Rotunda Capital Partners’ Post

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Congratulations to Canter Power Systems, a Rotunda portfolio company, as they celebrate growth and new partnerships with Midwest Electric and Generator! Midwest marks Canter’s first location in the Midwest and expands Canter’s field service and installation capabilities. Employees from both companies stand to benefit from improved resources, supporting seamless integration and a promising future. #RotundaCapitalPartners #CanterPowerSystems #GeneratorPowerSystems #PrivateEquity 

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Exciting Growth and New Partnerships at Canter Power Systems! We are thrilled to share a major milestone in Canter Power’s journey. Over the past five years, we've leveraged cutting-edge technology and strategic acquisitions to expand our reach and capabilities. Our partnership with Midwest Electric and Generator has been a game-changer, driving remarkable growth and innovation. Read on to learn more about our exciting developments and watch the full video for an inside look! Over the last five years, we at Canter Power have undergone an exciting transformation. Leveraging our proprietary software for lead generation and appointment setting, we have been able to capture customer demand at scale. From 2019 to 2022, we excelled in lead creation and in-home sales, but wanted to improve our end-to-end generator installations. To overcome this, we began a strategic growth initiative through acquisitions, partnering with top installers globally. Our first acquisition was Midwest Electric and Generator, Inc Electric and Generator, chosen for its strong leadership and best-in-class generator installation capabilities in the Upper Midwest. John Anderson, Founder of Midwest, shared his thoughts on the partnership: "When I met the team, I quickly realized they valued the same principles we did—family, integrity, and a commitment to excellence." Since joining forces with Canter, Midwest has leveraged our scalable lead technologies to fuel its own growth, opening multiple new locations and expanding their reach. We aimed to enhance Midwest's operations without overhauling its identity. This partnership has brought superior technicians, office staff, and resources, allowing Midwest to maintain its legacy while benefiting from Canter Power's expertise. Nichol Hanson, a key figure in Operations at Midwest, said, "The collaboration has been smoother than I ever imagined. It’s great to be part of a larger group while retaining our unique identity." Our CEO, Brian Lopatka, commented on the strategic growth: "Our goal has always been to combine the strengths of our partners with Canter's innovative technology and resources. Midwest's growth and success are a testament to this vision." Employees at Midwest have seen improvements, including enhanced 401K plans, better health and dental coverage, more paid days off, and access to additional capital and technical resources. Our open communication and support have ensured a seamless integration, helping Midwest retain its operational style while becoming part of a larger framework. The positive transition has improved work conditions and resources, promising a brighter future for both companies' employees and leaders. Watch the full video to learn more about our journey and the exciting developments at Canter Power Systems.

Joel Bennett

Marketing Leader | Championing Tech-Driven Growth & Elevated Brand Presence in Renewable Energy & Backup Power | Master of ROAS & Innovative Strategies

1mo

Inspiring!

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