Surviving Monday business owners! Exciting developments in the world of digital marketing! 🚀 Anheuser-Busch InBev, the global beer giant, has taken a bold step by making Corona Cero 0.0% the breakout star as the official beer of the Summer Olympics in Paris. This strategic move aligns with their commitment to responsible alcohol consumption and promotes their growing range of no-alcohol beers. 🍺
Key Takeaways:
1️⃣ Quality Over Quantity: AB InBev emphasizes the importance of showcasing their no-alcohol product, Corona Cero, at a global stage, adhering to strict alcohol advertising rules in France.
2️⃣ Strategic Marketing: The focus on "Golden Moments" and a messaging centered around connection, moderation, and celebration reflects a thoughtful approach to engage with a diverse global audience.
3️⃣ Global Impact: With the 2024, 2026, and 2028 Olympic Games in the plan, AB InBev aims to positively impact billions of fans worldwide and usher in a new era of Olympic spirit.
This move comes as the industry witnesses a surge in the demand for no-alcohol beverages. What are your thoughts on this shift towards promoting responsible drinking on such a prominent stage? 🌍🏅
#DigitalMarketing #Olympics2024 #ABInBev #CoronaCero #MarketingStrategy
Assistant Store Director at Rouses Markets
8moCongratulations well deserved!! So much hard work and dedication from the boardroom to the sales floor . Hooray for everyone involved!!