Barry Schwartz’s Post

How did we more than double the CTR for one of the underperforming products in Google Shopping Ads? 📈 After a month of running a Google Shopping campaign for one of our clients, we noticed a discrepancy in data. One of the core products had a significantly lower CTR compared to other products. An average CTR was 2.13% while the problematic product had a way lower CTR of 0.58%. Last week we fixed the product's search appearance. We replaced the main image with the one that displays the product more clearly. We updated the title and attributes. Voilà, we boosted CTR for the particular product from 0.58% to 1.23%. #ppc #googleshoppingads #googleads #ctr

Here's a short video that explains how you should consistently structure your shopping feed titles. This will help both with keyword query matching and improve click quality. As a bonus I'll also show you how to set this up with Merchant Center Feed Rules. http://dlvr.it/T7wHzF #google ads #google ads tips #merchant feed rules #optimize shopping feed rules

New Google Shopping Update 🛍 Google calls it "Conversion Annotations" which increases the amount of social proof for your shopping ads. If Google sees sufficient Conversion Data with some of your products, it can include terms such as: 1.) best selling 2.) 1K shopped here recently Ensure that you have conversion tracking setup within your Google Merchant Center if you want to avail of this new feature. Conversion Annotations combined with shopping product reviews should be enough Social Proof to help your ad get clicked. Recommending opting into this as soon as possible, before it becomes saturated. - - - Thanks for reading. And if you enjoyed this, drop me a follow for more Google Shopping Ads Content #PPC #Googleads

There’s something important you might have missed about the Price Competitiveness reports in Google Merchant Center. Inspired by conversation in a comment thread with Matt Bowen on a post yesterday on ways to improve performance on Google Shopping. Since not everyone’s out there combing through the comment section, I figured it was worth bringing the conversation out to its own post. If you’re leveraging this report, you’ll know that it compares the price of your products with a benchmark price* on Google. If you aren’t leveraging this report, you should be. In any case, here’s the bit most people miss: The benchmark price is click-weighted. This is good in the sense that it keeps shady sites that don’t get much traffic from skewing the benchmark, but it does mean that it shouldn’t be taken as absolute truth. Bigger players essentially get to set the benchmark here, so if you’re in an industry where you and other smaller stores are competing for traffic alongside big retailers, be sure and step outside of the report and do your own price comparison with similar-sized competitors as well. And, as Brian Albert pointed out in his post, make sure your products have GTINs (if relevant). This is how Google is able to match up the product and compare with other sellers, so it’s crucial. * Benchmark Price is what it’s labeled as in classic Merchant Center, but if you’re using Merchant Center Next, it will be listed as “Price on Google”. #googleads #sem #ppcchat #digitalmarketing #paidsearch

84% of advertisers still use Merchant Center Classic ⚠️ 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗿𝗲𝗮𝘀𝗼𝗻? 👇 Missing features in Merchant Center Next (incl Feed rules) 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? 👇 Your feed quality determines your Shopping ads quality If you aren't using feed management tooling, then Merchant Center Classic might be your best version ↳ Here you can use Feed Rules to improve your feed Figure out what is best for your account 💡 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: You can't go back to Next if your change to Classic. You'll need to wait for Google's automatic return to Next. Daily Google Ads tips? 👉 Denie Geertzen 🟢 #google #googleads

eCom owners - You're leaving money on the table by neglecting Google Merchant Center 💸 Product feed optimization and Google Merchant Center can seem intimidating and overwhelming at first, but I promise you - it's worth looking into Every time we fix issues in the Google Merchant Center, we see an immediate lift in performance - WITHOUT spending more money 📈 Google Merchant Center is there to help your business - it's a tool to use for optimizing your Google Ads 🚨 Here are 5 things to do TODAY to improve your Google Ads performance - Enable Product Reviews feature (upload reviews from your review app) - Optimize product titles (include best-performing keywords) - Optimize product images (use clear images with a different background color) - Enable Promotions (use your welcome offer, or create a separate offer for Google Ads) - Work on the Shopping Experience Scorecard (add shipping info, policies, etc. to provide more information to Google about your business) Do this and watch your performance improve WITHOUT necessarily increasing ad spend ✅ #googleads #ppc #googlemerchantcenter

Turn more online shoppers into customers! 🔍With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more. 🛒 Promote your products across Google in three steps 1- Add your product information to Merchant Center: Start by creating a free Merchant Center account. Then add your products to Google by linking your online store or uploading a file with information about your inventory, like product names, prices, and photos. 2- Create your Performance Max campaign You can easily create your campaign right from Merchant Center. Just link your Google Ads account, and set a budget that works for you. You’ll only pay when customers engage with your ads to view your site or inventory. 3- Improve your campaign with actionable insights View reporting to understand what’s working, what isn’t, and how to improve your results. Ready to turn more browsers into buyers? Start with Google Merchant Center today! #GoogleMerchantCenter #PerformanceMax #GoogleAds #OnlineAdvertising #ShoppingCampaigns #CustomerEngagement

Google shows loyalty / membership program rich result/extension for some Google Merchant Center listings (it's not an ad) https://lnkd.in/e23xUQti #google #googleshopping #googlemerchantcenter #search #seo #googleseo 

Google Shopping - Details matter We often look at the 178+ parameters that SEO managers struggle to get a good balance with, however when talking google shopping product, few people understand the importance of product structure data, or e-commerce details you need to imputs in the system. Here is simple exemple on a Free account (no ads), on how you can improve your products ranking with no budget and few clicks : 1. Add shipping and return information in Google Merchant center 2. Add multiple images per products (up to 8)

I'm really enjoying using Merchant Center Next! 🎉 The UI is a really nice refreshing upgrade from the old Merchant Center And it's full of new, interesting reports to explore The whole experience is really simple to use and feels very intuitive Definitely appreciate how the website is a new source for discovering products on your store And it's very easy to edit the attributes for the products right in the UI Good stuff Google team 🙌 Are you using Merchant Center Next yet? What are your thoughts? 🤔 #googleads #ppc #sem #sea #merchantcenternext