Rose Ann Allarde, RN, CSSYB’s Post

Helping someone find a job is one of the most empowering and transformative acts of kindness. It’s not just about providing employment; it’s about giving someone the opportunity to build a future, achieve their dreams, and enhance their self-worth. By guiding someone to a job, you ignite a spark of hope, instill confidence, and contribute to their long-term success and happiness. It’s a profound way to make a lasting impact and inspire positive change in the world.

🌟 Embracing the Future of Finance 🌟 As a crypto holder, I’m excited about the potential of blockchain technology to reshape our financial landscape. 🚀 The rise of digital currencies is not just a trend; it’s a revolution that empowers individuals and fosters innovation. Investing in crypto isn't just about potential return , it's about being part of a transformative movement that prioritizes transparency, decentralization, and security. Let’s engage, learn, and grow together in this dynamic space! What are your thoughts on the future of cryptocurrency? 💬 #Crypto #Blockchain #Innovation #FutureFinance

I believe it is good to communicate your value prop to users clearly

This clip from the Alzheimer's Society is quite the gut puncher, or rather the stiletto between the ribs, given its accuracy. So why post about it here on LI? Because it will reach people who have loved ones who are living with, yet being lost, to dementia. It might also reach those who are leading / line managing people whose loved ones are living with dementia. And that matters, because it makes sound business sense to be curious as to what the impact is on people in the workplace. It makes sound business sense to use that curiosity and family friendly / compassionate leave policies to provide authentic, inclusive support. #LivingWithDementia #FamilyFriendlyPolicies #inclusion #NotJustChildcare #HumaneLeadership

Such a powerful message in such a simple way. 💙

This campaign is ableist, it is dehumanising & it literally positions people living with dementia as dead. Nobody objects to telling the truth, to discussing anticipatory grief or outlining the devastating impact of the condition on family carers. But I deeply object to the use of death as a metaphor for the lives of people with dementia. I object to every single loss or symptom being framed as death. I object to not campaigning for adequate supports and services rather using frightening imagery. I object to the professionals involved using marketing speak about the campaign. I object to the very valid lived experience of family carers being used as a tool to dehumanise those for whom they care. I object to nobody pointing out that the ‘deaths’ or disease progression could have been eased with appropriate supports. This is the darkest day in dementia advocacy I have experienced in the last decade.

At the very beginning of this process we wanted to be laser-like and single minded in our focus on what the single enemy was we wanted to tackle. It was of course ‘dementia’. There are lots of important next-tier enemies; diagnosis, stigma, funding, unpaid carers, postcode lottery etc and each of those is a vital area requiring improvement. But the overarching, common enemy is and was dementia. While most people who have experienced dementia, as almost everyone that worked on this ad has, find it hard to believe that the public often don’t see dementia as a major injustice, we have the data to show that’s the case. “Your old, you’ve got to die of something, perhaps it’s a blissful way to go. Etc. “ It isn’t! Despite it being the biggest health and social care issue of our time, only 30% of the public strongly agree that urgent action is needed on dementia. We have to change that. And showing dementia at its worst is unfortunately necessary to do so. Whatever our areas of focus are, surely it’s time for us to unite and galvanise around the one main enemy we all want to defeat, dementia. We finally have the UK’s biggest killer on the run. Let’s stick together and finish the job!

How Life Works: The Lie Go to work, work hard to climb that career ladder, pay for tutors for your kids to get them into the best schools, get a nice house and a couple of nice cars and you will be fulfilled. Oh and your parents will be the happiest at all your achievements and of course enjoying their time to rest... Where do we get this dream? The dream that our parents, in their old age, will have retirement cruises around the world, grandchildren who shower them with unconditional love, pension pots that they finally get to cash in after their years of hard work? Is it programming? Hope? We all pray for long life for our parents and thank God for blessing us if our prayers are answered. Please remember to prepare whilst you pray for the possible dwindling health for those same parents. And please remember to pray... for yourself. The average person, with an elderly parent with dementia will be middle aged and thus be: 1. Working full time - time poor - would you really quit your job to care for your ailing parent, if so, what would happen? 2. Heavily burdened with financial duties to their nuclear family whilst trying to save for their own retirement - could you pay for the care of your ailing parent, if so, how would this affect you and your family? I firmly believe dementia patients fare better with as many family members around them, for as long as is possible. So if you are reading this and there is still time for you to care for that parent who needs you now. I don't care how, but please start investing in assets that will give you #FREEDOM of #TIME and #FINANCES to care for loved ones when they need you most. PS. I have chosen #property as its the safest and most certain asset I know of. Many of my investors have retired after a single property deal, getting all of their initial investment out of the deal and building generational wealth. If you ever want to talk to someone about how to get started...I'm here.

I'll admit it - I was the biggest skeptic when it came to launching a billboard. As someone who tends to be pretty data-led, the idea of dropping major cash on a huge ad with no way to directly attribute leads or customers felt like a colossal waste. But after picking the brains of other marketing leaders who had been there and done that with billboards, I started to turn it around. Their insights and creative approaches helped shape a billboard strategy that could actually move the needle for us. Spoiler alert - it doesn't have to be a massive expense to make an impact! We were able to launch our first-ever San Francisco billboard on a lean budget by negotiating smart placements and moving fast. Seeing our “Unf*ck Your Secrets” tagline plastered across that massive canvas is pretty awesome! While leads and sales aren't the primary goal here, we're using this as an awareness play to expand our reach and get in front of more potential customers. Who knows, maybe this skeptic-turned-believer will become a full-blown billboard evangelist by the end of this campaign. For now, I'm just enjoying the thrill of seeing those giant letters emblazoned in vinyl. So to all my fellow marketers out there who have been hesitant to go big with billboards, keep an open mind.

Charity and public sector marketing can be a really hard balance Between showing the hard-hitting truth of how hard things can get, to encourage donations, activism and awareness But not scaring, isolating and stigmatising those who are earlier in their journey And on the other hand if you try to be positive, between showing the optimism and hope of how your service's support can make a difference Without losing the sense of urgency for your cause, or alienating people by understating the hardship they go through I have so much respect for marketing professionals who specialise in this, because it's so hard to get that balance right. This campaign looks like it's going to be a good case study on that! What do you think of this one? #CharityComms #SocialMarketing #CharityMarketing