Ryan Satcher’s Post

These aren't the shoes you think they are. In case you missed it, Tigist Assefa demolished the Women's Marathon record in Berlin, running 2:11:53 She did it wearing the adidas Adizero Adios Pro Evo 1 v2... A **heavier** version of the $500 "disposable" super shoe. The Evo 1 was recently announced as the world's lightest marathon shoe weighing just 138g: 40% lighter than competitors. This incredible weight reduction, was owed to to innovations including "liquid rubber" that I speculated could save 15-20g compared to a Nike Vaporfly's 25.1g of rubber. The world record worn v2 version apparently forgoes this outsole innovation for a more traditional Continental rubber outsole, suitable for "wet weather". So why did Assefa pick the heavier, traditional outsole over the new, lighter version on a dry day? Nobody (except adidas and her coach) knows. What is important, is that it shows that Experience over Specs is what matters. Was it confidence from a rubber compound that behaved more similar to what Assefa used in training? Was the grip of liquid rubber great in a lab and on asphalt, but a bit slippery on the painted lines that mark the course tangents? Did the rubber or added weight balance the shoe better provide a more planted feeling? Was it psychological racing in something more traditional? I don't know. But I trust the runner's decision and the performance proved it was the right one. As a runner and running shoe designer I can relate. It's why I always test running shoes myself. It's why I take lab tests with a grain of salt. It's why I see runners prefer and outperform in "technically" slower shoes in some cases. It's why I believe strongly that runners make better running shoe designers. Because runners understand that experience. Congrats Adidas and Assefa. This shoe and performance is not only good for the sport but good to shake up innovation across the industry. ----- For more commentary and content on running and running shoe design, follow me on LinkedIn, Subscribe to The Directive Collective newsletter and find me on Instagram. Design by Runners. For Runners. https://lnkd.in/gDKyWDbD #run #running #runner #footwear #footweardesign #footweardesigner #shoedesign #runningshoes

The allure of super shoes and their potential for enhanced running economy and performance, have captivated the interest of an ever-growing community of recreational runners. However, the surge in popularity raises a pivotal question: Are these gifts of running innovation, designed to make running a tad more economical, always the optimal choice? These lightweight, often rockered, compliant, and resilient wonders with carbon-fiber plates come at a cost, not just in terms of dollars but in the potential confusion they bring to consumers in the realm of running footwear. A common inquiry arises: 'Can I or should I be running in super shoes?' In a landscape focused on selling more shoes, the need for clarity and improved communication is paramount. Imagine if the Running Industry, fueled by the latest research and a runner's Lived Experience (LX), could formulate a consensus statement outlining 'Suggested Minimum Super Shoe Run Requirements.' What criteria should guide individuals in navigating the increasing super shoe landscape? Here are some initial thoughts for discussion: Suggested Minimum Super Shoe Run Requirements: 1️⃣ Running Experience (# of years) 2️⃣ Running Frequency (e.g., >= 4x/week for the last 12 months) 3️⃣ Strength Endurance (e.g. 20-25 single-leg body wt. heel raises (slow)) 4️⃣ Running Speed 5️⃣ Biomechanics 6️⃣ Racing Prioritized 7️⃣ ❓ What are your thoughts? I invite all those immersed in the running shoe industry and run research to share their perspectives and contribute to the conversation below. Let's collectively unravel the complexities and guide all runners toward more informed choices. Your expertise matters. 👟💡 #livedexperience #dataforgood

A lot has been written about Super Shoes. As a runner and running shoe designer, mine is a different kind of story. Read about How Super Shoes Changed the Running World in my feature for Like the Wind, Issue # 40 When Publisher and Editor Simon Freeman asked me to write an article about Super Shoes, I knew what I didn't want it to be. A lot has been written about Super Shoes. From my perspective as a runner and running shoe designer, much of it is a)wrong b)re-packaged from a press-release or c)highly technical. My article is informed by both personal and professional experience as a runner and running shoe designer. My article features the technical and historical context for the innovations that go together make Super Shoes. My article features quotes and insights from Olympic marathoner Reid Coolsaet. My article is for runners, like me. --- I’m the owner of The Directive Collective footwear design consultancy. We make great footwear, not just great sketches. Like the Wind is an independent, ad-free magazine about running and hosts a collection of global stories by runners, for runners. #run #running #runningshoes #footwear #footweardesign #footweardesigner https://lnkd.in/gjRzaPyS

