Rubica Change & Analytics for Life Sciences’ Post

[#PharmaBrandPlan] How to optimize your pharma brand strategy? 📊🚀 Brand plans are crucial in the pharmaceutical industry to align teams around a common strategy. Before starting to execute it, you need to ask yourself a couple of questions. ▶️ What are the four crucial steps to writing a sustainable brand plan? ▶️ What are the main challenges faced for each of these steps? ▶️ Can AI really help to overcome some of these challenges? Check out the answers in our article via the link below 👉 https://lnkd.in/ewauDnGd At BearingPoint, we can help you meet and exceed these challenges. Do not hesitate to contact us! Dalida Badaoui Sandrine Belkhous Agathe Maoui Corinne de Villeneuve 

⭐ Your guide to effective Pharma Brand Planning in VUCA markets ⭐ In the ever-changing pharmaceutical landscape, we face a VUCA world – one that's Volatile, Uncertain, Complex, and Ambiguous. 🤔 To excel in such an environment, it becomes even more crucial to adopt the right approach to pharma brand planning. 👉 Attend CELforPharma's The Pharma Brand Planning Course with Edouard Demeire and learn to master the three critical building blocks of a pharma brand plan: Customer-journey insights ➡️ Robust strategy ➡️ Agile tactics #pharma #brandplanning #brandmanagement #neverstoplearning --- ❓ Would you like to know more about this course? 💬 Like this post and write YES in the comments and I’ll send you the course brochure!

Just had the incredible opportunity to attend a Masterclass on "The Innovation Imperative: Driving Pharmaceutical Developments" with a focus on Brand Management. It was an eye-opening session that underscored the critical role of innovation in shaping the future of the pharmaceutical industry, particularly as it relates to creating and sustaining strong, impactful brands. In a sector as dynamic and competitive as pharma, innovation isn't just an advantage—it's a necessity. From drug discovery to patient-centric solutions, it's clear that those who innovate can lead the charge in delivering better health outcomes and building trusted brands. Brand management plays a vital role here, ensuring that groundbreaking products reach the right markets and resonate with both healthcare professionals and patients alike. Special thanks to Vivek Hattangadi Sir and professor Dr Sudhinder Singh Chowhan Sir I’m excited to bring this new knowledge back to my work, especially the insights on how innovation can be seamlessly integrated into both development pipelines and brand strategy. A huge thank you to the experts who led the session—this was truly invaluable! Looking forward to leveraging these learnings to drive forward-thinking brand management and make an impact in the pharmaceutical space. #Innovation #BrandManagement #Pharma #HealthcareLeadership #DigitalHealth #MasterclassLearnings #IIHMR #MBA

Think Lateral, Think Digital to elevate your brand campaigns and stay ahead in the industry. How are you incorporating digital strategies in your pharma marketing efforts? Let’s discuss! #pharmamarketing #pharma

🔰 Streamlining 🔰 Pharma brand planning process is so critical to achieve efficiency, productivity and resource optimisation while ensure crafting a patient centric brand plan.  🚀 WePhlan can help with that through Brand Plan Factory  Book a demo to learn more https://lnkd.in/ee5sgcGB #brandplan #pharma

Ready to Transform Your Launch Strategy? 🚀 Launching a pharmaceutical product successfully is a complex puzzle that goes beyond just the innovation behind your product. It requires a deep understanding of the market, strategic planning, and the ability to adapt to both challenges and opportunities. Don't miss our upcoming webinar with Gloria Seibert, CEO of Temedica, and Ludger Kempf, Pharma Consultant, as they share their expertise on: 👉 Strategic Brand Management: From launch to lifecycle, learn how to position your product for success. 👉 Forecasting & Data-Driven Strategy: Discover how to leverage data for smarter decision-making throughout your product's launch. 👉 Real-World Evidence for Post-Launch Success: Understand how to apply real-world insights to ensure your product's longevity and impact. 📅 Mark your calendar: March 6, 11:00 CET. Secure your spot now for an opportunity to elevate your launch strategy with insights from leading industry experts: https://lnkd.in/djRT_saf #pharmaceuticallaunch #marketsuccess #brandmanagement #datadrivendecisions

