Rooted Connections’ Post

Recently, I had an enlightening chat with some board members about the pivotal roles of marketing, sales, and business development. 🚀 With over a decade of experience in marketing, I’ve seen firsthand their critical impact on business growth. Marketing and sales are often the backbone of any company, from startups to MNCs. Yet, they're sometimes seen as temporary paths due to “target fear.” 😟 It’s vital to recognize that these roles offer substantial career opportunities, complete with their unique challenges and rewards. Let’s clarify the distinctions: 👉 Business Development, focuses on long-term goals and big deals, often led by top executives. 🌐 👉 Marketing, targets branding and precise communication to reach the ideal customers. 🎨 👉 Sales, directly drives revenue through customer engagement and target achievement. 🎯 In my view, successful organizations are those that clearly differentiate and strategically empower these functions. By doing so, we not only enhance operational efficiency but also foster sustainable growth. 📈 Elevating the perception of these roles and fully leveraging their potential to shape the future of our businesses. 🌟 #b2bmarketing #sustainable #growth #sales #marketing #businessdevelopment #strategy #synergy #AkheleashRaghuramMarketing #ARM

So here is a fun fact: C-Suite executives get more visibility from the Linkedin algorithm. Using specific and clear job titles, such as "Chief Executive Officer (CEO)" can make you more findable. For as long as I have worked in sales there have been very few CEOs who also accept that they are in many instances the most effective sales person for their company. CEOs need to be active on LinkedIn for increased visibility and to leverage their role as effective salespeople. By engaging on this platform, C-Suite executives can benefit from the algorithm's preference for their content. Not only does it help bring customers to your business, but it also helps in building you as a thought leader in your industry. #thestammeringcommunicator #personalbranding #branding #businesssuccess

Ever thought about supercharging your career trajectory? Dive into the exhilarating realm of marketing and sales! 🚀 Observe leaders around you; their vast networks often bloom from interactions beyond the office confines. It's not just about connections – sales and marketing roles are gateways to exponential growth, richer earnings, and unparalleled opportunities. Here's the truth: Master sales, and the world becomes your playground. Are you ready for the leap? 🌍 #SalesAndMarketing #UnleashPotential #CareerGrowth #LimitlessOpportunities #bethechangeyouwanttosee

So here is a fun fact: C-Suite executives get more visibility from the Linkedin algorithm. Using specific and clear job titles, such as "Chief Executive Officer (CEO)" can make you more findable. For as long as I have worked in sales there have been very few CEOs who also accept that they are in many instances the most effective sales person for their company. CEOs need to be active on LinkedIn for increased visibility and to leverage their role as effective salespeople. By engaging on this platform, C-Suite executives can benefit from the algorithm's preference for their content. Not only does it help bring customers to your business, but it also helps in building you as a thought leader in your industry. #thestammeringcommunicator #personalbranding #branding #businesssuccess

Five things I learned moving from sales to a corporate role. -- Having transitioned from consultative sales within the Talent space, advising more than +250 businesses in talent strategy, I had an urge after leaving LinkedIn to try the "other" side of the table as a partner and internal stakeholder. 1) Focus on immediate value add. Where can you quickly add a lot of value by giving your expertise to core stakeholders and internal teams? Ex. As a previous LinkedIn Insider, I quickly took over the partnership for our business and immediately saw an opportunity to save >38% YoY in direct cost while getting more for the same investment. NO Brainer. 2) Stakeholder management is just the same, but you are now in the same boat as your stakeholders, meaning you need to be even more keen on aligning your goals with theirs and ensuring your success is their success. 3) I have multiple times been offered a job as a consultant and politely declined all, but in your corporate role, some colleagues might perceive your arrival as a threat. Be open, transparent, and clear about your goals for your career and where you can see learning opportunities from both senior- and journey peers. They can help you get there. 4) Match the speed of the organization you are joining with a hint of "how can we improve this...?". Nothing is worse than being talked at in any role, sales, corp. or otherwise, and your aligning your workflow with the flow of the organization will ensure fewer bumps along the way. 5) Ask, Ask, Ask. One of the most powerful sentences you can use to guard your expertise is to say, "I do not know..." on topics outside your scoop. I was very new in Biotech when I joined Genmab. I knew very little about the core of the business, but that did not hold me back from asking many questions to ensure I learned the internal language as fast as possible. Are you considering a change from Sales to a different type of role, or have you already made the transition? Can you relate to any of my learnings, please share. We can dive deeper into many of the skills that are valuable to learn while in Sales - to name a few: - Ability to manage stakeholders - Being comfortable with any topic - Navigating budget - Ability to manage timelines - Ability to create urgency - Focus on value delivery #Learnings #Sales #Corp #Careerchange #sharingexperiences

Building a #personalbranding strategy is essential for success in #jobinterviews and the #hiring process. Leaders in #management must embrace #innovation to stay ahead in today's fast-paced #business environment. The role of #law in #business is becoming more crucial as companies navigate complex international regulations. #Personaldevelopment through #education not only enriches minds but also opens doors to new #career opportunities. #Marketing strategies that leverage #socialnetworking can transform customer engagement. Astounding 😊 Enthusiasm ✨ Contentment ❤️

