Ryan Smith’s Post

Pssst....You won't belive this but.... Q4 and the 𝐇𝐨𝐥𝐢𝐝𝐚𝐲 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐬𝐞𝐚𝐬𝐨𝐧 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐜𝐨𝐫𝐧𝐞𝐫! 😱 Did you know that last year, over 𝐡𝐚𝐥𝐟 𝐨𝐟 𝐔.𝐒. 𝐬𝐡𝐨𝐩𝐩𝐞𝐫𝐬 still had most of their shopping left to do 𝘢𝘧𝘵𝘦𝘳 Cyber Week? With 𝐟𝐞𝐰𝐞𝐫 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐝𝐚𝐲𝐬 𝐭𝐡𝐢𝐬 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫, it’s crucial for businesses to get their holiday marketing strategies in place — and fast! Here are a few key trends to keep in mind this season: 1️⃣ 𝐒𝐡𝐨𝐩𝐩𝐞𝐫𝐬 𝐰𝐚𝐢𝐭 𝐮𝐧𝐭𝐢𝐥 𝐃𝐞𝐜𝐞𝐦𝐛𝐞𝐫: Many purchases happen last-minute, so positioning your campaigns for late shoppers is essential. 2️⃣ 𝐆𝐞𝐧 𝐙 𝐥𝐨𝐯𝐞𝐬 𝐭𝐨 𝐬𝐡𝐨𝐩 𝐥𝐚𝐭𝐞: They tend to finish their holiday shopping even later than other generations. Consider this when targeting younger audiences. 3️⃣ 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐚𝐫𝐞 𝐤𝐞𝐲: 65% of holiday shoppers plan to split their shopping between online and in-store. Seamless online and offline experiences are critical to capturing these shoppers. 4️⃣ 𝐒𝐡𝐨𝐫𝐭𝐞𝐫 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐰𝐢𝐧𝐝𝐨𝐰: With Cyber Week falling five days later than last year, businesses must be ready to meet the rush with agile, omnichannel strategies. 5️⃣ 𝐆𝐨𝐨𝐠𝐥𝐞 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞𝐬 𝐡𝐨𝐥𝐢𝐝𝐚𝐲 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Consumers are using Google Search, Maps, and YouTube as their top holiday shopping resources. Make sure your business is visible across these platforms to reach every potential customer. Is your #digitalmarketing ready for Q4? Is your marketing strategy ready to capture late-season shoppers? Reach out for a no-obligation consultation on how we can help you close out the year with strong holiday sales!  #omnichannelstrategy #genzshopping #googleadvertising #googleads #ecommerce #retailmarketing #B2B #B2C #marketingstrategy #seo

OTT advertising is engaging Hispanic Americans I recently came across an insightful report from LG Ad Solutions titled "The Inclusive Screen: Hispanic Americans” which highlighted the evolving content consumption habits among Hispanic Americans. This report touched upon a significant trend - a whopping 78% 𝐨𝐟 𝐇𝐢𝐬𝐩𝐚𝐧𝐢𝐜 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧𝐬 𝐚𝐫𝐞 𝐬𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐟𝐫𝐨𝐦 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐕 to streaming platforms. The reasons behind this shift? More content options, relaxed viewing schedules, and improved content discovery. And that's not all. The report further revealed that one significant source of new content for Hispanic audiences is friends and family. Additionally, app home screens are also gaining traction. Interestingly, four in five Hispanic households watch a mix of Spanish and English language TV networks, with majority of Hispanic CTV Users preferring English content. But the most striking finding was that 69% of Hispanic CTV users prefer free video content with ads rather than paying for a subscription sans ads. This trend is definitely something advertisers need to pay attention to. These findings stress on the importance of culturally relevant content and the power of OTT advertising in reaching out to this influential demographic. So, are you adapting your marketing strategies to effectively engage with Hispanic audiences in this digital age? #hispanicmarketing #ottadvertising #digitalmarketing #marketingstrategy

🙋♂️ Are You Struggling to Gain Market Share in 2024? As the automotive landscape shifts, many OEMs are feeling the pressure. If you're a general manager, sales manager, or marketer in the industry, you know that standing still is not an option. The key to success? 👉 Adapting your strategy and seizing the opportunities that 2024 presents. In my article below, I dive into actionable strategies tailored for dealerships facing market share challenges this year. Whether it's optimizing your digital marketing, enhancing customer experiences, or leveraging the latest industry trends, this guide has got you covered. #automotive #cardealerships #kia #hyundai #chrysler #dodge #jeep #ram #cdjr #gm #stellantis #nada #digitaldealer #brandawareness #marketshare

