Clients can commission unique artworks on the bonnet or a coachline, hand-applied by a skilled team of artisans. A coachline is applied by hand using a brush made from fine squirrel hair. The coachline is precisely 3mm wide on Phantom, Cullinan and Ghost, and 4mm wide on Spectre due to its unique proportions. The exterior can be complemented with a unique coachline motif – a small artwork such as a family crest or a flower or geometrical pattern. #StriveForPerfection
This makes me love my #ghost & #cullinan that much more, as they both have coachlines. The artists at Rolls-Royce Motor Cars are all so phenomenal.
It's impressive that the artisans can create such precise and intricate artworks by hand.
Unique attention to detail can only be achieved by these remarkable craftsmen, who clearly have a sense of pride for each and every art piece they create. 🇬🇧
The committment of a craftsman and his dedication is a testament to the superior quality of Rolls Royace
I can't wrap my head around the fact that the whole coachline is painted by hand. The skill of these artisans is mindboggling.
Amazing skill. I would love to meet this guy and shake his hand. But not to robustly !
Watching the hand of the artisan in action is very inspiring. Thank you for showing those details!
Such an amazing brand. Paying attention to the smallest details and touches. I dream to own a Cullinan one day.
Superb craftsmanship and technology. Everything is perfect 👍
Sales Pipeline Architect at Unbound B2B
3wFor customers, customization provides the opportunity to tailor a product to their specific needs and preferences, leading to greater satisfaction and a sense of ownership. It also allows them to express their individuality and makes them feel more connected to the product. For businesses, customization can be a valuable competitive advantage, setting them apart from competitors and attracting customers who value personalized products. It can also lead to increased loyalty, as customers become more attached to a product when they have had a hand in its design.