Ryan Levy’s Post

Fall will be here before we know it — and that’s peak event season. 🍂 Here are five genuinely unique, fun field marketing ideas you should consider hosting: 1️⃣ Biergarten/Winery + dogs Rent out a bar that allows dogs and have guests bring their furry friends. I know one guest that would attend in Indy 👀 Peep Remi, our Bernedoodle 🐶 2️⃣ Cooking class Book a class that focuses on making fall dishes with in-season ingredients — squash, pumpkins, apples, cinnamon, etc. 3️⃣ A panel + pickleball Host panel content, followed by a pickleball tournament. (I just might steal this one.) 4️⃣ Wine tasting Tour 2-3 different wineries and provide a luxury shuttle to take people around for the evening. 5️⃣ A private boat dinner Headed to Boston or San Francisco? Rent a private boat for an evening. #fieldmarketing

It’s Middle Market Monday! This week we’re highlighting winemakers: Do you have insureds that make wine? Acadia has a program called Berkley Cellars that is designed especially for the unique needs of this business. Our program is designed specifically for winemakers. Highlights include special coverages and Acadia’s prompt and professional claim and loss control services. You won’t find a pairing that better complements your winemaking business. If you’d like to hear more about Berkley Cellars, reach out to your Middle Market Underwriter or Regional Marketing Director today! #winemaking #alignedwithacadia #middlemarket #closercoverage

Navigating the CRV Program for Wineries. We try our best to make sense of this program affecting wineries: https://buff.ly/3T9ClO7 #wineindustry #smallbusiness

Of all my book series, in multiple pen names, Grado Valley Vineyards (set at a fictional Finger Lakes vineyard partially based on Three Brothers Wineries & Estates) is one of my favorites. #romancebook #wineandbooks #bellamichaels

Struggling to stay afloat in a sea of wine paperwork? 🌊 Let our consultants be your lifeline! We understand that during the hectic harvest season, winemakers and farm owners are swamped with tasks, leaving little time for managing extensive paperwork. With only one shot a year to showcase your winemaking prowess, the paperwork often gets sidelined, making it overwhelming to tackle later on. Plus, errors in wine paperwork can lead to hefty fines. Hiring a full-time person for these critical legal requirements might not be feasible for smaller producers. That's where we come in – let us handle the paperwork so you can focus on crafting exceptional wines! 🍇📑 #WineConsultants #HarvestSeason #PaperworkRelief #WineHarvest #WineIndustry #WineBusiness #WineMaking #SmallProducers #LegalRequirements #WinePaperwork

Struggling to stay afloat in a sea of wine paperwork? 🌊 Let our consultants be your lifeline! We understand that during the hectic harvest season, winemakers and farm owners are swamped with tasks, leaving little time for managing extensive paperwork. With only one shot a year to showcase your winemaking prowess, the paperwork often gets sidelined, making it overwhelming to tackle later on. Plus, errors in wine paperwork can lead to hefty fines. Hiring a full-time person for these critical legal requirements might not be feasible for smaller producers. That's where we come in – let us handle the paperwork so you can focus on crafting exceptional wines! 🍇📑 #WineConsultants #HarvestSeason #PaperworkRelief #WineHarvest #WineIndustry #WineBusiness #WineMaking #SmallProducers #LegalRequirements #WinePaperwork

Planning is our thing. So, here goes a very important heads-up: Tomorrow, February 22nd is National Margarita Day. Plan accordingly! Another reminder: Claret—the Bev Alc planning and forecasting software—is not just for wineries. It can also lift your spirits! 🍹📈 https://claret.la/3wh1qyZ #NationalMargaritaDay #BeverageBusiness #BevAlc #ClaretSolutions

Eating challenges, while potentially driving buzz and traffic, should be strategic and aligned with your brand to ensure quality and long-term success. While initially seeming gimmicky, these challenges can attract press and loyal customers if executed thoughtfully. However, launching a successful challenge requires more than just offering giant portions—it must resonate with your restaurant's identity and the experience you aim to provide. Careful planning is essential to maintain quality and authenticity, as a viral challenge that disappoints could harm your reputation. By staying true to your brand and focusing on creativity rather than mere spectacle, a well-executed eating challenge can yield significant benefits. #socialmediamarketing #restaurants #trends

The key takeaway from yesterday's quarterly Craft Wine Association's Advocacy Group meeting: How easy does your winery make it for the media to write about you? Our speaker, Carl Giavanti, a winery publicist, provided valuable insights into achieving media success for wineries. My takeaways included: ▪️ Having a dedicated trade and media page on your website. ▪️ Providing a compelling story about your brand, along with background information and owner bios. ▪️ Ensuring contact details for a publicity manager are available on your website, and that this person is responsive to emails. ▪️ Building trust through consistent responsiveness and maintaining a public presence. This raises the question for all producers: Are you making it easy for your winery to be featured in the media? Do you have bottle shots, background information, trade information, and a person in charge of publicity? During the meeting, following Carl's insightful talk, Sean O'Leary, Irish Liquor Lawyer, provided an update on the Chevron Deference and Total Wines Case. Advocacy Group Chair, Steven Harrison, also shared updates on the continued support and distribution of the National Direct Shipping Bill of Rights. The CWA's next Advocacy meeting will be held in October. Please be on the lookout for the RSVP link. If you would like to join the CWA, or you are curious about what legislation we are tracking, please visit the website -

Research is underway to learn more about how to assess smoke damage caused by wildfire before grapes are made into wine. #californiawineries #wildfireseason #wildfire https://lnkd.in/gjJ3xNAv