Karthikeyan Sivaramakrishnan’s Post

CMOs globally express optimism about AI's potential, with many already implementing it for personalization, content creation, and market segmentation. However, challenges arise due to the gap between expectations and reality, particularly concerning data quality. Poor data quality can lead to subpar AI experiences for customers, resulting in dissatisfaction and lost sales. Addressing this challenge requires establishing a unified customer data foundation, which is complex due to the multitude of data sources. Traditional approaches fall short, making AI-powered solutions preferable for accurately unifying customer data. Improving data quality in generative AI drives benefits such as enhanced customer experiences, operational efficiency gains, and reduced costs. Key recommendations for marketers include prioritizing data quality and starting with manageable AI implementations before scaling up. Rushing to implement AI across all areas is discouraged, and a careful evaluation of suitability for specific use cases is advised. https://lnkd.in/ee_MGRYN

Top 5 Most Powerful AI Tools for 2024 🤖 Nosto: Known for its AI-powered product recommendations, personalisation, and customer segmentation, Nosto helps tailor the shopping experience to individual customers meaning your conversions will increase. 🥳 Dynamic Yield by Mastercard: Provides personalised content, product recommendations, and customer segmentation through advanced AI algorithms, enhancing customer experiences and boosting both engagement and sales. Trusted by leading eCommerce brands, the question is: Should you join them? Personizely: Focuses on personalisation through pop-ups, banners, and widgets, allowing for targeted messaging, promotions, and product recommendations based on user behaviour. Optimizely: Uses AI experimentation and personalisation to create custom experiences and improve website features for more conversions. Salesfire: Provides AI-driven solutions including intelligent pop-ups, email capture, product recommendations, and on-site personalisation. Leveraging AI, Salesfire aims to enhance user experiences and drive conversions for your eCommerce store. Let the power of data-driven AI boost your sales in 2024! 🚀 What's in your toolbox? Share your go-to tools – did we catch them all? 🛠️ #AI #SalesBoost #AIStrategies2024

Marketing Evolution: AI Takes It to New Heights Marketing has grown enormously in recent years, transforming the way businesses connect with consumers. The integration of artificial intelligence (AI) is taking marketing to new levels, enabling unprecedented personalization, efficiency, and insight. AI tools like predictive analytics, customer segmentation, and chatbots are revolutionizing the industry, allowing for more targeted and effective campaigns. #marketing #ai #innovation #businessdevelopment

🚀 Personalized Marketing is the Future! 🌟 If you're not leveraging AI to create personalized marketing strategies, you're already behind. AI is revolutionizing the game by allowing you to cater to individual customer preferences and behaviors like never before. Don't get left in the dust. Dive into our latest blog post and master the advanced personalization techniques that will keep you ahead of the pack. Read more: https://lnkd.in/dr_q2bAF #PersonalizedMarketing #AI #DigitalMarketing #CustomerExperience #MarketingTrends #LaunchPointAgency #StayAhead #GameChanger

Big Data and AI from A to Z: Insights, News, Topics. Starting with ‘A’ AI Advances in Retail Media Today. AI is transforming RMNs by enhancing dynamic creative generation, improving customer segmentation, optimizing campaigns, and enabling better inventory management. By leveraging AI-driven solutions, retailers can create personalized experiences, boost ad effectiveness, and drive growth across both onsite and offsite channels. As data grows, AI will become essential for future customer engagement and business impact.

#ad Consumers’ attention span is getting shorter than ever. What can brands do to get noticed in the sea of products? Think about all the chocolate brands out there, for example. Why would consumers pick one brand versus another? With technology being embedded in our lives than ever before, here are a few ways where artificial intelligence (AI) can help brands capture more attention on the shelf and expand their reach. [1] Use AI to optimize inventory and pricing. Keeping the right amount of inventory is easier said than done. Good news is retailers and consumer good companies can harness the immense power of data and artificial intelligence to keep up with consumer behaviors and market trends and guide them towards the optimal decisions. By analyzing data including purchase patterns and inventory based on store location, customer base, and other demographics information, AI can be used to help forecast demand, order inventory when needed, and adjust pricing where it makes sense. According to research by Salesforce, “52% of leaders want better visibility into their inventory.” Poor retail execution is responsible for 25% of lost sales. Data-driven retailers can use the insights to: - Create and test different bundles and messaging based on microsegments. - Create or enhance mobile storefront as well to extend reach — customize online and pick up in store for the holidays, and leverage opportunities to upsell. - Micro-segment; experiment and find what resonates. Some brands focus on social causes such as climate change, while others focus on how to show up for the right shoppers at the right time and place. [2] Connect with customers in new ways.  Brands can leverage chat commerce as a new retail interface. Provide ability for customers to interact with the brand through conversational agents, in-store or digitally. While brands may have an abundance of data sources from transactional data to declared and inferred consumer preferences and more, those who can operationalize them uncover actionable insights to execute an effective strategy to capture the hearts of consumers at the shelves today and tomorrow. Read more here 👉 https://sforce.co/3FGRQa9 #AI #CX #GenerativeAI #Data

