Traditional media expectations and #influencers continue to bump up against each other in very public ways, especially in the hospitality space. This Eater recap/analysis of the recent Keith Lee (high profile TikToker) visit to Atlanta is a worthy read on the continuing intersection of social media and restaurant criticism. In some ways, it's like the Wild West: Are their rules? Who sets the rules? What is the truth? Who's version of the truth are we seeing/reading? If you're a business that is the subject of less-than-favorable public feedback, what is your internal/external reaction? (Having a strategic #PR team engaged will certainly help navigate those choppy waters.)
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12moWell said, Rachel! This is an interesting topic of discussion. Can’t wait to plow through the article.