Rooster Inc.’s Post

Why Should Your Dealership Choose Guest Concepts? Customer-Centric Approach: Adapt to the modern car buyer’s needs by offering a streamlined, efficient service that respects their time and preferences. Learn more: https://lnkd.in/gCRSFTnN

Think you know your customer like the back of your hand? In that case, it’s a good time to put your knowledge to the test!😉 To make your automotive business flourish, you first need to figure out the wants and needs of your clientele. As always, to give you some intel, we’ve put together the 8 most important things you need to know about your customers to not only win them over once, but keep them coming back. 👇 Is there anything you didn’t know before? #automotiveindustry #automotivesoftware #dealerships https://bit.ly/3Sjl8Cz

I was talking to a friend the other day. He purchased an expensive new car just eight months ago. Unfortunately, the car turned out to be a “lemon,” and he has taken it back to the dealer multiple times for various problems. The car has spent more time at the repair center than in his garage. If it were me, I’d ask the dealer to replace the car. Apparently, he has more patience than I do and was giving the dealer another chance to fix the car. Regardless, it made me think that what looks good on the outside may not be so good on the inside.  Unfortunately, there are businesses that fall into the same category as my friend’s automobile. They look good on the outside, with amazing marketing and advertising, a beautiful website, a beautiful building, etc., but when it comes to taking care of the customer, they fail.  This made me think further about how cars are maintained, and it’s not much different from how you would want to run your business. Consider these five ideas: https://lnkd.in/gnDe2WUG #employeeexperience #customerservice #customerexperience #ShepHyken

📢 Consumer rant incoming: Stop the planet. I want to get off. My wife recently bought some prints online from Smallwoods. They're a modestly overpriced photo printer that provides nice canvas prints. Upon checking out and placing the order entirely by herself, she noticed a small box which read "would you like to add a tip?". You want a tip? Don't smoke in bed. After spitting out the coffee I wasn't even drinking, I collected myself and had one simple thought: why didn't they just raise the price? A consumer would not know about, nor think twice about additional margin added into your pricing. That's business. Years ago, when Kia hit the US market, they couldn't sell cars to anyone. They realized that consumers didn't think you could get a quality car for that low of a price. They simply raised the prices overnight, customers reacted positively, and Kia became a high-volume US car dealer, creating a satisfied customer base. Long story short, just raise the price a few bucks and keep your Promotors on your good side.

When you are looking to buy or sell a vehicle, it is important to understand the steps involved to make an informed decision.

Did you know that 41% of car buyers will only visit one dealership before making a purchase? That means making a great first impression is crucial! From the moment a potential buyer visits your website to the moment they walk through your door, every interaction counts. 💚 Make sure your dealership is putting its best foot forward by providing valuable information online! 💻📁 What information are you providing?

Is your team struggling to convert shoppers into buyers? That’s one of the reasons why iPacket was developed! Let me show you how it works!

Proper planning and budgeting are essential when buying or replacing a vehicle. It's not a purchase we make every year. While no car brand offers high resale value, this is still a top priority for most car buyers. We buy a car for daily use and prioritize a satisfying driving experience. We typically don't consider maintenance costs, fuel expenses, or wear and tear for the next 7 or 9 years. If you can save a significant amount of money on daily fuel and car maintenance, why worry about the car's value after it has served its purpose? Thank you for taking the time to read this. I'm not looking to start a debate, but if you have any other specific reasons, please let me know in the comment section.

Ready to kick your dealership website into high gear? Let's give it a modern makeover that'll rev up your online presence! #RevampReady #nexuspoint

Did you know that Treadwell testing and technology offers Discount Tire customers an unbiased, brand-agnostic recommendation based solely on the driver’s vehicle use, geography (weather trends) and preferences (like off road utility vs daily highway commuter), and is 0% driven by price or sponsorship? So what is the #1 driver? #SAFETY. To keep you, and your passengers, as safe as possible on the road. This is really the most unbiased advice you can get on an automotive purchase. Imagine if every consumable product you use offered that level of integrity in delivering select options tailored just for you. ♥️🛞🤓