Ron Tite’s Post

Something I noticed last night while watching #superbowl commercials: Brands are recycling their old creative and it's EFFECTIVE. Some examples that stand out are: → the Geico caveman → the Mic Ultra "drink me" → the pickleball e-trade babies Maybe brands have always recycled successful ad campaigns and I'm finally getting old enough to catch it. Either way, these examples underscore the power of media. If your company can create something that stands out, people will remember (maybe even for decades). That's powerful stuff. #media #brand

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Is Everyone Still Talking About Deadpool??!! If you've been online lately, you've probably seen Ryan Reynolds and Hugh Jackman all over your feed. The marketing blitz for the new "Deadpool & Wolverine" movie has Marvel fans (including myself) buzzing with excitement! This sequel looks set to smash box office records and keep us all talking for weeks. Naturally, other brands are jumping on the hype train, and one standout collaboration is with Kraft Heinz. They’ve brilliantly leveraged the matching colour schemes of Deadpool and Wolverine to rebrand some of their iconic products. It’s one of those things where, “Once you see it, You can’t unsee it!” Heinz has cleverly connected their everyday products with our favourite superheroes, making this more than just a fun packaging idea—it's a way for us fans to enjoy a slice of Marvel Entertainment magic in our daily lives. The marketing team behind Deadpool has always been bold and creative, and this collaboration captures that spirit perfectly. I'm definitely keeping an eye out for these limited-edition bottles. They're a must-have for any Marvel fan. Kudos to Heinz for staying relevant and tapping into today’s pop culture! #Deadpool #Wolverine #Heinz #Foodie #PopCulture #MarketingWin https://lnkd.in/g-AghJRG

Sure, Apple’s 1984 and the Bud-weis-er frogs are iconic. But let’s remember some other wonderful — if slightly less appreciated — Super Bowl ads. Mountain Dew - Breaks through. Doesn’t require a 90s celebrity. Connects idea to product. 10/10. youtu.be/nQcfK9EKfL4 Jeep - Big, ambitious idea. Compelling brand perspective. 10/10. youtu.be/-gPOPLrUfyw Nike - Spectacle. Wit. And a wink. This was engagement before we had Likes. 10/10. youtu.be/DQ_jw-67DWw Google - Frame breaking. Imbued technology with humanity and emotion. All without a human in sight. 10/10. youtu.be/UejEaBAYIbc Tide - Proof that a spot focused squarely on product benefit can still be wildly entertaining and memorable. Leave the ocean boiling to others. 10/10. youtu.be/X2cs8gnb42A

This. Is. Great. (watched it to the end) This. Is. Great. (watched it to the end) This. Is. Great. (watched it to the end) LAYS #GroundhogDay #GroundhogDay2024 #Advertising #SuperBowl #SuperBowlLVIII #superbowlad #SuperBowl2024

Pound for pound, this is one of the best creative concepts and execution of all time. It was a fun, and brutally honest attempt, to reclaim some semblance of relevance in hopes of saving a dying brand. However, it didn't work. To me, the biggest problem is that the Creative mostly resonates with my generation, persons who had already written off Radio Shack. All the nostalgic characters were largely irrelevant to younger customers who never considered Radio Shack a viable alternative. A new generation of customers, which the brand desperately needed, didn't understand most of the pop culture references. Despite what the Cannes Lion community wants us to believe, advertising isn't art, and Creativity isn't enough. Advertising must achieve a commercial objective, and money spent on talent and production must produce an ROI. Radio Shack filed for bankruptcy a year after its massive bet on paid media failed to pay off. Fun ideas are fun, but effective ideas are even better. Don't be bamboozled by a charismatic creative director looking to produce something that will be better for his/her portfolio than your bottom line.

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Ever realize how Deadpool’s red suit and Wolverine’s yellow suit look a lot like Heinz ketchup and mustard? Kraft Heinz is making sure that once you see it, you can’t unsee it. This clever marketing strategy is a brilliant example of brand collaboration at its finest. Other amazing collaborating brands include Jack in the Box, Heineken, DiGorno, Old Spice, and "The Bachelorette". It's exciting to see how these brands are creatively engaging with their audiences and reinforcing their brand identities through smart, memorable campaigns. #marketing #winnerstrategy

Y'all, it's time to ditch those limiting beliefs about not being able to access NASCAR's exclusive behind-the-scenes action. A new Spoiler Report is set to drop soon make sure you stay tuned! 🏁 We're here to give you the insider scoop! From pit stops to the roar of the engines, experience the unseen thrills. 🛠️💨 Ready to rev up your brand's engine? 🚀 Let's connect and turn that need for speed into high-octane content that drives your business forward! Check Billboard availability in your area. #NASCARBehindTheScenes #RaceDay #SocialMediaRevvedUp TBM

Now is the time when #superbowl commercials and brand friends (old and new) come at us in all shapes and social media sizes. Don't get caught up in the production value, remember the real value...see below:) #brandsBF #BrandtrUSt #anUSthing #beavailable #scarcityispriviBS