We recently finalized arrangements to offset 100% our carbon impact and 100% of each fox’s personal carbon footprint. Our Co-CEO Trent Hein spoke with EcoSoul co-founder David Skinner about AI, sustainability in business, B Corps, and doing what’s right. “A challenge facing AI is that the segment is at the cusp of determining if and how there's reasonable value in how AI can provide services to businesses. … The energy use aspect has been a secondary consideration – the current emphasis is on getting business solutions defined and launched. So there’s not a lot of worry or thought about sustainability right now. This will likely be the pattern for the next 5+ years before things like impact versus value are considered.”
This Earth Week, we're highlighting a recent "On the (Virtual) Park Bench" conversation with Trent Hein co-CEO of Rule4, a leading cybersecurity firm, B Corp and EcoSoul Partners member. Rule4 integrates community support and sustainability into its core business model, both locally in Boulder, Colorado, and globally through actions such as EcoSoul-enabled initiatives to assess, reduce and offset its own and its employees' collective carbon impact. Leading companies lead in climate and Rule4 stands as a leading example. What's the thinking behind the approach? Trent Hein shares the strategy from the virtual park bench. https://lnkd.in/gp9jSg_k
C Level Leader | Board Director | Growth Stage Operator I Customer Experience
6moAlways love your perspective, Trent! Thank you for being such a generous thoughtful leader!