Ruchelle Mouton’s Post

2025 is shaping up to be a transformative year for #OOH advertising, with exciting trends set to redefine the industry: - Programmatic DOOH Growth: Enhanced targeting and data-driven campaigns are making OOH more dynamic, bridging it with channels like Connected TV (CTV). - Advanced Attribution: Narrowing the gap between online and offline measurement is bringing OOH closer to personalized advertising. - Sustainability: A growing focus on eco-friendly media practices is reshaping campaign strategies. - Retail Media Evolution: In-store digital advertising is becoming a vital touchpoint, blending physical and digital experiences seamlessly. With innovations in technology, data, and sustainability, OOH is not just standing tall—it's evolving. Excited to see how these trends continue to redefine the advertising landscape! #OOH #Programmatic #DOOH #Sustainability #Retail #Media #Advertising

🚀 Key Predictions for Out-of-Home (OOH) Advertising Trends in 2025 As we approach 2025, the Out-of-Home (OOH) advertising landscape is set to evolve significantly. Here are some of my key predictions shaping the future of OOH advertising: 1. Geo-Targeting and Hyper-Localisation  The integration of advanced technologies like 5G, connected devices, and facial recognition will enable highly targeted and localised advertising. Brands will leverage real-time data to deliver personalised messages based on audience demographics, location, and even emotional engagement, enhancing the effectiveness of campaigns. 2. Surge in Programmatic OOH Buying Programmatic digital out-of-home (pDOOH) advertising will gain traction, especially in the UK. Allowing advertisers to automate the buying process and optimise campaigns in real time. This shift will facilitate more precise targeting and efficient ad placements, making OOH a more data-driven medium. 3. Enhanced Interactivity OOH advertising will increasingly incorporate interactive elements, such as augmented reality (AR) and QR codes, inviting audiences to engage directly with campaigns. This interactivity transforms passive viewing into immersive experiences that foster deeper connections with brands. 4. Dynamic Content Capabilities Digital billboards will continue to dominate the OOH space, offering dynamic content that can be updated in real time. This flexibility allows brands to respond quickly to trends or events, making their messaging more relevant and timely. 5. Integration with Retail Media OOH advertising will play an increasingly prominent role in retail media strategies. Advertisers will utilise proximity-based advertising to reinforce physical availability among consumers, ensuring that their messages reach audiences where they shop. 6. Bridging Online and Offline Channels The synergy between OOH and digital channels like Connected TV (CTV) will strengthen as advertisers look to create cohesive campaigns across platforms. This integration will help brands amplify their messaging by extending their reach into physical spaces. 7. Data-Driven Attribution Models As the gap between online and offline attribution narrows, advertisers will develop more sophisticated models to measure the effectiveness of their OOH campaigns. Improved analytics will provide insights into consumer behaviour and campaign performance, enabling brands to refine their strategies. In summary, 2025 promises to be a pivotal year for OOH advertising as it embraces technological advancements and evolving consumer expectations. Brands that adapt to these trends will be well-positioned to engage audiences effectively and drive results. #Marketing #Advertising #OutOfHome #ProgrammaticAdvertising 😎

2024 was a breakthrough year for OOH, setting the stage for even bigger things in 2025. From AI-powered automation to the rise of programmatic tools, the industry is evolving faster than ever—and creating new ways for advertisers to connect with audiences. As Adam Kahansky highlights, retail media is one of the most exciting areas to watch. With over 200 retail media networks in play, there’s so much untapped potential for in-store media and programmatic integration. AI and automation are also making waves, simplifying the way OOH is bought, sold, and measured. New tools are on the horizon that will not only speed up campaign planning but also improve measurement with features like brand lift studies and web download data. For buyers, this means less manual work and more time to focus on creative strategies. And let’s not forget the global scale of pDOOH. In 2024, we saw travel and tourism brands lead the way with cross-regional campaigns, delivering cohesive creative across continents. With international inventory expanding on major DSPs, this trend is only going to grow, offering brands a powerful way to reach global audiences. The future of OOH is bold, data-driven, and full of potential. Let’s keep innovating and see what’s next! #OOH #Innovation #AdvertisingTrends

Digital out-of-home and its connected technologies enable highly accurate measurement, compared to traditional OOH, especially in sought-after locations such as retail venues. Measurement can differ by DOOH network — so advertisers should be aware of how audience data is collected for their own campaigns. Read our blog post to learn about DOOH measurement: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

