Ross Hudgens’ Post

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CEO, Siege Media | Organic Growth w/ SEO, Content & PR

Buy a domain for its potential links - not its current links. Here’s how that worked for us at Siege: In April 2023, we acquired Contrast Ratio, a free tool that measures website contrast. We used it frequently in our sales process and saw the value it had for SEO and content. At the time, it had over 1,000 existing backlinks. We saw its potential and its relevance to Siege. So we: - Moved it under our brand. - Improved its user experience. - Maintained rankings and generated ongoing links from it. The result: Since joining our portfolio, it has generated over 100 new high-quality links, including several from trusted universities. Some SEOs will say that expired or redirected domains no longer hold value for backlinks. And sure, old links seemingly can lose some steam when a domain moves. But if you can maintain traffic and enhance the page or tool, it’s a clear win. The reason for that? You’re buying it for what it will be, rather than what it was. That’s a future proofed SEO strategy.

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Jonathan Clark

Managing Partner at Moving Traffic Media

1w

Love that shift in thinking. I’m curious how you use this tool in sales? Does it help with showing how conversion rates can improve (button contrast) or are you using it differently?

Yan ☂️ Z.

How Great Marketing Gets Done // Integrity Is Everything

1w

💯 If you're just looking for quick SEO hacks on LinkedIn, you can ignore this post. But if you're serious about building a long-term moat for your business, read this, digest it, start thinking in this direction and investing in those efforts today. :)

Ben Brown

MD @ Session Media | Performance B2B Marketing Agency

1w

Love this - acquired something that acts as differentiator & builds links simultaneously - the dream.

Mehwish Ijaz (Guest Blogger)

Authority-Building SEO Specialist | Master of Guest Posting, Strategic Link Building, and Outreach | Expert in Niche Editing, Relevent Keyword Research, and Page Optimization effectively

1w

Well done

MUBARIK ALI

SEO Professional | I Help Small and Large Businesses Grow with Proven SEO Strategies | Optimizing websites for better search engine rankings

1w

SEO isn’t just about what’s been done – it’s about what you can do next.

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