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Does your brand have its day in the calendar? 📆 Nationwide launch campaigns like this can boost sales and help you build a loyal customer base that looks forward to your day each year. It's great because: ✨ It engages both sides of your customer base, your trade accounts and the end consumer 🔦 You can shine a spotlight on your trade customers using a map of where your super special edition products will be 🗺️ This helps your end consumers find their local spot, get involved and feel like they are part of something special If you're on Sellar and would like tips on how to use pre-orders in your campaigns send me a DM 💬

The future of wine festival customer experience is here. It doesn't matter whether you are a winery, operator, influencer, or attendee. The ability to create engaging digital experiences that support and enhance the modern wine festival experience is critical for younger, more digitally-savvy, modern wine consumers. #winefestival #winesales #winemarketing

The Rhone Rangers, an educational organization aimed at increasing awareness for domestically produced Rhone variety wines, announced new 2025 executive officers, led by President Larry Schaffer of Tercero Wines and Vice President Kristin Bryden of Zaca Mesa. The team, including Secretary Stacy Vogel and Treasurer Sandy Throop, will promote domestic Rhone wines through events like the "Rhone Rangers Experience." Board members represent wineries across California and Virginia. Read the full press release: https://zurl.co/TFpad

The diversity of styles is one thing that makes craft beer great. Here are your favorite brewers in eight different craft beer niches. 2023 rank is noted in parentheses. https://lnkd.in/g57a-HRP

This article is essential reading for anyone in the craft beer and broader beverage industry. Doug provides an outstanding analysis of strategies for launching new products, brands, and brand extensions. He also expertly breaks down the strategic thought process and value of various variety pack combinations. This piece offers high-level insights that will really benefit anyone looking to deepen their understanding of the industry. If you work for a brewery, or beverage brand of any kind, it's worth five minutes of your time to stop scrolling and read this.

🍺 Big news from the Queen City! Olde Mecklenburg Brewery (OMB) is taking its craft to the international stage with its first-ever collaboration — teaming up with Germany’s Störtebeker Braumanufaktur to create a Black Friday Black Lager. 🇩🇪 Meanwhile, OMB is also expanding locally, breaking ground on its *third* taproom in the region. Exciting times for craft beer fans, both at home and abroad. 🌎 https://lnkd.in/gGGqxi9M #CraftBeerCollaboration #BlackFridayBrews #CharlotteBeerScene #GlobalCraftBeer #BeerNews

One of the questions I get the most during my bubbliness masterclass is "What is Grower Champagne?". If you have even the slightest interest in wine, you most certainly have heard the term "grower champagne". But what exactly is a grower, and what makes them so special? There are a few different definitions, and it's not all black or white, so I have outlined it in a clear and concise article. If you are interested in tasting some amazing artisan champagnes, then join one of my next bubbliness classes. The next on is on Friday 31 May! https://lnkd.in/diqzu2ve

Fall will be here before we know it — and that’s peak event season. 🍂 Here are five genuinely unique, fun field marketing ideas you should consider hosting: 1️⃣ Biergarten/Winery + dogs Rent out a bar that allows dogs and have guests bring their furry friends. I know one guest that would attend in Indy 👀 Peep Remi, our Bernedoodle 🐶 2️⃣ Cooking class Book a class that focuses on making fall dishes with in-season ingredients — squash, pumpkins, apples, cinnamon, etc. 3️⃣ A panel + pickleball Host panel content, followed by a pickleball tournament. (I just might steal this one.) 4️⃣ Wine tasting Tour 2-3 different wineries and provide a luxury shuttle to take people around for the evening. 5️⃣ A private boat dinner Headed to Boston or San Francisco? Rent a private boat for an evening. #fieldmarketing

And without further a stocking-stuffed second, here's the results of our mince-pie tasting extravaganza! And yes, 5 mince pies was a lot to stuff in one sitting but we're dedicated to the cause... #PRagency #publicrelations #PRtips #franchisePR #ContentCreation #MincePies #ItsChristmas

WIN Insider series featuring Michael Haney, Executive Director of Sonoma County Vintners! In this episode, Michael shares how he first entered the wine industry almost 35 years ago, how he met his wife, Juliana Martinelli of Martinelli Winery, and the work that SCV does, including their commitment to their members, their community involvement through the SCV Foundation, and their political advocacy for the wine industry. Watch Now!