🚀 The future of OOH & retail media is a connected world powered by first-party data. Did you know that 67% of U.S. adults have turned off cookies?  Yup, that’s right, this is why first-party data is crucial for the future of out-of-home (OOH) and retail media. Beyond cookies, we're also facing a growing challenge in digital advertising… 42% of all internet users actively block ads, and bot traffic inflates online advertising costs.  This makes reaching genuine audiences more complex and less efficient. At Universal Media, we see this as an exciting opportunity to lead the way in combining our media assets with the strategic use of first-party data.  This allows us to deliver highly personalized and contextually relevant ad campaigns that resonate with consumers while respecting their privacy. Here's how first-party data fuels this exciting future: 🌎 Personalized OOH Experiences: We leverage real-time location data and individual preferences to deliver targeted OOH campaigns that resonate with consumers personally. 📣 Seamless Omni-channel Integration: OOH placements are a powerful bridge to mobile advertising and retail media. Using first-party data to create a seamless customer journey, we enhance brand reach and impact. 📱 Mobile-First Retail Engagement: We create engaging experiences within shopping centers, using mobile technology to connect consumers with exclusive offers, promotions, and interactive content. 💡 How are you leveraging first-party data to create a connected OOH and retail media strategy? Share your thoughts and insights! #OOH #RetailMedia #OmnichannelMarketing

Predictions we certainly share in 2025…here comes the rise of retail ooh as online RMNs get saturated and physical retail has the growth that ooh in proximity can deliver with the right data and content

Provantage CEO Jacques Du Preez was invited to share his insights for the Bizcommunity.com's #BizTrends2025 feature where he highlights the rapid growth of the OOH advertising industry. Globally, OOH now commands over 5% of ad spend and is projected to grow by 8–12% over the next five years. Jacques outlines three critical areas for South Africa to align with this global momentum: 1️⃣ Reliable audience measurement to deliver trusted insights. 2️⃣ A strong marketing lobby to advocate for OOH’s value. 3️⃣ Industry consolidation for greater efficiency and cohesion. With the right focus, South Africa’s OOH sector is poised for transformative growth. Read the full article for more insights ➡️ https://lnkd.in/dcw-hAms #OOH #OutOfHomeAdvertising #Growth #BizTrends2025 #Provantage

The Intersection of OOH Advertising and Social Media   At Creatick, we’re excited about the transformative power that the convergence of Out-Of-Home (OOH) advertising and social media brings to the marketing landscape. As consumer behavior evolves, integrating these two dynamic platforms is key to creating impactful, multi-dimensional campaigns. ✨ Why This Intersection Matters: 1.     Enhanced Reach and Frequency: OOH advertising provides high visibility in prime locations, while social media amplifies this reach, allowing brands to connect with audiences both offline and online seamlessly. 2.     Real-Time Engagement: The synergy between OOH and social media enables brands to engage audiences in real-time, encouraging interactions that can lead to immediate responses and viral moments. 3.     Data-Driven Insights: Combining OOH with social media analytics allows for more targeted campaigns, providing valuable insights into consumer behavior and preferences for optimized marketing strategies. 4.     Creative Storytelling: This intersection opens up new avenues for storytelling, where brands can create compelling narratives that resonate across multiple touchpoints, enhancing brand recall and emotional connection. 5.     Community Building: Leveraging both platforms fosters community engagement, enabling brands to build stronger relationships with their audiences through shared experiences and content. At Creatick, we’re dedicated to exploring and maximizing the potential of this intersection. Our innovative strategies combine the strengths of OOH advertising and social media, ensuring your brand stands out and engages effectively in today’s fast-paced market. Let’s redefine how you connect with your audience! #Creatick #OOHAdvertising #SocialMedia #MarketingInnovation #BrandEngagement #DataDrivenMarketing #CreativeStorytelling  

🚀 Excited to share an article authored by yours truly, published on The Media Leader UK: Programmatic DOOH is the Secret Weapon in Capturing On-The-Go Consumers 📈 In today's fast-paced world, reaching consumers effectively while they're on the move is a surefire way to have the most impact, blending in seamlessly to their busy days. This is particularly pertinent in the world of retail - who can say they haven't been swayed by advertising on their way to the till to throw that last-minute treat into their basket? Add programmatic DOOH (prDOOH) into the equation of the retail environment and you've truly got a powerhouse for contextual advertising, with a huge amount of levers, data and creative possibilities to make campaigns reach even further than before. Check out the full article to explore how prDOOH's innovations in this sector can be your secret weapon in today's competitive market. https://lnkd.in/eremP7QD VIOOH #DigitalMarketing #DOOH #Advertising #MarketingStrategy #ProgrammaticAds #Innovation

Despite delays, the cookieless future is still on the horizon. But what does this mean for marketers? We can't help but agree with Emily Alcorn from Talon in a recent article for Campaign UK: OOH is leading the way, as clever planning and data is empowering brands to deliver the right creative, to the right audiences, at the right time. They're doing this through: --> first-party data --> geographic relevancy --> demographic insight --> Tactical digital OOH inventory --> programmatic DOOH media buying Creating smarter, data-backed and innovative channel planning and measurement. Not bad for the world's oldest form of advertising. In a cookieless world, OOH is looking more appetising than ever 🍪 Read the full article here: https://lnkd.in/eFBjQyiF #media #OOH #advertising #cookies