Roma Mehendale’s Post

View profile for Roma Mehendale

App adoption, user engagement & retention | D2C & B2C apps | Enterprises

LazyPay (a Fintech app) achieved a 20% increase in transactions! Leading to successful new user acquisition! ✅ But how??? 🤔 - They launched a rewards campaign using Plotline's no-code platform. 📲 🎁 LazyPay solved for this in an interesting way - they aimed at motivating new users to complete their first three transactions within seven days to increase user activation. Using Plotline’s no-code platform, LazyPay launched a visually engaging rewards strip on the homepage, encouraging users to reach their transaction goals. The strip displayed a progress bar that updated with every transaction, with reminders like "1 day left" to amplify urgency. Clicking on this strip would trigger a scratch card that helped the user claim a Rs 75 cashback. They achieved a 20% increase in transactions, driven by the constant visibility and urgency of the reward. Best of all, this was accomplished without tying up any engineering resources. #useractivation #userengagement #userconversion #fintechapp #fintech #productmarketing #growthmarketing #useronboarding #gamification #userincentivisation

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics