Lawyers, your expertise and insights are invaluable to your marketing team. Don't get it twisted. You can take an active role in helping your agency improve your firm's marketing performance. Here's 10 practical ways you can foster more productive relationships. 1. Set clear marketing goals and objectives 2. Provide detailed insights into your ideal clients 3. Regularly update the marketing team on legal trends 4. Participate in content creation 5. Provide access (not ownership) to tools/systems 6. Offer regular feedback and communication 7. Drive your reviews management strategy 8. Be active in your community or industry events 9. Educate yourself on basic marketing principles 10. Be open to new ideas and strategies 11. ... Collaboration is the cornerstone of any successful partnership. And it significantly enhances your firm's marketing performance. You can achieve remarkable results together and help pave the way for your firm's growth. What's your number 11? 🏆 #lawyers #attorneys #lawfirms #legalmarketing
Frank Rekas
5mo
Communicate often. Especially when something is bothering or upsetting you. Don't make it confrontational, but get it out in the open.
Business Immigration Attorney at Meyner and Landis LLP
5moDon't be afraid to get personal. It can really be helpful to share things that you struggle with as an attorney. More often than not, I have found that other attorneys have often faced similar challenges. While challenges can be universal, so can compassion. In sharing things that I found challenging, I was able to build a community and connections outside my practice area and learn so much about processes (especially with marketing).