Day 3: Current State of AI in Marketing: The current state of AI in marketing is nothing short of revolutionary. Companies are leveraging AI for personalized campaigns, predictive analytics, customer segmentation, and more. AI tools analyze vast amounts of data to uncover patterns and insights that drive decision-making. From chatbots providing instant customer support to AI-driven content creation, the applications are endless. Marketers now have the ability to predict trends, understand consumer behavior, and deliver personalized experiences at scale. How is AI impacting your marketing strategy today? Share your experiences, and let's discuss how we can harness AI's full potential. #100DaysOfAI #AIMarketing #AI #Marketing #DigitalTransformation #TechTransformation #AIinMarketing #MarketingInnovation #CustomerExperience #Personalization #PredictiveAnalytics #SuccessStory #ToolReview #ExpertInterview #WeeklySummary #Tuskmelon

Absolutely! In today's fast-paced market, catching and holding consumer attention is a game-changer. Leveraging Artificial Intelligence (AI) in retail offers a transformative edge for brands to stand out amidst the sea of products. Optimization is key! AI empowers brands to fine-tune inventory and pricing based on intricate data analysis. Humanized interaction matters! Chat commerce is a frontier where brands connect with customers on a personal level. In this era of information overload, the brands that excel are those transforming data into actionable strategies, reaching consumers where they are and connecting on a deeper level.

#ThrowbackThursday Retailers, the future of true one-to-one personalization is within reach! Predictive AI is set to revolutionize the retail landscape by delivering highly relevant content and creating stronger customer connections. As 2024 approaches, retailers must harness their data to meet consumer expectations and build trust through advanced personalization. Ready to see how AI can boost engagement and drive sustainable growth? Read the story by Jean-Matthieu SCHERTZER, Chief AI Officer of Eagle Eye #PredictiveAI #Personalization #RetailInnovation #AIinRetail #CustomerEngagement

Unlock your SME’s potential with AI! 🚀 Let’s explore AI-Powered Customer Segmentation to personalize marketing and drive sales. Here’s a practical, step-by-step guide to get you started. Step 1: Gather Customer Data 📊 - Collect Data: Compile data on customer demographics, purchase history, and behavior. - Centralize Data: Store this information in your CRM system or a cloud-based database. Step 2: Choose an AI Customer Segmentation Tool 🤖 - Research Solutions: Look for AI-powered tools like Salesforce, HubSpot, or custom AI solutions. - Evaluate Features: Ensure the tool offers advanced segmentation, predictive analytics, and integration capabilities. Step 3: Train the AI Model 🧠 - Upload Data: Feed historical customer data into the AI tool. - Set Parameters: Define key metrics such as purchase frequency, average order value, and customer lifetime value. - Run Analysis: Allow the AI tool to analyze data and create customer segments. Step 4: Implement Segmentation Insights 🛍️ - Targeted Campaigns: Use AI-driven segments to design personalized marketing campaigns. - Tailored Offers: Create special offers and promotions for different customer segments. - Optimize Channels: Utilize preferred communication channels for each segment to maximize engagement. Step 5: Monitor and Optimize 📈 - Track Performance: Monitor key metrics like campaign response rate, conversion rate, and customer retention. - Continuous Learning: Regularly update the AI model with new data to improve accuracy. - Adjust Strategies: Refine marketing strategies based on performance data and AI insights. Ready to Personalize Your Marketing? Start leveraging AI-powered customer segmentation to understand your audience better and drive sales. If you have questions or need further guidance, drop a comment or send me a message. Let’s make AI work for you! 💪 #AIforSMEs #CustomerSegmentation #PersonalizedMarketing #BusinessGrowth