The Ultimate Fighting Championship is one of the fastest-growing sports leagues in Australia.
Gemba research shows:
🥊 Among 16 - 34 year olds, interest has increased by 19% in the past two years. 2nd only to the AFL - Australian Football League (22%), just ahead of the National Rugby League (18.5%) with the National Basketball Association (NBA)(15%) rounding out the top four.
🥊 With a 16 - 44 year old fan base size of 2.49m, it's comparable to the Big Bash (2.63m) among this demographic.
🥊 At a total fan base size, UFC (3.68m) is already bigger than National Basketball League (NBL) (3.35m), A-league Men (3.27m) and Super Rugby (3.19m)
🥊 🏀 🏈 Australian fans of American sports leagues, like Ultimate Fighting Championship, National Basketball Association (NBA), and National Football League (NFL), tend to be younger, have a higher household income, and on average, watch more sport per week than fans of Australian sports leagues.
💡 Australian sporting leagues will find themselves increasingly competing with American sports leagues for new fans and a share of their hearts, minds, and wallets.
#sportsbiz
"Momentum is key and UFC is stringing together some unmissable events in the lead up to UFC 305 in Perth and beyond."
Ultimate Fighting Championship Peter Kloczko
![UFC 300 showed why promotion is ‘on track for another record-breaking year in Australia’]()
UFC 300 showed why promotion is ‘on track for another record-breaking year in Australia’
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5moBadass collaboration I’m getting one right now 😎🔥🤘🏻