Ryan Scibelli’s Post

What's happening with Google CPMs? 🔎 In partnership with Varos, we're analyzing advertising data across industries and verticals to uncover the CPM trends you need to know. https://bit.ly/4aRfy1n | #GrowthMarketing #PerformanceMarketing #DigitalMarketing #MarketingAnalytics

Bing Ads are sunsetting manual CPC bid strategy and defaulting to enhanced CPC as of 30th April. If you're keen to keep your CPC below a certain level, your base bids will still be honoured. Don’t usually see Bing make a move like this before Google! Interesting

#GoogleAds bid strategy options have changed over the past few years, but it doesn't mean all of the same functionalities are gone. In today's video, Michelle Morgan walks through the current options we get in the channel. >> https://lnkd.in/gtauBWmX

Day 4 of #USvGoogle is a spicy one. Google & DOJ attorneys negotiated the TTD documents overnight, with Jed's cross-examination resuming just before lunch recess. This morning, we heard from Xoogler, Rahul Srinivasan, who was the PM leading the UPR roll-out. Started off with a weird lie that he wasn't represented by the same counsel as Google during his depo, that Ms. Wood promptly clarified. Direct exam focused on the 2019 roll-out of the bundle of: (1) Unified 1st Price Auction (2) UPR (3) Removal of Last Look Google wanted to "dry out" Header Bidding, before moving into Google's imposition of UPR. During the Jedi rollout, Google learned definitively that publishers were setting higher price floors for AdX. In 2018 emails, they brainstormed their approach. Sam Cox said, "I keep thinking about publishers setting high floors for AdX" and "it makes me want to turn off" that ability. Another employee said, "I thought we wanted the reverse" - no floors per buyer because "pushing Google harder" is more difficult in a world where you can't set floors per-buyer. Rahul says it's both problems exist, outlining why Publishers value variable price floors: 1. AdX has last look, so pubs want it to work harder 2. Pubs have perception that undesireable ads have low CPM and use variable floors to avoid this 3. They want to simulate real-time waterfall 4. Global Bernanke subsidizes setting higher floors Nitish Korula adds one more: 5. The perceived benefit from revenue diversification. Publishers have expressed "willingness to accept some revenue loss in exchange for reduced depentency" on Google. They clearly understood that their change bundle, and subsequent features would not address this concern. There's a "Unified Yield Management Strategy" deck next, where we see among other things the data showing 42% of HB won queries have higher AdX floors, and that Google considered lowering their take rate instead of coercing publishers, but decided against it. There was "progress" through Poirot, says Giles. And we see Google acknowledge that by this point, other exchanges had moved to 1st price. There's a late '18/'19 exec meeting to solidify roll-out plan. They talk about bundling the move to 1st price and removal of Last Look with the imposition of UPR to better manage blowback, and how they'll manage "tricky comms." "If this migration ends up shifting a visible portion of DBM spend from 3PE to Adx" would it "further impact perception of DBM as a cross-platform product?" It'll be tricky, says Sam Temes. UPR alone would be a "pure loss of functionality that we're doing for our perceived nefarious self-serving purpose." Then we hear audio of the 2019 publisher meeting announcing the changes. Stephanie and other publishers unanimously expressed concern and frustration. --- Full update now up: https://lnkd.in/e85Hp3zm

Want to learn more about Google Pmax - our guide will dive into some handy tips for getting the most from activity and how you can improve performance. https://lnkd.in/eU4EjpYx

Make your titles work for you with custom labels. Learn how to categorize products like 'tunics' with precision in our latest tutorial with our talented Account Manager Tressy (https://lnkd.in/e5inBY6w It's all about the details, and we've got the case-sensitive tips you need. Watch now to streamline your product titles 👉 https://lnkd.in/eKbdbT4U For expert feed management, contact us! 👉 https://lnkd.in/esZvBM-R #gmc #googlemarchantcenter #googleads #digitalmarketing

Google Ads is not a game of chance. If you have the expertise to run your numbers properly, you can discern a very clear idea of your chances of success. The problem is, many people don't know how to run the numbers. OR how to achieve those numbers that they may predict. This is where the value arises in deferring to an expert. With experience in so many different accounts, it's possible to develop a very clear idea of industry standards that can be achieved when it comes to metrics like: - Conversion rates - CPCs - Impressions & Volume - And much more... #GoogleAdsense #googleadsenseindonesia #googleadswords #googleadsenseclicks #googleadsword

This is why you should take Google's recommendations with a pinch of salt. This campaign is apparently limited by bid strategy, Google doesn't like it on manual CPC and recommends it to be on tCPA. Keeping brand on manual CPC lets me keep control! 94% impression share 11800% 30 Day ROAS #googleads

How Would I Expand My Google AdSense Profit Per Snap?In the domain of computerized adaptation, Google AdSense stands apart as a conspicuous device for site proprietors and content designers to procure income through promotions. Understanding how to build your Google AdSense profit per snap can fundamentally upgrade your revenue source. This article investigates different techniques and tips to actually enhance your AdSense execution.READ FULL ARTICLE CLICK HERE https://lnkd.in/gbAH7rVw HERE TO ACCESS https://lnkd.in/g-uRYrgn