"There has been a distinct shift in the running footwear industry over the past few years, which has led to a 'super shoe race' among running brands," Patrick Nava, vice president of product, running and credibility sports at adidas, told Footwear News. These tech-loaded running shoes were once a tool for elite runners to break records. However, super shoes are becoming increasingly more popular with runners of all levels who are willing to pay high prices for shoes that will help them achieve their goals. Here, leaders from 16 brands and retailers — including Adidas, On, Nike, New Balance, Brooks Running, Saucony, TYR Sport, Inc., Salomon, Mizuno USA, Diadora, Heartbreak Hill Running Company, Charlotte Running, ASICS America Corporation, HOKA, Under Armour and PUMA Group — reveal how they are bringing super shoes to the masses. https://lnkd.in/eSXN3pWP

Is a ~$500 shoe designed for a single-use purpose the right direction for a major shoe company's R&D efforts? This question raises important considerations. That's nearly $20 per mile for a single use shoe! While the technology in this shoe is undeniably intriguing, with a completely flat outsole and an aggressive forefront rocker seeking to redefine the running experience, there's a fundamental issue at hand. The single-use nature of this shoe is hard to ignore. It's worth noting that adidas plans to produce only 521 pairs for the broader running market. This limited production emphasizes the exclusivity of the shoe, but it also raises concerns about sustainability and accessibility in the running community. The launch of such a product should spark a broader conversation. What message does it send to the running community and the industry as a whole? Does the pursuit of performance sometimes overshadow the importance of creating sustainable and accessible running gear? https://lnkd.in/gfyKyB4H #RunningInnovation #SustainabilityMatters #FootwearDebate

While I know the initial hype over the Adidas Adizero Adios Pro Evo 1 has somewhat crested, with the shoe breaking another record this past weekend in NY I wanted to log my thoughts especially since I haven’t seen this take in reviews I’ve read. While much has been written and said about the incredible tech in the shoe - new foam, new plate/rods, new outsole, new construction - none of these are the reason this shoe stands apart from the competition. I guarantee that every major shoe company has or had access to similar materials and methods, BUT all would have been screened out because there are certain strength and durability expectations a conventional commercial shoe must meet. What Adidas did differently, and the truly groundbreaking aspect to this shoe is they allowed themselves to ask: What’s the best shoe we can make if it ONLY has to last 27 miles? (Rather than the typical 300+) What would we allow ourselves to do if it only had to last for one race? The Nike Vaporfly changed the game for what a marathon shoe could look like. The Adidas Pro Evo 1 may have just changed the game for what a race day shoe can look like. Will we see other brands follow suit? I don’t know the economics behind the shoe but I would imagine the pressure will be too great for other brands to sit out. Will this ultimately be good for running? That is harder to say and is far more subjective. Will we see this mindset trickle down into shorter track distances? With the 2024 Olympics right around the corner (in shoe development timelines) it would make for an incredible showcase. Only time will tell! I know there are a lot of more seasoned footwear pros out there and I’m interested to hear your thoughts. All opinions expressed are based on casual observation and no first-hand knowledge. Thanks for reading! #adidas #marathon #running #nike

🌿 Excited to share my journey with On Running's Cyclon program, a game-changer in sustainable footwear! 🌍👟 As someone who's always been heavy on shoes, I’ve been part of the On Cyclon loop for a few months now and I couldn’t be happier with how it aligns with my lifestyle and commitment to sustainability. Cyclon is a circularity program and On recently expanded to three pairs of their shoes: 1️⃣ Cloudneo - Fast training and race shoe 2️⃣ Cloudrise - Perfect for road running 3️⃣ Cloudeasy - Ideal for lifestyle wear Here's how it works: - Select your shoe type. - Run, live, and wear the shoes until they’re worn out. - Recycle them easily via your account. A return loop label is emailed to you for returning the old pair. - Repeat the cycle and enjoy the new pair. Currently, I’m running around 450km and recycling my shoes every 3 months. This program not only supports my running needs but also contributes to the circularity of sustainable footwear, making a positive impact on our planet. Check out the picture below: my new pair just arrived, and the old ones are ready to be returned! Joining the Cyclon program has been a step towards a more sustainable future. I highly recommend it to fellow runners and sustainability enthusiasts. Together, let's make a difference one step at a time! 🌱💪 #Sustainability #CircularEconomy #OnRunning #CyclonProgram #EcoFriendly #RunningCommunity #SustainableLiving

