SaaSBoomi’s Post

We’re kicking off Day 3 at SaaSBoomi Caravan with sessions that dive deep into Messaging, Positioning, and Pricing! Here’s a quick recap of key insights shared so far: Arvind Parthiban (CEO & Co-founder, SuperOps) noted that while building products is becoming easier, sales and marketing are getting tougher. The right positioning helps differentiate your SaaS in a crowded market. Founders need to prioritize marketing from day one by giving it a seat at the table and hiring a product marketer early on. Ankit Oberoi (CEO, Geniee International Group) and Kalyan Varma of Almabase 🎓(Co-founder & CEO, Almabase) emphasized the importance of clearly defining your Ideal Customer Profile (ICP). A well-defined ICP ensures that everyone in the company aligns their communication, sales, and targeting around it. If you have existing customers, analyze cohorts to find your best-fit ICP. If you're just starting out, focus on customer discovery. Ajit Ghuman (Co-founder & CEO, Monetizely) stressed that a solid pricing strategy is critical. When designing your packages, ensure they are tailored to your segment, are differentiated between each other, allow for upselling, and cater to both new and existing customers. Stay tuned for more updates! #SBCaravan24 #SaaS #Startups

It is Day 2 of Caravan and we have just wrapped up our GTM tracks. Here are some quick highlights from the sessions: 👉 Abhishek Kaushik, WeCP(Co-founder & CEO, WeCP | We Create Problems) shared insights from their 0-1M GTM journey, emphasizing that startups can succeed in selling to enterprises by focusing on a highly targeted ICP, investing in “silent branding,” understanding business use cases deeply, and proactively supporting procurement teams with everything they need for fast decision-making. 👉Dini M. (Executive in Residence, Peak XV Partners) highlighted that to scale, GTM teams requires planning growth levers based on the company’s stage, deeply caring about customers, hiring the right people, building a performance-driven culture, and ensuring that the whole company owns revenue targets. 👉Sahil Aggarwal(CEO & Co-founder, Rattle 🦖) discussed how key metrics change depending on the stage of the startup. Pre-PMF, focus on retention. During Early PMF, track YOY growth, sales dashboard, GRR, and NRR. Post-PMF, focus on metrics like CAC payback, magic number, gross margin, burn multiple, and runway. 👉Peter Kim (Head of GTM, WestBridge Capital) stressed the importance of having a Customer Advisory Board to validate product strategies, understand customer pain points, test market assumptions, and refine GTM plans—especially for breaking into the US market. 👉Rishi Bhargava (Co-founder, Descope) underscored that the pillars of GTM are the user, buyer, and product. Understanding their needs, behaviours, and attitudes is essential for building a winning GTM strategy. 👉Manish Jindal (Advisor, DevRev) reminded us that not all account executives (AEs) are the same. Your sales team should be tailored to your target market segment, ensuring the right fit for success. 👉Aishwarya Srinivasan (Senior AI Advisor, Microsoft for Startups) shared strategies on scaling AI startups by building sustainable models and creating strong competitive moats. A big thanks to all the speakers for sharing their insights with our community. ❤️ #SBCaravan24 #SaaS #Startups

⭐ Web Check-in >> Dini M. (Executive in Residence, Peak XV Partners) ✈️ Ready for take-off! #SBCaravan24 #GTM #SaaS

What a fantastic panel discussion! Huge thanks to Dev Khare (Lightspeed India), Tejeshwi Sharma (Peak XV Partners), and Rishit Desai (WestBridge Capital) for sharing their insights on scaling SaaS businesses globally. And a special shoutout to Arvind Parthiban (CEO & Co-founder, SuperOps) for moderating the session! #SBCaravan24 #SaaS #Startups

We had an inspiring session with none other than Girish Mathrubootham (Executive Chairman & Founder, Freshworks), moderated by Prukalpa (Co-founder, Atlan). Girish shared his incredible journey of building Freshworks and taking it public, offering our founders invaluable insights on product development, scaling startups, hiring, delegation, and more. A huge thank you to Girish for mentoring our founders, and to Prakulpa for expertly steering the conversation. It was a truly wonderful experience, and we loved every moment! #SBCaravan24 #SaaS #Startups

Today, we're witnessing some of the coolest startups showcasing their AI-first solutions: 👉 Trupeer.ai – Transforms screen recordings into polished product videos and detailed guides using AI. Check them out here: https://www.trupeer.ai 👉 Sybill – An AI-powered sales assistant that automates meeting notes, follow-ups, and CRM updates by analyzing verbal and non-verbal cues during sales calls. Check them out here: https://www.sybill.ai 👉 VOICEplug AI – Enables restaurants to accept food orders through natural language voice conversations. Check them out here: https://voiceplug.ai 👉 Humantic AI – A buyer intelligence platform helping sales teams personalize outreach through personality insights. Check them out here: https://humantic.ai 👉 TrueFoundry – Simplifies machine learning and LLM deployment by handling complexities, enabling fast, secure, and cost-efficient production. Check them out here: https://lnkd.in/gvdN8h6N Kudos to all the founders who presented today, as well as those who applied. We're cheering for you all! Pritish Gupta Shivali Goyal Gorish Aggarwal Mehak Aggarwal Jay Ruparel Amarpreet Kalkat Nikunj Bajaj Abhishek Choudhary #SBCaravan24 #SaaS #Startups #IndAISpotlight

We're having a captivating session with John Chambers (CEO, JC2 Ventures | Chairman Emeritus, Cisco), hosted by Vinod Muthukrishnan (VP & COO - Webex Customer Experience, Cisco). John is sharing invaluable leadership lessons from his decades of experience—on steering through crises, embracing technological shifts, leading in times of uncertainty, building a culture of high performance, and more. Thank you, John Chambers, for taking the time to guide our founders. 🙏 #SBCaravan #SaaS #Startup

We're thrilled to launch the third edition of Caravan at the Stanford Faculty Club, bringing together 200+ SaaS leaders, VCs, and investors! Get ready for exclusive insights on scaling SaaS in the US, featuring expert strategies around GTM, PLG, pricing, and the transformative role of AI. Stay tuned for more! #SBCaravan24 #Startup #SaaS

⭐ Web Check-in >> Girish Mathrubootham (Executive Chairman & Founder, Freshworks) 🎙 Moderator: Prukalpa (Co-founder, Atlan) ✈️ Fasten your seatbelts! #SBCaravan24 #Startup #SaaS

⭐ Web Check-in >> Dev Khare (Partner, Lightspeed India) | Tejeshwi Sharma (Managing Director, Peak XV Partners) | Rishit Desai (Partner, WestBridge Capital) 🎙 Moderator: Arvind Parthiban (CEO & Co-founder, SuperOps) ✈️ Fasten your seatbelts! #SBCaravan24 #VC #SaaS