What shows will we be watching in 2025? How are we going to consume them? Who will be the surprise winners this year? Those were just a few of the questions our illustrious panel tackled at our sell-out 2025 TV Predictions event last week. Thank you to our brilliant host Katie Razzall, who raced to the event after hosting the six o'clock news to host the lively discussion with Prime Video & Amazon MGM Studios's Chris Bird, Fremantle UK's Amelia Brown, GroupM's Josh Krichefski, Channel 4's Kiran Nataraja and the BBC's Kate Phillips. The phrase of the night was “cautiously optimistic” as broadcasters across the board continue to be in an “adjustment” period after the post-Covid boom in production and the following bust. Here’s a few of our panel’s predictions: AI ➡️ Brown says, at Fremantle everything will continue to “start with a human and end with a human,” but that they are excited about the use of AI to make things more time and cost-efficient. ➡️ Phillips says the BBC will continue to be transparent and responsible when using AI, although she “defies any AI programme to be better than our scheduling team.” Advertising ➡️ Krichefski predicts automotive advertising will be down whilst retail and utilities will be bouncing back, while addressability advertising will create more opportunities and is growing significantly, which will be good for TV. Gen Z ➡️ Phillips says YouTube, TikTok and gaming are the biggest rivals, with the younger generation becoming increasingly distracted by these other platforms. Still, “a good show is good on any platform”, it’s getting them to come and watch it. For 2025, they’ll be focusing on shows that appeal to the ‘3Gs’ (three generations) such as The Traitors. ➡️ Krichefski thinks broadcasters can learn from social media, “TikTok’s content is niche, interest led, and global - to compete we have to be experimental.” Budgets ➡️ Nataraja reminds that the nature of Channel 4’s business model leaves them exposed to ad market ebbs and flows. Although they’ve gone from “post-pandemic boom to the worst ad market recession in 15 years,” for 2025, a priority is to spend on content. ➡️ Phillips says the BBC’s “flat licence fee is tough when we’re seeing super inflation, and production costs have gone up a lot, so we’ve been commissioning less hours.” Still, the BBC is putting a lot of that budget into working with indies, and all their genres are open for commissioning. Key trends ➡️ Bird believes 2025 will be a great year for new talent, especially people transitioning from YouTube and social media backgrounds to television and streaming. ➡️ Krichefski predicts a significant year for women’s sport, while Brown believes there will be “a live event that’s going to surprise us all." ➡️ Nataraja says there's great opportunity for “producers who can crack lower-tariff drama." Watch the event in full on the RTS YouTube: https://lnkd.in/epK6BWWc
Royal Television Society’s Post
More Relevant Posts
-
In the ever-evolving landscape of television, adaptability is the compass, creativity the map, and innovation is the destination. I penned some thoughts on the current state of the TV landscape below, have a read🖊️💭 Kaimera
-
While Gen Z has grown up with more entertainment options than any other generation, Edison Research has found that traditional radio accounts for 20% of Gen Z's audio listening. Nielsen has also found that radio steeply outperforms television terms of weekly reach with young audiences, as TV viewership continues to decline. In 2024, commercial radio listenership has reached a 20 year high, making this research even more significant. #genz #tvvsradio #radioshow #audioadvertising #marketingagency #podcastmarketing #radiomarketing #radioads #marketing #DirectResults
-
-
Linear TV has a rich history and a unique appeal that continues to attract audiences worldwide. Understanding why we still watch requires a deep dive into the evolution of television viewing behavior and the psychology behind our viewing habits. Read more on this in our latest article! #HavasEdge #PerformanceMarketing #LinearTV
-
Leaping language barriers with GenAI 🦾 Unlocking global audiences 🌐 Localizing TV and Film
Social vs FAST vs Linear free-to-air Interesting comparisons today at the Amagi Corporation conference in London. Couple sound bites for you if you're not here. FAST vs YouTube 👇 Rahul Patel at Ampere Analysis FAST operators can learn from YouTube by better understanding the need states that viewers have. YouTube is very good at allowing for casual viewing, using packaged up content with playlists and better discovery through content recommendations. FAST vs Free-to-air TV 👇 Tim Westcott at Omdia All free channels are eventually going to become FAST channels. The fundamental difference between FAST and free to air is ‘addressability’. Much easier to measure than traditional linear TV.
-
-
Despite changes in viewership habits, consumers still have a big appetite for live TV events for many reasons: it’s current, it’s engaging, and it’s communal. This means ample opportunities for advertisers to grab the attention of large, engaged audiences. FreeWheel's latest report breaks down what you need to know about advertising in live events. https://lnkd.in/ehGGN2am
-
Great interview of David Evans by BeetTV at the Future TV AD event last week, talking about the importance of Premium Video or even 'ULTRA-PREMIUM' video for marketers and why they should care. We often say that quality is in the eye of the beholder, but research found that what is considered 'quality' is similar across age groups and regions. And this is key because a quality ad experience delivered in a premium video environment drives meaningful and measurable outcomes for advertisers. NBCUniversal FreeWheel @freewheelviewer experience lab. https://lnkd.in/eTcRfuc7 The full research can be downloaded here: https://lnkd.in/e2qbwh5Y
-
HOW CAN WE MOVE ATTENTIVENESS FOR TV FORWARD? This is the question we pose in the third chapter of our new report on TV attentiveness, just released to subscribers. In it we point out that many potential users of such data are standing idly by---or are not involved---while mass usage is effectively blocked as attentiveness is not part of TV's standard audience measurement systems. We propose a possible solution to this unfortunate impasse which you may---or may not agree with. Interested? To find out more why not subscribe to our hard hitting report and learn the realities about TV attentiveness---how it has developed over the years, where we are now and how we might move more aggressively forward. https://lnkd.in/erSjyzB6 TV Viewing: The Attentiveness Factor mediadynamicsinc.com
-
The numbers don't lie. Traditional TV viewers spend a substantial amount of time watching, tuning in a staggering six hours a day! 👇Our breakdown of traditional TV viewing shows how a data-driven approach can help advertisers reach audiences throughout the day and across networks. Get more recommendations to optimize your ad campaigns with our Multiscreen TV Advertising Report: https://lnkd.in/ewT5PHyf #tvadvertising #advertising