SA Market Insights’ Post

You might be surprised at how often companies think they have the data they need. If your goal is breakthrough innovation, creating new market spaces, or differentiation, or any number of other strategies, you've got to frame up what you know and then optimize it with new insights.

The Future Belongs to Data Innovators Data is no longer just an asset; it’s the foundation of future innovation. From AI to predictive analytics, the next wave of groundbreaking solutions will be powered by data. But tapping into its full potential requires more than just collecting information—it demands creativity, strategy, and a forward-thinking mindset. Are you ready to turn your data into tomorrow’s innovations? #DataInnovation #AI #PredictiveAnalytics #DataDriven #FutureOfBusiness

This is a great article on how to objectively question and approach AI projects. I love the question of “What is the cost of AI getting it wrong?” Like any project, AI projects have risk, but it’s important to weigh them up against potential benefits. Like any project, AI projects should always start with “What problem are you trying to solve?” Whether it’s an experience play - to make your teams or customers feel better about a journey or process, or a pure reduction in effort or cost based on wasted effort - understanding the problem first to define your solution should always be your first step. https://lnkd.in/gZjdT7WC

In the second instalment of a three-part series, Portfolio Manager Denny Fish and Investment Specialist Michael McNurney discuss the degree to which artificial intelligence (AI) could improve productivity across industries and business functions. #InvestingInvolvesRisk

Let's prioritize understanding our challenges first and let that drive our technological choices. After all, technology is a means to an end, not the end itself. I cannot agree more with the following statement (in fact, this is a consistent message that I am repeating in my classes): "Start with the problem, not the technology." #AI #BusinessStrategy #Innovation #ProblemSolving https://lnkd.in/deQ-FCu7

Awesome and very actionable thoughts from the Basis team on how we can and should be viewing and using AI: “Lots of new technologies fail to make an impact at first. That’s largely because companies initially try to fit them into existing processes, ways of working, skillsets etc. A bit like trying to fit a combustion engine onto a horse to make it go faster” #innovation #basisresearch #transformation #insight

What are the three key levers that solution providers can leverage to avoid an AI winter? Read the Designed Analytics report : "Avoiding The Third AI Winter" to learn more. Download the report using the link below. #data #analytics #ai #ml #datascience #designedanalytics #genai #generativeai https://lnkd.in/gn9jgDPz

Considering synthetic data for your business research needs in 2024? The use of synthetic data is on the rise, but its implementation requires caution. Over the course of this week, Matt Gullett, Bellomy’s SVP Insights and Technology and resident AI expert, is sharing his predictions — and solutions — for how your organization can navigate these and other concerns related to AI in market research.     A plug-and-play approach to synthetic data could yield imprecise results, Matt writes. Prediction No. 3: Synthetic data will undergo rigorous testing but will deliver mixed results, highlighting the need for meticulous implementation.    The solution? A methodical strategy paired with human expertise — particularly in the realms of sampling and validation.    Read more about how to implement a strategic approach in Matt’s latest blog post. #Bellomy #MarketResearch #GenerativeAI https://lnkd.in/eQFyVz4t

The Designed Analytics Report, "Avoiding The Third AI Winter", is available for download now. You can download the report from this blog post. https://lnkd.in/gSthynaP #data #analytics #ai #ml #datascience #designedanalytics #genai

In developing Ideas, our AI unit, Basis have shown category leadership in recognising the possibilities that AI brings. Here are some short and mid-term predictions for how it will evolve the insights category.