The Ultimate Fighting Championship is one of the fastest-growing sports leagues in Australia.
Gemba research shows:
🥊 Among 16 - 34 year olds, interest has increased by 19% in the past two years. 2nd only to the AFL - Australian Football League (22%), just ahead of the National Rugby League (18.5%) with the National Basketball Association (NBA)(15%) rounding out the top four.
🥊 With a 16 - 44 year old fan base size of 2.49m, it's comparable to the Big Bash (2.63m) among this demographic.
🥊 At a total fan base size, UFC (3.68m) is already bigger than National Basketball League (NBL) (3.35m), A-league Men (3.27m) and Super Rugby (3.19m)
🥊 🏀 🏈 Australian fans of American sports leagues, like Ultimate Fighting Championship, National Basketball Association (NBA), and National Football League (NFL), tend to be younger, have a higher household income, and on average, watch more sport per week than fans of Australian sports leagues.
💡 Australian sporting leagues will find themselves increasingly competing with American sports leagues for new fans and a share of their hearts, minds, and wallets.
#sportsbiz
"Momentum is key and UFC is stringing together some unmissable events in the lead up to UFC 305 in Perth and beyond."
Ultimate Fighting Championship Peter Kloczko
UFC 300 showed why promotion is ‘on track for another record-breaking year in Australia’
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