"PharmaEmerge360: Shaping Future Markets through Revolutionary Lifecycle Research" The product life cycle (PLC) is a concept that describes the stages a product goes through from its introduction to the market to its eventual decline and withdrawal. Understanding the product life cycle is essential for businesses to make informed decisions about marketing, pricing, and product strategy. The typical product life cycle consists of four main stages: Introduction: -This is the stage when the product is first launched in the market. -Sales are initially slow as consumers become aware of the product. -Marketing efforts focus on creating awareness and generating interest. Growth: -In this stage, the product gains acceptance, and sales start to increase rapidly. -More customers become aware of the product, and competitors may enter the market. -Marketing strategies shift towards building brand loyalty and expanding market share. Maturity: -The maturity stage is characterized by stable sales and market saturation. Competition is usually intense, and companies focus on differentiating their products. -Marketing efforts often emphasize product improvements, cost reductions, and promotions to maintain market share. Decline: -Sales begin to decline due to various factors, such as changing consumer preferences, technological advancements, or increased competition. -Companies may decide to phase out the product or revitalize it through rebranding, new features, or other strategies. -Marketing efforts may be reduced, and companies may consider discontinuing the product. #marketanalysis #productlifecyclemanagement #productmanagement #pharmaceutical #marketforecast

Explore Packaging Artwork Transformation at the 11th Pharma Packaging and Labeling Innovation Forum! Don’t miss out as Simon Cavanagh, Senior Account Manager – Life Sciences at Esko, takes the stage to discuss the future of packaging artwork and leaflet management in life sciences. His session, “Transforming the Landscape of Packaging Artwork and Leaflet Management in Life Sciences: Strategies for Streamlining Processes, Accelerating Pace, and Ensuring Compliance Excellence,” is set to provide a deep dive into how companies can overhaul their processes to achieve greater efficiency, speed, and compliance. In a market where time-to-market and regulatory adherence are critical, Simon’s presentation will offer strategic approaches to overcoming challenges in artwork and leaflet management. Learn how to leverage advanced technologies, refine workflows, and enhance cross-functional collaboration to stay competitive in an ever-evolving industry. Whether you’re involved in packaging development, regulatory affairs, or operational management, this session is packed with practical insights tailored to help you streamline operations, reduce risk, and ensure your packaging meets the highest standards. This is a must-attend for anyone looking to stay at the forefront of packaging innovations and drive excellence within their organizations. Engage with like-minded professionals, gain new perspectives, and be part of an event that’s shaping the future of pharma packaging and labeling. Secure your spot today! Register now 👇 https://lnkd.in/dEWpYrcA For More Info DM at BLX Write Us→ info@brainlinx.com Visit Website→ www.brainlinx.com #innovation #Technology #packaging #sustainability #converting #secondarypackaging #packagingsolutions #productdesign #Packagingtechnology #primarypackaging #2024events #management #conferences2024 #europeevents #event #Packaging #Design #pharma #pharmaceutical #pharmapackaging #label #labeling

If you manage digital marketing for a pharma brand, check out this presentation .. Save it for your future campaigns 🚀 #digitalengagement #pharma eureka digital

What is the missing link in pharma marketing? In today's competitive pharmaceutical market, efficiency and growth are crucial. Iguazu's AAA Digital Marketing Plan helps us to work with our clients to close the loop in their marketing efforts. ⭐️ Increase revenue and market share ⭐️ Optimise resource allocation ⭐️ Enhance brand reputation Using a data-driven approach to marketing ensures that your campaigns deliver. Let's work together to achieve your pharma marketing goals. What is the AAA Pan? Read our article to find out more https://lnkd.in/eq-ARdJi #Healthcare #Pharmaceutical #Marketing #Omnichannel #Agility #Strategy #DigitalMarketing