It's time to re-strategize. Here's what you don't need: 1. Picking a publisher (like Hulu) just because it seems popular. 2. Relying on a major media company to prioritize your interests. 3. Partnering with a company that doesn't comprehend your goals or understand your audience. 4. Employing an agency that includes display ads in their OTT plan. Here's what you do need: → An agency that targets your ideal customer with laser precision. → To show your ads where your ideal customer streams content, not elsewhere. → An agency that can track when your ideal customer watches your OTT ad and visits your website. → If 100% of your OTT advertising budget is not being used on streaming ads, go with a different company. ❌ Stop choosing publishers for their popularity. ❌ Stop assuming media companies prioritize your interest. ❌ Stop partnering with agencies that lack an understanding of your goals. Your OTT advertising success lies in precision targeting and expert tracking. Are you ready to invest in the right place and reap the rewards? #ottadvertising #digitalmarketing #precisiontargeting #marketingstrategy #contentmarketing

Mastering marketing involves understanding its core components and leveraging them effectively: 1. 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Delve into data analytics to understand who your customers are, their pain points, and what drives their decisions. 2. 𝐒𝐭𝐚𝐲 𝐀𝐡𝐞𝐚𝐝: Keep up with the latest marketing trends, tools, and strategies. Continual learning and adaptation are essential. 3. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐞 𝐚𝐧𝐝 𝐀𝐝𝐚𝐩𝐭: Regularly review and adjust your strategies to ensure they remain effective and aligned with your goals. Here’s a simplified approach to make this manageable: - 𝐅𝐨𝐥𝐥𝐨𝐰 𝐭𝐡𝐞 𝐃𝐚𝐭𝐚: Track where your audience spends their time and focus your efforts there. - 𝐎𝐦𝐧𝐢 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Use a combination of platforms to maximize your reach and impact. - 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞-𝐂𝐞𝐧𝐭𝐫𝐢𝐜: Center your strategy around the customer journey, ensuring every touchpoint adds value. Remember, marketing isn’t inherently difficult, but it requires the right mindset. Henry Ford’s wisdom rings true: "If I’d asked my customers what they wanted, they’d have said a faster horse." This reminds us that innovation often means anticipating needs before they're expressed. 𝐓𝐡𝐞 𝐑𝐢𝐬𝐤𝐬 𝐨𝐟 𝐍𝐨𝐭 𝐀𝐝𝐚𝐩𝐭𝐢𝐧𝐠: If you don't make data-driven decisions or keep up with technological innovations, you risk falling behind your competitors. Your marketing efforts may become less effective, leading to wasted resources and missed opportunities. Staying static in a dynamic market can result in losing touch with your audience and failing to meet their evolving needs. What innovative strategies are you implementing in your marketing efforts? Let's discuss! #marketingstrategy #digitalmarketing #smb #data

Need a grasp on the top digital marketing trends for 2024? To truly make your mark, you gotta step it up. Certainly, staying informed about trends is crucial, but it's not the ultimate determining factor. 👉 Here's a quick guide on current digital marketing trends to embrace as we navigate through the latter half of 2024: 1. 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐜𝐮𝐬 Strategy is the key to success in digital marketing. It's not about chasing the latest technology trends, but knowing where you are heading to. Here's how to do it: - Define your goals - Understand your audience - Create a content plan - Monitor and adjust as necessary 2. 𝐀𝐝𝐨𝐩𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 AI is becoming integral to digital marketing. It enhances customer experiences and drives efficiency. Here's how to adopt it: - Incorporate AI tools into your operations - Use AI for analytics and prediction - Use AI for content creation and targeting 3. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐒𝐄𝐎 𝐢𝐬 𝐧𝐨𝐭 𝐝𝐞𝐚𝐝 SEO is evolving and adapting to the new changes. It’s still crucial and impactful. Here's how to leverage SEO: - Keep up with Google algorithm updates - Optimize your content for SEO - Build high-quality backlinks - Focus on user experience 4. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐢𝐧𝐤 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 Link building is still crucial. It not only boosts your SEO but also enhances your online reputation. Here's how to do it: - Create high-quality content that others want to link to - Engage in guest posting - Leverage social media to share your links 5. 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 Paid media, now empowered with AI, can help you reach your audience at the right time. Here's how to explore it: - Understand your audience and their behavior - Target your ads effectively - Monitor and adjust your ad strategy Understanding and applying these trends is one thing, but knowing how to use them effectively to engage your audience and drive outcomes is another. Which one is your favorite? #digitalmarketing #marketingstrategy #buyersjourney #marketing #seo #paidmedia #googleads #linkbuilding