After 30 years of lacing up for countless Central Park runs, I've truly walked the walk when it comes to shoes. I've tested them all, but for me, New Balance stands head and shoulders above the rest. Year after year, they take the shoe I love - the "1080 Model" and elevate it to new heights - enhanced engineering, cutting-edge technology, and mind-blowing product improvements. They're not just in the shoe business; they're passionate creators of exceptional footwear, not swayed by marketing gimmicks.👟 Elevate Your Run with the All-New Fresh Foam X 1080v13 - where every run feels like Heaven Meets the Pavement! 🏃♀️☁️ - Your Ultimate Running Partner! 🏃♂️ From world-class athletes aiming for victory to everyday warriors racing against the clock, the 1080v13 has it all. It's not just a shoe; it's your ticket to peak performance, no matter where your run takes you. The Fresh Foam X 1080v13 is a masterpiece of innovation. Its signature cushioning now offers even smoother transitions, thanks to advanced midsole mapping that optimizes support and flexibility. With more foam in the key areas, you'll enjoy a ride like never before. But it's not just about what's underfoot. The 1080v13 sports an ultra-modern look with its engineered mesh upper. Breathable, yet supremely supportive, it's designed for a sleek and streamlined fit. This shoe isn't just about running; it's about running with excitement. Ready to experience the ultimate in running technology? Take the first step and make the Fresh Foam X 1080v13 your running companion. Elevate your run, own your performance, and reach new heights. Your journey begins now! #RunningRevolution #FreshFoamX1080v13 #ElevateYourRun #OwnYourPerformance #RunningWithExcitement #YourJourneyBegin #NewBalance #HeavenlyRun #Cloud9Running #FreshFoamTech #1080v13Adventurec #NewBalanceTech

Today on #TheMOVEMENTMovement with Steven Sashen: Dr. Mark Cucuzzella is a Professor at West Virginia University School of Medicine. As a US Air Force Reservist he designs programs to promote healthier and better running with the US Air Force Efficient Running Project. Mark has presented running workshops on over 50 military bases. You can view modules on his Efficient Running website. He has been a national-level Masters runner, having competed for over 35 years with more than 100 marathon and ultra-marathon finishes. Mark is a two time winner of the Air Force Marathon and has a marathon PR of 2:24. As well as being the race director of Freedom’s Run race series in West Virginia, Mark is director of the Natural Running Center, an education portal designed to teach healthier running. He is also the owner of Two Rivers Treads – A Center for Natural Running and Walking in his hometown of Shepherdstown, WV. Mark’s innovative work and story has been featured in the New York Times, NPR, Outside Magazine, Running Times, Runners World, Air Force Times, the Washington Post, JAMA, and other medical and media outlets. Listen to this episode of The MOVEMENT Movement with Dr. Mark Cucuzzella about the importance of using the right barefoot shoes and eating the right diet. Here are some of the beneficial topics covered on this week’s show: - How barefoot running provides many benefits including better running form. - Why you should transition gradually to minimalist shoes. - How minimalist footwear helps strengthen your feet over time. - Why it’s difficult to find funding to do studies on minimalist footwear. - How proper running form involves posture, arm position, and rhythm. Listen NOW: https://apple.co/305JDaB #jointhemovementmovement #XeroShoes

12 Types of Garment Samples – You Should Know About for Apparel Production in our Tak Po Group... So you’re ready to get your clothing line into production? That’s an exciting step! But before you can start churning out those t-shirts for your adoring customers, there are some important garment samples you need to familiarize yourself with. As a clothing designer, knowing the 12 different types of sampling will ensure your production goes smoothly and the end products meet your standards. Whether you’re a pro or just getting started in the fashion world, clothing samples are key to bringing your vision to life and avoiding costly mistakes. In this guide, we’ll walk you through what the sample size in fashion is, why it’s important, and how reviewing it carefully will set you up for success. Get ready to become a sample clothing expert—knowledge is power, friend! Once youy’ve got these down, you’ll be read to watch your designs go from sketches on a page to high-quality clothing ready to hit the racks. Let’s dive in! How Many Types of Garment Samples Are There? So you’re getting ready to manufacture your clothing line—that’s exciting! An important step is creating samples. Garment samples allow you to evaluate fit, construction, quality, and design before full production. There are 12 main types of garment samples you should be familiar with. #sportswear #Sportsperformance #sportbike #sports #Briefs #shorts #Cycling #compressionwear #yogawear #gymlifestyle #gymnastics #gymwear #cyclinglife #cyclinglifestyle #cyclingshots #cyclingteam #footballplayer #footballer #footballjersey #footballplayer #footballmatch #yogapractice #yogachallenge #yogalifestyle #yogacommunity #activewear #activewearfashion #activewearforwomen #activewearformen