Royal Aeronautical Society’s Post

👇 Here are the highlights from last week at Farnborough International! See you at the next event! 👋 Leonardo Cyber & Security #FIA2024 #cybersecurity #cyberresilience #LeonardoCYS

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How do you improve on an exceptional 2023? Here comes 2024! 🎉✈️🪂🇦🇺

The Farnborough International Air Show and the The Royal International Air Tattoo (RIAT) are some of the biggest events in the aviation calendar. ✈️ Events like these can be costly to attend, but well-planned event PR will maximise your investment and extend your messaging beyond the show floor. So, with hundreds of companies vying for media attention, the best way to get ahead of the game is to plan early. 📅 We’ll work with you to develop a PR strategy, identify your key messages, generate engaging and newsworthy stories, and implement the PR plan using a multi-channel approach. 📰 With nearly three decades of experience in the defence and aerospace industry, we really understand your audience and what messages will land with them. We have relationships with specialist industry press and will work with them to shape your story for maximum impact. We’re still taking clients for the summer airshows, so if you want to get ahead of your competitors, get in touch ➡️ https://loom.ly/g7FZczQ #AerospaceMarketing #AerospacePR #AerospaceCommunications #MarketingCommunications #RIAT2024 #FIA2024

“the Albanese government is rightly seeking more potent deterrent capabilities and accelerating preparedness, Canberra’s defence strategy, however, still risks losing sight of current and emerging grey-zone risks which could yield China the benefit of strategic surprise or tactical gains in a future crisis or conflict.” AMBITIOUSLY GREY: PURSUING AN ACTIVE AUSTRALIAN MILITARY APPROACH IN THE GREY-ZONE - THOMAS LONERGAN | MARCH 2024 Defence spending over the forward estimates isn’t expected to feature major if any increases until 2027–28. The Australian Government will need to find resourceful ways to secure its ability to identify an opponent’s vulnerabilities to set favourable military conditions in the event of open conflict or a rapid escalation in 'hybrid warfare'. Our client Metrea, is the world's leader in turn-key Air Power solutions for Air Forces around the world. With a modern fleet of sophisticated Intelligence, Surveillance and Reconnaissance (ISR) fleet, and over 12 years of proven manned aerial surveillance experience, typically operating from forward deployed, austere locations, Metrea has flown over 125,000 accident-free aerial surveillance flight hours, while maintaining a >95% mission success rate for some of the most demanding customers in the world. Metrea presents the most powerful and lowest risk multi-mission, multi-domain Effects-as-a-Service option available to meet any urgent Australian Government Defence and Security ISR requirements in Australia and our region. Advisorio exists to help Australia secure its Defence and Security supply chain. We do this by supporting companies, like Metrea, enter and win profitable contracts with the Australian Government to take advantage of geopolitical dynamics and evolving Defence posturing in the Indo-Pacific Region. Please check out Metrea's capabilities https://www.metrea.aero/ and contact Advisorio for a chat about how we can help your company grow in the Australian Defence and Security market. www.advisorio.au

Never before performance! Qatari Air Force F-15/QA has made its formal public debut in style this week and has been wowing the crowds at the Dubai Airshow. Unburdened by any stores, without its conformal fuel tanks, and with outstanding fly-by-wire flight controls system, the airframe is rated to handle up to 9Gs while maneuvering, but the flight systems can be set to allow for up to 12Gs in an "emergency." Equipped with a pair of powerful F110-GE-129 engines rated for 30k Ib of thrust with afterburners. This is the most maneuverability for any F-15 variant achieved without thrust vectoring performing a tailslide, abrupt pulls, and extreme high-alpha flying. When asked, what is the angle of attack (AoA) limit is on the F-15QA, Boeing said: “There isn’t one.”! #airshow #aviation FL360aero

Read about the Light Up a Life project on Airbus' participation in the FIDAE Airshow, among other topics! Check it out here https://lnkd.in/d5qaEWCP

The Royal International Air Tattoo and the Farnborough International Airshow are just around the corner! ✈️ These are two of the most significant events on the aviation calendar, and we know that attending them can be costly. Therefore, you want to maximise that investment by getting as much exposure as possible before, during, and after the shows. And, if you have some exciting last-minute news, it’s not too late to shout it from the rooftops 📢 Whether you want to get a big press release into the trade magazines in the next couple of weeks or need support with your digital comms to drive footfall through your exhibition stand at FIAS, we know exactly how to make sure you’re the talk of the show. Drop us a message at info@defence-media.com, and we’ll explain how we can adapt our tried-and-tested PR and marketing strategies to help make these events your best yet! #DefenceMarketing #DefenceCommunications #DefencePR #FIAS24 #FIAS #RIAT #RIAT24

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*£39.3bn in deals done on day 1 of Farnborough Airshow, according to ADS Group* GBP39.3bn (USD51bn) of deals on Day One at Farnborough International Airshow This includes 163 Firm #Aircraft orders worth GBP4.6bn to the #UK. GBP39.3bn figure also includes 28 firm engine orders and further 114 optional aircraft and engine commitments made and likely some service agreement commitments too. Farnborough International Airshow (22 July 2024) – Deals worth GBP39.3bn (USD51bn) were announced during day one of the Farnborough International Airshow, taking place this week in #Hampshire. These include 163 Firm aircraft orders that are worth GBP4.6bn to the UK. The figures are shared by ADS Group, which encompasses trade association ADS and event organisers Farnborough International. The apex of aviation for the entire #aerospace industrial cycle The GBP39.3bn announced during day one of the five-day biennial event also includes 28 firm #engine orders. The day one deal total further highlights 114 optional aircraft and engine commitments made, with further service agreements included, too. Kevin Craven, CEO at ADS and Chair of Farnborough International said: “The significance and convening power of Farnborough International Airshow makes today’s announcements both unsurprising, and very welcome. Our aerospace industry remains buoyant and resilient in spite of challenges in regulatory frameworks, the supply chain and the workforce. “The UK is home to innovative, ambitious, and world-renowned advanced manufacturing businesses both large and small, and we are rightly celebrating their impact at the home of #BritishAviation “Our aerospace sector delivers £10.9 billion in value to the UK economy, and in 2023, UK aerospace exports totalled £20bn. It is our partnership with our international counterparts that truly makes the UK home to an open, ambitious and innovative industry.” #FIA2024 #AirShow #ExhibitorsTV