Sales managers are stuck in a recruiting rut. They dangle fancy titles and generous compensation, but Gen Z isn't buying it. My research and recent consulting conversations reveal a truth bomb: we need a paradigm shift in attracting and managing this next generation of sales stars. While competitive compensation remains essential, Gen Z sales candidates place a high value on purpose alignment, career progression, and personal growth. Drawing from insights gleaned during my doctoral studies, sales organizations must address the specific 6-7 questions that Gen Z individuals expect to have answered. Despite the undeniable rewards of a sales career, it is crucial to communicate openly about the correlation between benefits and diligent effort. Traditionally, training tends to be heavily front-loaded, with the misconception that an intensive onboarding process alone can unlock sales success. Gen Z, being natural digital natives, possess three distinct development needs crucial for achieving sales excellence. Therefore, training should be thoughtfully delivered in a spaced and blended manner, incorporating elements of mentoring and peer collaboration. From my observations, it's evident that Sales leaders are making a mistake by assuming that the Gen Y management approach is universally effective for Gen Z. Notably, Gen Z perceives Gen Y as a distinct generational cohort, emphasizing the need for a tailored management strategy. Understanding and adapting to the unique characteristics and preferences of Gen Z is key to fostering a successful working relationship with this generation. For example, be prepared to address inquiries that go beyond surface-level understanding, such as answering "Why" and demonstrating the practical "how." Navigating Gen Z recruitment, training, and retention demands thoughtful consideration. While it may necessitate starting with a blank canvas, understanding their motivations, and adapting existing approaches, the advantages of cultivating a multi-generational sales force are undeniable. The choice ultimately rests with sales teams and organizations to determine the strategy aligning best with their goals, considering each approach's benefits and risks. I am passionate about leveraging my experience with Gen Zs to help organizations unlock the potential of their multi-generational teams in today's dynamic landscape. If you're interested in further discussion or exploring tailored strategies, let's connect. video: my Gen Z at practice just before her tournament round. #oulbyz #Consulting #coaching #SalesLeadership #RecruitmentChallenge #GenZTalent #ParadigmShift #MultiGenerationalWorkforce #StrategicThinking #SalesSuccess #GenZStrategy

𝐖𝐡𝐚𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐞𝐦𝐩𝐥𝐨𝐲𝐢𝐧𝐠 𝐭𝐨 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐭𝐨𝐩-𝐭𝐢𝐞𝐫 𝐭𝐚𝐥𝐞𝐧𝐭 𝐟𝐨𝐫 𝐒𝐕𝐏 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐫𝐨𝐥𝐞𝐬? In today's competitive business landscape, finding the right Senior Vice President (SVP) of Sales and Marketing can be a game-changer for companies aiming to drive revenue growth and enhance brand visibility. Here are some key insights I've gleaned from leading elite technology companies: 1. Visionary Leadership: Exceptional SVPs of Sales and Marketing are not just managers but visionary leaders who inspire and align teams toward common goals. They possess the strategic acumen to anticipate market trends, identify growth opportunities, and chart a course for long-term success. 2. Cross-Functional Collaboration: Collaboration is key in today's interconnected business landscape. Top-tier SVPs excel at fostering collaboration between sales and marketing teams, breaking down silos, and driving synergy to maximize results. 3. Data-Driven Decision Making: In an era defined by data, successful SVPs leverage analytics to gain insights into customer behavior, track sales performance, and optimize marketing strategies. They use data-driven decision-making to drive ROI and achieve measurable results. 4. Innovative Thinking: The ability to think outside the box and innovate is essential for SVPs in today's rapidly evolving market. Whether it's embracing emerging technologies, exploring new market segments, or reimagining customer engagement strategies, innovative thinking sets exceptional SVPs apart. 5. Strategic Relationship Building: Successful SVPs excel at building and nurturing strategic relationships with key stakeholders, customers, and partners. Their ability to cultivate strong rapport and trust enables them to drive collaboration, secure partnerships, and unlock new growth opportunities. ------------------------------------ If you're looking to elevate your sales and marketing leadership and drive tangible business outcomes, let's connect and discuss! #SVPRecruitment #SalesLeadership #MarketingLeadership #TalentAcquisition #RecruitmentExpertise

Unveiling My LinkedIn Audience: CEOs, Founders, Sales Managers, HR Professionals, and Owners In the dynamic realm of LinkedIn, a diverse array of professionals seek my profile. Among them, the prominent categories include CEOs, Founders, Owners, Sales Managers, and HR Professionals. This eclectic mix of professionals signifies a broad spectrum of interests and needs. CEOs and Founders, the visionaries at the helm of organizations, are drawn to explore fresh perspectives, innovative solutions, and potential collaborations. Their interest indicates a recognition of the value I bring to the table in terms of expertise and insights. Sales Managers, on the other hand, are on the lookout for strategies to boost revenue and enhance sales performance. Connecting with them reflects a recognition of my proficiency in sales and marketing, and a desire to leverage that expertise for business growth. HR Professionals and Owners demonstrate a keen interest in talent management, workplace dynamics, and organizational development. Their engagement with my profile indicates a shared commitment to fostering a thriving work environment. The diverse composition of my LinkedIn audience underscores the universal appeal of the knowledge and insights I offer. It serves as a testament to the relevance of my content across various professional domains. This rich tapestry of connections not only affirms the value I bring to the platform but also provides an opportunity to engage with a dynamic and influential network of professionals, fostering collaboration, learning, and growth. So, who are you connecting with? #umarjqofficial #linkedincreator #socialmediamarketing #professionalnetworking

🚀 Calling all Sales Professionals! 🚀 Are you maximising your LinkedIn presence? Here's why you should be posting: ✨Build Your Brand: Showcase your expertise and credibility in your industry. ✨Expand Your Network: Reach a wider audience beyond your connections. ✨Generate Leads: Attract potential clients with valuable insights and content. ✨Build Relationships: Nurture connections and deepen client rapport. ✨Demonstrate Value: Showcase how your products/services address client needs. Don't miss out on the opportunity to elevate your sales game. Start posting on LinkedIn today! #sales #linkedintips #postingonlinkedin #recruitment #hiringmanagers #fmcg #salesprofessionals