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🌞🎉 We just wrapped up our first event of the NYC Rooftop Social Series this summer, where we hosted founders and operators building financial solutions for SMBs. Get a sneak peek into what we overheard/discussed. Key Topics Discussed: - Embedded finance product workflows - Customer pain points in the vertical SaaS space - Product prioritization framework Highlights and Insights: 🔗 Integration is Key: an FP&A co. product leader shared that his customers are eager for embedded accounting solutions to move away from QuickBooks. Similarly, an operator from a Vertical SaaS mentioned that 70% of customer requests are focused on improving their QuickBooks integration. 💡 User Experience Matters: A powerful tool with poor UX won't be used. An operator shared stories where contractors opted for more complicated routes because the UX wasn't user-friendly. Listening to customer pain points is crucial for innovation. It was a fun time connecting and learning from peers in the industry. And this is just the beginning! 🚀 Join us in future conversations. Sign up for our next event in the Summer Social Series and be a part of these conversations. Our upcoming event is July 17th, you can sign up here: https://lu.ma/cjg01ra0

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Join our future conversations here: https://lu.ma/cjg01ra0

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