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Introducing Start Point Corp, a facility management corporation with a vision of excellence. A brand by Ryveal. From Seamless Operations to Comprehensive Facility Management Solutions. Building Tomorrow's Success and Managing Today's Facilities. Our challenge with Start Point Corp was to redefine the management landscape, elevating spaces and enhancing lives. Our branding approach centered around a singular, universal big idea: conquering new horizons by providing comprehensive and reliable management solutions. Professional, trustworthy, approachable, and consistently reliable. We partnered with Start Point Corp from strategy to execution. Symbolizing the beginning of a journey towards success, growth, and excellence. Developing the Start Point Corp voice, in a world where business jargon often dominates, Start Point Corp speaks the language of value and partnership, cutting through the industry noise. The logo concept embodies the essence of Start Point Corp. The symbol is an abstract geometric shape that represents the flame of a fire torch, a timeless emblem of conquering new horizons and exploring endless prospects. The flame, formed by four straight lines, represents the four main pillars of the corporation: F&B, Auto Services, Facility Management, and Brokerage. Additionally, the flame exists in the negative space between the A and I in the wordmark, adding a subtle yet powerful touch to the brand's identity. Defining the brand was just the beginning. We worked as one team with Start Point Corp to create a scalable brand identity system that lives from logo lockups to comprehensive service touchpoints, universally. Positioning Start Point Corp to be truly client-first, focusing their brand on their greatest assets - their clients and the value they provide. Together with Start Point Corp, we've ensured they bring a new level of professionalism and efficiency to the facility management industry. • Stories Worth Telling™ • Ryveal.com #ryveal #rvl #storiesworthtelling #brandstrategy

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