Rosie Pickering’s Post

I’ve been in charge of this tiktok account for just over 60 days, helping to develop and grow it for a small business. Since taking over, all key metrics have improved by a minimum of 340%! This improvement has had a big impact on the business, with over 80% of sales coming directly from tiktok and sales rates in general tripling. Social media can be key to the development of new/ small businesses! #tiktok #socialmediamarketing #digitalmarketing

Another recent insight update via a client's Tiktok account. In the last 2 months, I have helped this client to grow her social media accounts, gaining enough followers to create a Tiktok shop and enough followers to go live on TikTok showing her products live to followers and new potential customers. With the new growth on her social media platforms, she has been able to grow her business and expand overseas! She has orders flying in from all over the world, and orders are coming in via her Tiktok Shop, her website that I built using Shopify and Etsy! Here is an example of what I have been able to see through her Tiktok channel in the past 28 days: 118.3% Increase in Unique Visits 223.4% Increase in Profile Visits 89.8% Increase in Post Likes! #socialmediamarketing #socialmediamanager #tiktokgrowth #tiktokmarketing #digitalmarketing

Over the course of 28 days, there has been a significant increase in views, likes, comments, and profile views on the client's TikTok account. I have been solely responsible for managing this account, including developing a content strategy, filming, editing, scheduling, and publishing content. I am looking forward to exploring further opportunities for growth on this platform! #tiktokmarketing #socialmediamarketing #tiktokgrowth #digitalmarketing

The launch of my client's sweet business on Wednesday evening was an overwhelming success. Within minutes of going live, orders began streaming in and have continued at a steady pace daily since then. In preparation for the launch, I assisted with several key aspects, including website development, social media branding and strategy, market research into competitors and trends, relationship building with retailers and businesses for in-store expansion, and planning for upcoming product releases and packaging. My multifaceted support helped ensure a smooth launch that exceeded expectations. #socialmediamarketing #digitalmarketing #businesslaunch #socialmediamanager

Social Media Trends & Memes A meme is defined as “an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme.” Memes have become a part of everyday social media life, so what benefits do they have for marketing? - Memes are cheap to create. Brands can use memes created by other people for free, create their own memes or jump on trending memes - Memes can show a human side to a brand. Research shows consumers are more likely to purchase from a brand if they feel they have a relationship or connection with them. Showing a more human side online can help build this relationship - Memes are highly shareable content and have the potential to go viral, which can lead to greater brand exposure and reach -On platforms such as Instagram, posting memes that are relevant to your brand can also allow you to use new trending hashtags that are relevant to your target audience that you couldn’t previously use. This again can leas do greater brand exposure and reach #socialmediamarketing #memes #marketingtips

One of the key benefits to social media marketing, is the ability to reach larger audiences and engage with them in a personal way. Using days like Halloween, St. Patrick’s day, National taco day can connect you with your audience and show some brand personality. Here are some tips to using a nation day to boost your social media! •Create specific graphics and posts that carry the theme of the day but are also still relevant to your brand •Use relevant hashtags to the day- this helps reach a larger audience. Research is key to using the best, most relevant hashtags •User- generated content •Make use of influencers, be sure to use influencers that fit your brands identity and message •Limited time offers, but don’t forget to keep things relevant #socialmediamarketing #socialmediamanagement #marketing #nationalday #socialmediatips #marketingtips

How to use Halloween to boost your socials 👀 Celebrate the creepy and invite your customers to get in the Halloween spirit! 🎃 Decorate your socials 👻 Create/ use spooky hashtags to boost visibility 🧛🏼♂️Create Halloween themed content 💀Partner with influencers 🧟♂️Halloween offers Statistics suggest over 70% of consumers use social media for inspiration for Halloween, whether that’s home decor, costumes or spooky cooking recipes, you have it, they want it. Hop on the spooky trends to reach new audiences and boost your sales. #socialmediamarketing #socialmediamanagement #halloween #socialmediatips #marketingtips

Halloween 2022 saw UK consumers spend £687 million, with 2023 estimated to reach £777 million. It’s October 1st and the hashtag #Halloween2023 has already been used 158,000 times this year on Instagram, and a total of 1.6 million times in 2022. It’s time to embrace the spookiness and boost your profits this Halloween. #socialmediamarketing #socialmediamanagement #halloween #spookyseason #instagrammarketing #socialmedia #socialmediatips

What are the benefits to strategic content creation? •Grow an audience and build trust •Become an authority •Generates more leads A large majority of marketers believe social media content is an important part of their overall marketing plan. A solid strategy for content creation can improve and grow a business. Delivering more relevant and engaging content not only increases your chances of the algorithm boosting your posts, but your audience is more likely to be interested in it and building an online relationship with your brand. It’s not about making more content but better content #socialmedia #socialmediamarketing #strategiccontentcreation #socialmediamarketing

Influencer marketing has become one of the fastest-growing marketing strategies. In 2023, influencer marketing has grown into a $21.1 billion industry. This is a significant growth from the previous years figure of $16.4 billion. Over 82% of businesses have or are planning to have a dedicated influencer marketing budget. Are you ready to reach new audiences online? #socialmedia #socialmediamarketing #socialmediamanagement #influencermarketing #marketingagency