I empower innovative, purpose driven companies by crafting compelling visions for the future. Make them more compelling for all stakeholders. Strategist, positive futurist, coach, advisor, mentor, author and speaker.
Content marketing is where organisations create relevant and compelling content, gear it toward specific audience groups, and then, over time, see positive behaviour changes in the audience that, ultimately, are profitable to the business. The question Can we move marketing from the cost line of the financials to the revenue line? Can marketing serve multiple business models? #marketing #content https://lnkd.in/dRiXT6ZE
