Honored to have had our paper selected for the Art & Science of Innovation event in Singapore this week where our CEO, Joy Ganvik, will be presenting jointly with our client. This project showcases an innovative approach to driving purpose-driven brand development through multi-dimensional research. Being able to support this initiative was exciting enough, and being recognized by the industry for the work is icing on the cake. #esomar #brand #marketinginnovation #insights #segmentation
