Simon Rutter’s Post

Effective communication is more important and more valuable than ever. Learn 4 ways you can improve your corporate communication strategy and deliver a more effective message. https://bit.ly/4ayX05u

https://lnkd.in/gcjZzwNh Nurturing Trust: The Heartbeat of Strategic Communication In the dynamic landscape of corporate communication, trust is the bedrock upon which lasting relationships are built. As Corporate Communications Group Head of SAFC, my journey is underscored by a profound dedication to strategic communication as a catalyst for fostering trust and understanding among diverse stakeholders. At the heart of my passion for public relations lies a firm belief in the transformative power of communication. It is the conduit through which organizations connect with their audiences, forging meaningful bonds rooted in authenticity and transparency. My tenure at Resorts World Manila (RWM) illuminated this truth vividly through the Pinoy Ultimate Jeepney Design Competition—an endeavor that transcended marketing to become a cultural celebration. Witnessing the community's fervor and the media's embrace, I realized the inherent potential of public relations to inspire, engage, and unite. Transitioning to SAFC, my commitment to purpose-driven communication flourished with the 'SAFC’s #IamGREENHERO Reduce, Reuse, and Redrive' campaign. Beyond mere product promotion, it sparked a movement towards sustainability, reshaping perceptions and behaviors surrounding secondhand car financing. This campaign exemplified how strategic communication can align public interests with business objectives, driving meaningful societal change. My journey underscores that public relations is not confined to managing reputations or crafting messages; it is about fostering genuine connections and nurturing dialogue that transcends boundaries. It is the ability to influence, educate, and engage that fuels my passion, transforming public relations from a profession into a profound purpose—one that resonates with the core values of empathy, integrity, and social responsibility. In essence, strategic communication serves as the cornerstone of trust—an enduring testament to the power of authentic engagement and meaningful storytelling. As we navigate the complexities of the modern landscape, let us remember that trust is not simply earned—it is nurtured through purposeful dialogue, mutual respect, and a steadfast commitment to transparency. To my fellow PR practitioners, let us continue to build bridges, inspire change, and cultivate relationships grounded in trust and shared values. #PublicRelations #CorporateSocialResponsibility #CorporateCommunications

My guide to running better research, to better understand your audience and produce better employer communications. Well worth just under 3 minutes of your day!

You can’t underestimate the importance of having an integrated internal communications strategy. From informing employees of important changes to processes or suppliers to encouraging policy adoption, the way you communicate with your employees can determine the success of important initiatives across your organization. In our latest blog, Kelly Ellis explores five tips for a successful internal communications strategy: https://ow.ly/1i1850RAO8z

According to our Internal Communications in Ireland Report 2024, 50% of the internal communicators surveyed have experienced an increase in their team size in the last two years. 35% have had their internal communications budget increased over the same period. For more insights from our Internal Communications in Ireland Report 2024, click here: https://bit.ly/3Kl1ce3 Internal Communications is a business-critical function. If done effectively, it can enhance organisational performance, contribute to reaching business objectives, build culture and strengthen your employer brand. Interested in improving your internal communications, delivering tailored training sessions, or auditing your current communications? Reach out to our team of experts to see how we can help you ✨ #SpringboardCommunications #SpringboardIC #InternalCommunications

A good social media strategy is part of a larger communication plan that includes your internal communications.

You want a classic interview-style corporate video, but there’s a problem… Your executives all work remotely, or they don’t want to be on camera. Here’s the solution… As a marketing consultant, we can be your spokesperson and create high-quality interview-style corporate videos for internal and external communications. #corporatevideo #videomarketing #corporatespokesperson

The new financial year is the perfect time to revisit your internal communications strategy. Create the perfect comms strategy for 2024 and beyond with our simple four step process. Then, take your strategy from Zero to Hero with our tips on how to identify areas of continuous improvement for long term success. https://hubs.ly/Q02p4Wjd0 #EmployeeEngagement #CommsStrategy #InternalComms

Internal Comms folks, this is a holy grail video if ever there was one. 'How to improve your internal communications channels' https://lnkd.in/ePZGTuby Whether you're building from scratch, shaking things up or just pausing to reflect, Joanna's video breaks it down in the easiest of terms so you can crack on with making those comms channels golden. I'd also add that this isn't just a good watch for any internal communicators out there, but is also useful for anyone in an organisation that has an internal communications function - especially one going through a channel refresh.

“Whatever is said internally may go external, and whatever is said externally will surely be discussed internally.” How should internal and external communications teams work together to reach their respective audiences while keeping messaging consistent? Read more (members only; login required):