The Blue Ocean theory.
Cirque du Soleil, a Montreal based entertainment company founded in 1984. Before Cirque du Soleil, the circus industry was a highly competitive "red ocean" with many traditional circus companies battling over a shrinking market share. Cirque du Soleil's founders, however, chose to create a "blue ocean" by reimagining the circus experience. Instead of competing with traditional circuses on the same terms, they combined elements of theater, dance, and music to create a unique, high-quality performance experience that attracted a different audience—one willing to pay a premium for something novel and extraordinary.This strategic shift allowed Cirque du Soleil to create a new market space, where competition was irrelevant because they were offering something fundamentally different. This innovative approach led to significant success and established Cirque du Soleil as a global entertainment phenomenon.
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UK Technical Manager at Nurture Pest Control
2moAmazing work as always from everyone at RAH. Can't wait to see this in real life very soon!