Ron Jabal, DBA, APR’s Post

My column in the Philippine Star - one of the leading newspapers in the Philippines - came out today talking about the art of apology during crisis. This came to fore again with the recent number of crises faced by businesses and brands. The column talks in part "In the tumultuous landscape of crisis management, the apology press statement has emerged as a double-edged sword. When wielded with sincerity and efficacy, it can be a potent tool for damage control and restoration of trust. However, when mishandled, it can exacerbate public outrage and irrevocably damage an institution’s reputation. The art of crafting a compelling apology requires a delicate balance between acknowledging culpability, expressing remorse and outlining concrete steps for rectification" The link of the column is below: https://lnkd.in/gQzNtTnV

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