S&P Global Mobility’s Post

This is really worth revisiting so I’m bringing it back to your feed. Have someone , maybe this person isn’t in automotive, do a shopping exercise on your website (idk why but I don’t like the phrase mystery shop) and ask for not only the cadence of the communication touchpoints - but the way it resonated with them. But. Then. Does your digital retailing send out an email first ? What’s the context of the email communication? Is the next follow up from the store referencing the specifics that the customer or client changed when they were engaging with digital retail? How can we make this experience personal and engaging - not just for the better experience but for the better engagement rate, appointment set and show rate etc. orrrrr are we just letting digital retail happen TO us. it’s not enough just for it to exist on the website but its your friend. let it be your friend. 🫶🥹🫶

🚗 Exploring Understanding Key Factor influences the Role of Brand Loyalty in Aftermarket Purchasing Behavior within the Automotive Industry: Key Insights 🚗 Dear LinkedIn Network, I am excited to share highlights from my recent research on brand loyalty in the automotive aftermarket industry. I investigated the factors influencing consumer behavior in aftermarket purchasing decisions. Key Insights: -Product quality is the strongest driver of brand loyalty in the aftermarket. -Brand loyalty varies across segments, with higher loyalty observed for safety-critical parts, specialized repairs, and brand-specific customization options. -Loyal customers are more likely to repeat purchases, exhibit higher price tolerance, and be less susceptible to brand switching. -Effective brand loyalty strategies involve building strong customer relationships through personalized communication, proactive service, and targeted loyalty programs. Implications for Industry: Strategic Marketing: Tailor strategies to emphasize quality, reliability, and customer service to foster loyalty. Innovation Opportunities: Identify gaps in current offerings to innovate and improve product quality and service. This research aims to guide industry stakeholders in understanding and leveraging these insights to strengthen brand loyalty in the automotive aftermarket. Connect with me to explore how these findings can transform your organization's strategy. Best regards, #AutomotiveIndustry #BrandLoyalty #AftermarketPurchasing #ConsumerBehavior #ResearchHighlights

As consumers increasingly seek convenience, transparency, and value, Private Label brands that innovate within physical retail spaces can effectively differentiate themselves, foster customer loyalty, and drive sales growth in competitive marketplaces

As consumers increasingly seek convenience, transparency, and value, Private Label brands that innovate within physical retail spaces can effectively differentiate themselves, foster customer loyalty, and drive sales growth in competitive marketplaces

More customers are walking out of dealerships they didn’t walk out because they didn’t like your inventory. They walked out because the process didn’t meet their expectations. I'm sure you've read somewhere that "Customers are changing". They are in fact doing more research online, transparency is more important, and they’re prioritizing convenience. But are dealerships listening? 𝗪𝗵𝗮𝘁’𝘀 𝗥𝗲𝗮𝗹𝗹𝘆 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 Let’s be honest—many dealerships are still stuck in the past. Slick advertising campaigns and endless inventory aren’t enough anymore. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗻𝘁: ➡️ Simplicity: A seamless buying experience, whether online or in-store. ➡️ Transparency: Clear pricing, trade-in values, and financing options. ➡️ Connection: Real conversations, not generic sales pitches. 𝗦𝘁𝗼𝗿𝘆 𝗧𝗶𝗺𝗲: I remember a customer who came into my dealership years ago, well-researched and ready to buy. She had already narrowed down her options online. What she needed wasn’t a sales pitch—it was a smooth, straightforward process that respected her time and decisions. Once we shifted our approach, she not only became a loyal customer but also referred others to us. 💥𝗧𝗵𝗲 𝗹𝗲𝘀𝘀𝗼𝗻? 💥 Today’s buyers don’t just want to shop—they want to feel understood. Ask yourself: Are we responding to these shifting behaviors or just reacting to the buzzwords? The dealerships and brands that thrive in 2025 will be those that truly listen to their customers, adapt their strategies, and focus on delivering meaningful experiences. This article is about how dealers are handling these changes: https://lnkd.in/gscSQbgF #AutomotiveMarketing #CustomerExperience #ShiftingBehaviors #AdaptToWin #FutureOfAutomotive #DealershipStrategies #MarketingInsights #CustomerFirst #TransparencyMatters #InnovationInAutomotive #getcreative

“Building a brand online today means focussing on profitability from the get-go and as such requires a new playbook. Now, brands are finding ways to save on both marketing and operational costs to prioritise profit growth, whether it’s by bringing loyal customers into the product development process to better determine demand or finding recurring revenue strategies to increase customer retention.”

National brands can differentiate themselves, build stronger customer relationships and drive long-term profit in the face of an increasing assortment of private label competitors by embracing these five strategies. Learn more. https://ow.ly/USGs30sJfOt #EYCanada #ShapeTheFutureWithConfidence

Did you know that premium packaging can significantly influence sales and customer perception? 📈✨ In today’s competitive market, standing out on the shelf or online is essential, and packaging plays a major role in making that happen. Premium packaging goes beyond aesthetics—it increases visibility, enhances perceived value, and can even build brand loyalty. When a product’s exterior looks as high-quality as what’s inside, it doesn’t just catch the eye; it leaves a lasting impression that encourages repeat purchases. Explore how investing in quality packaging can be a game-changer for boosting product appeal and driving sales. #salesboost #productpackaging #packagingtrends #customerexperience #consumerinsights

➡️ Consistent pricing of signature products/services ➡️ Brand loyalty ➡️ Customer growth with the brand ➡️ Increased cross-selling opportunities ➡️ Attraction of new generations of customers ➡️ Strengthened brand identity

5 Brand Loyalty Trends to Watch in 2025 Join Steven live at 10 am ET today #OneStreamLive Learn about the top brand loyalty trends to watch in 2025. Steven will discuss the latest insights and strategies for building strong customer relationships.