Route’s Post

Name: Route on LinkedIn: #womenshistorymonth #ecommerce #femalefounded
Uploaded: 2024-03-28T14:00:06.614Z
Channel: Route
Description: Today, Route celebrates Daily Drills — a female-founded brand making history in ecommerce. With 350k followers across the founders and Daily Drills’ social media accounts, the business has amassed a cult following in the three years since launch. Read their story — and why they love Route — here. https://lnkd.in/gT-bD3aK #womenshistorymonth #ecommerce #femalefounded

Route

19,985 followers

6mo

Today, Route celebrates Daily Drills — a female-founded brand making history in ecommerce. With 350k followers across the founders and Daily Drills’ social media accounts, the business has amassed a cult following in the three years since launch. Read their story — and why they love Route — here. https://lnkd.in/gT-bD3aK #womenshistorymonth #ecommerce #femalefounded

Transcript

Hi, I'm Kennedy Critchlow and I'm Mary Ralph and we are best friends and cofounders of Daily Drills. We honestly didn't know we wanted to start a brand. It was mid pandemic. We were both a little bit bored and uninspired, had some extra time on our hands. We always wanted to be entrepreneurs. We were always the people that bounce our ideas off of each other. Daily drills kind of started as our side hustle I would say. And then six months later we had both quit our full time jobs and it just took off quicker than we thought. Which I think was such a blessing in disguise. Daily Drills is entirely self funded. The whole thing was like we would pay that money to go back to school or to take a course or to learn about entrepreneurship and we really wanted to bet on ourselves and take a risk. And obviously we could have gone out and raised money, but we really wanted our own skin in the game. I think that the best part of working together is that so much more fun. Like when our collection goes live or when something sells out, like we get to have someone to like Cheers, the glass of wine. And at the end of the day, which I feel like is so fun and I think too, it's always funny. I feel like if I'm having a hard day. Feeling like a little bit of impostor syndrome. Ralph is always there to kind of build me back up and remind me of the vision. And then vice versa, which is so nice. Yeah, also like we get to shoot and really fun destinations and like travel the world together. And who gets to do that in their 20s with their best friend? One of our missions is making getting dressed fun. So just like adding fun and excitement into your everyday life, whether that's like the outfit that you put on in the morning or where you're going to work or something that you have planned after work. I just think like exclamation point is just fun and exciting and it. It's very us. Yeah. I would say my daily drill into my daily routine would be my morning walks. I love walking. I think it's so fun and important to get up and get in the sunshine first thing in the morning. I would say my daily drill is waking up and having a cup of coffee. I feel like it literally when I go to bed. I'm like when I wake up, I like get excited about my morning cup of coffee and I think it's like a sacred part of my morning. In the clothing industry and the fashion industry sustainability is obviously hard to incorporate so a daily drills we try to make pieces that are able to be styled together. Was a set like I'm wearing to style up, maybe with a pair of jeans, just to have like less clothes that you need in your wardrobe so we're dipping less into buying more and fast fashion. I feel like every ecommerce brand honestly needs route. No matter if you're tiny and you're working from your basement or you're a huge corporation. It ensures your customer is getting your package. Route offers green package protection, which is amazing. It's such an easy way for anyone in the clothing industry to add a bit of sustainability into their brands. Our first impression on our customer when they received their package, so we want that experience. Be optimal and I feel like We're out just nails it. Route integrates so nicely with our Shopify channel. The team is so responsive and easy when you reach out to them, they're truly just the best.

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