Ruder Finn India’s Post

Team Spotlight: Team Consumer & Tech making workdays bright and cheerful with regular out-of-office catch-ups. #LifeAtRF

In this edition of #RFSoapbox, Himaki Kumari Rathore talks about her superpower of 'Connecting', in sports as well as in her profession. --- "Whether it's behind a 10m air rifle, zeroing in on a bull's eye, or sitting across from a client, connecting has always been my secret weapon- Connecting with the target on the range or with people in my life. Ever since I picked up that rifle, I knew precision mattered, whether it's in shooting or in communication. And just like in sports, where you need to anticipate the next move, in business, understanding my clients' needs before they're even voiced has been my game changer.   In fact, this was tested during our HIPO workshop by Ruder Finn in Malaysia, where we took the CliftonStrengths test and explored our strengths and weaknesses. It turns out my top domains—Relationship Building and Influencing—are the same forces that help me connect with people from different walks of life. From building unbreakable bonds to inspiring and motivating, I cherish being able to listen, understand, and create solutions that matter. My top 5 strengths? Relator, Woo, Activator, Positivity, and Responsibility—meaning I thrive on making meaningful connections and inspiring those around me to unlock their full potential. It’s why I love what I do. It’s why walking into a room, sparking conversations, and simplifying challenges comes so naturally to me. It’s not just about the transaction; it’s about building trust.   I got to experience this firsthand when I met peers from different APAC regions at the HIPO workshop. It wasn’t just about sharing best practices but creating lasting connections. Those connections turned a room full of people into an energized team with a shared mission; to transform how we approach and deliver communications through compelling storytelling and a humanized touch. After all, we’re not just in B2B or B2C; we’re in H2H (human-to-human) business.   In sports, you train to win, but connection is the real victory in life. And I love every minute of connecting with people. 😊" RF Thunder India

Kudos to our teams for bringing home seven campaign awards at the #PRCA2024 by Indiantelevision.com! #LifeAtRF #WinningMoments Atul Sharma Shivaram Lakshminarayan Suvir Paul Malvika Sinha Gunjan Bagga Radhika Banta Kuheli Ray Aashima Malik

We had an amazing session today with Saumya Tripathi, the investment expert, who showed us how to up our money game using fintech platforms. From budgeting hacks to smart investing tips, she helped RFers understand how we can take charge of our finances and make our money work harder for us. The chat has surely inspired us towards taking smarter financial decisions. #FintechDay #LifeAtRF Mayuk Moulick

Checkout what Deepanshu Shukla, Account Director, Technology Practice has to say about the Fintech trends that are shaping the industry, in this edition of #RFSoapBox! ------------ "Fintech has been a game-changer in the financial world, and as someone who’s had the privilege of working closely with innovative clients like Pine Labs, Nucleus Software, and Fiserv, I’ve seen first-hand how the landscape is evolving. This also made me think about some of the trends shaping this industry:   Embedded Finance: Financial services are sneaking into places you wouldn’t expect, making everything from shopping to social media a lot more seamless AI & Machine Learning: These tech tools are doing wonders, especially in stopping fraud and making our financial lives a whole lot more personal. Financial Inclusion: There’s a big push to make sure everyone—no matter where they are—can access the financial services they need. It’s about time, right? Regulatory Adaptation: With all this growth, the rules are constantly changing. Staying on top of them is key, and clear communication is how we’ll keep things on track. Sustainable Finance: Green finance is not just a trend; it's a movement. FinTech are increasingly incorporating sustainability into their business models. Digital Wallets: These are quickly becoming the norm, changing how we pay and invest, all with just a tap.   Fintech isn’t just a sector—it’s a movement. And as we celebrate FinTech Day, I’m reminded that the best is yet to come. Here’s to continuing the journey, embracing innovation, and shaping a future where finance works for everyone."

Kudos to team RF Thunder India!!