Our RSW/US New Business Recipe Book is filled with recipes (obviously), but also some great thought leadership pieces! Check out pages 12 & 13 for "3 Reasons Why Referrals Can't Be the Only Item on Your Business Development Menu": https://lnkd.in/gPTeP8_Q #thoughtleadership #newbusiness #referral #businessdevelopment #marketing
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How do you ensure a campaign doesn’t go off track after launch? CMO Mido Chishty shares his proven recipe for a successful campaign from start to finish. Click here to watch episode 3 of the Modern Marketer’s Cookbook: https://lnkd.in/dPdVkaJt #MMC #ModernMarketing #MarketingHacks #Trending #MarketingCampaigns
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Last, but most certainly not least in our New Business Recipe Book series, we have a recipe from Lee McKnight Jr that I can almost guarantee you've never tried before. Give it a taste and let us know what you think (last page of the recipe book): https://lnkd.in/gPTeP8_Q #recipe #marketing #agency #newbusiness
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Freelance Social Media Manager 🦋 Supporting growing businesses to elevate their social media and grow their audience 🚀
My 3 favourite lessons (so far) from Steven Bartlett's new book. ✅“Make time for health or you will have to make time for illness”. ✅Filling your 5 buckets, in order, is crucial to sustainable success. ✅Investing in a big blue slide, could be the best decision you ever make! Although the entire book is bursting with thought-provoking lessons, these 3 really stood out to me and whilst the first 2 seem fairly obvious, Steven’s lesson around a big blue slide, is why I love creative marketing. Ultimately to me, this lesson explains that your brand or business can be the best at what they do, but if you can showcase something that stands out (sometimes totally unrelated to your craft, like having a big blue slide In your office) you will draw attention from the right people. It got me thinking about my everyday life, like the last time I wanted to try a new restaurant or bar because of the food or taste of the drinks? I can’t remember… I am guilty as charged of wanting to go to the “Instagram-able” places to get the best content or the best café because they have a quirky location or even just the many things we see go viral. In summary, I am loving this book and I would recommend it to everyone I know (in fact I have!) #diaryofaceo #33lessons
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Founder of Alphametic [SEO Strategist, Google Ads, Speaker, Author of "The Psychology of a Website," Formerly NYU Prof]
Congrats Duane Sprague & Scott Brandley on the new book! ⭐️⭐️⭐️⭐️⭐️ "Reputation King" is an essential guide for ecommerce leaders looking to grow their online presence. With over 40 years of combined expertise, the authors challenge outdated strategies and more traditional approaches, Offering new and valuable insights into high-impact reputation strategies that influence decision-making online. This book excels in delivering practical, actionable advice, complemented by real-world examples from the battle field. "Reputation King" is a must-read for those aiming to become the most trusted online brand in their industry. #marketing #marketingbook #bookclub
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Author, keynote speaker, podcast host. I help websites increase revenue up to 7.5X. Certified Behavioral Science Professional (Cialdini, CXL, OII, Mindworx). MS Integrated Marketing. CMO at Shopper Approved
Our new ecommerce marketing book "Reputation King" is now available at https://lnkd.in/gxpSrzAk ▶ Learn how to create and leverage a powerful online reputation that will improve your traffic and conversions while avoiding the downward spiral of an unmanaged reputation. Free digital and audio download at www.reputationking.com 📢 The book has 228 pages packed with 91 color illustrations, examples, case studies, best practices, screenshots, before and after images, and more. 100% researched and written by two leading experts in the online reputation management space. No AI! 49 research citations and 35 expert reviews. #onlinereputationmanagement #ecommerce #conversionrateoptimization
Founder of Alphametic [SEO Strategist, Google Ads, Speaker, Author of "The Psychology of a Website," Formerly NYU Prof]
Congrats Duane Sprague & Scott Brandley on the new book! ⭐️⭐️⭐️⭐️⭐️ "Reputation King" is an essential guide for ecommerce leaders looking to grow their online presence. With over 40 years of combined expertise, the authors challenge outdated strategies and more traditional approaches, Offering new and valuable insights into high-impact reputation strategies that influence decision-making online. This book excels in delivering practical, actionable advice, complemented by real-world examples from the battle field. "Reputation King" is a must-read for those aiming to become the most trusted online brand in their industry. #marketing #marketingbook #bookclub
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What did you do last BFCM that you could improve on this year? Whether you achieved last year's BFCM goals or fell short, leveraging that data is crucial for driving better results in 2024. The question is: Are you equipped with the right tools and insights to elevate this year's BFCM strategy? We're excited to be featured in Triple Whale’s new eBook, “BFCM Impact: Past, Present, and Future” where industry experts provide insights on how to analyze past performance, avoid common pitfalls, and use strategic tools to drive better results this BFCM. In it you'll get: 🤝 Actionable insights from top partners on how to optimize for this year 📊 Data-driven strategies to improve conversion and sales 📝 Real-world examples from brands like yours Make this BFCM your best yet! Download the eBook and start building a smarter strategy today: https://lnkd.in/geuqagTg MNTN I heatmap I Skio I Sendlane I Gorgias I FERMÀT I Okendo I Social Snowball ☃️
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COO @ The Association Partner | Focused on Fostering a Life-Giving Business Ethos for our Team, Associations, and Business Partners | Devoted Husband and Father
Reflecting on a great book that has helped to shape my perspective, Rolf Dobelli's "The Art of Thinking Clearly" stands out as one worth passing along. A nod to Drew Brucker for not only recommending it but also graciously adding it to my collection last year. This book is a journey through the landmines of logical fallacies and cognitive biases that so often undermine our decision-making. Each chapter, succinct and incisive, is like a mirror held up to the ways in which we make regularly make mistakes for fall victim to misunderstanding situations. At The Association Partner (TAP), where precision in strategy and clarity of thought streamline our approach to digital marketing and member engagement, Dobelli's insights are incredibly relevant, not just for professional development but for personal growth as well. This isn't a book you just read; it’s one you experience and apply. Thanks again to Drew for this thought-provoking gift that keeps on giving. #CriticalThinking #BookRecommendations #StrategicThinking #TheAssociationPartner #ProfessionalGrowth
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My Top 5 Book Recommendations for Marketers: - Contagious by Jonah Berger - Building a Story Brand by Donald Miller - $100M Offers by Alex Hormozi - Superfans by #PatFlynn - Made to Stick by #ChipHeath & #DanHeath What book would you recommend?
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📚 Stories can inspire, empower, and let us dream beyond limits. In celebration of National Book Lovers Day, dive into the stories that fuel Team CPG. What books have captured your heart? 📖✨ #MeetingProfs #NationalBookLoversDay
VP Sales @ RSW/US |Outsourced Biz Dev for Ad Agencies, PR Firms & MarTech
2moYes! This is important for ad agencies, marketing, and PR firms (and really all professional services firms) to remember: referrals shouldn't/can't be the only way you get new business. Don't get me wrong, they're fantastic as PART of your strategy, but - 1. They often aren't the right type of client for several reasons: wrong fit, too small, or no real budget. And your team ends up spending time on the wrong types of work. 2. They aren't a consistent and scalable source of new business. The same way your firm experiences certain lulls given the nature of your clients' business, referrals function in the same way. 3. If you're a small to mid-size agency, larger agencies are going after what they didn't used to. It's a trend that's gained momentum, which means those referrals you're relying on have a better chance of slowing or drying up altogether.