Natives, Ryan Kelly sits down with Jonathan Mills the Director of Growth at Media.Monks. #CreativeNatives #FreeWebinar

The sales secret you can only learn from Mickey Mouse and Cinderella. And it's the reason why Disney is valued at $164 billion. (Hope the stock goes up even more.) The secret is: Storytelling Why should you tell stories? Because facts and figures alone won't do the trick. They used to. But people changed. They remember stories. Instead of bombarding prospects with data and other facts. You should craft a compelling narrative. Talk about: - Success stories - Personal anecdotes - Customer testimonials All the things that illustrate your product's value. Make it relatable and memorable. That's the best way to connect with your prospects. And close more deals. Do you have any cool sales stories? Drop them below! #sales #leadgeneration #salesdevelopment #outbound #prospecting

I never saw myself as a salesperson until I founded Free The Freela. As a founder, whether you're a CTO or CEO, your first job is selling, and everything else follows. And honestly, I love it. So when Philipe invited me to share my experience with founder-led sales at NordX, I was super psyched. Here are some key #insights I shared on how we went from $0 to cash flow positive: 1) We became deeply passionate about our client's challenges and embraced their urgency as our own. 2) We set our clear point of view that resonates with our ICP's core values. 3) We got back to basics: Cold-emailing, cold-calling, (virtual) door-knocking and referral requests. 4) We streamlined our sales cycle to get a yes quickly and a no even faster. 5) And most importantly: we focused on delivering. During this panel, Veronica Dantas beautifully said that sales is always an exchange; it's all about giving and receiving in equal measure. She couldn't be more right. Thank you, Philipe, Hugo and Veronica, for such a rich conversation 🍀💛